Factors Affecting Bangladeshi Travelers’ Selection of Hotels

Bipasha Sukrana, Tanzina Haque and Farjana Islam Jui
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Bipasha Sukrana: Department of Tourism and Hospitality Management, European University of Bangladesh, Dhaka, Bangladesh
Tanzina Haque: Department of Business Administration, European University of Bangladesh, Dhaka, Bangladesh.
Farjana Islam Jui: Department of Tourism and Hospitality Management, European    University of Bangladesh, Dhaka, Bangladesh.

International Journal of Science and Business, 2023, vol. 25, issue 1, 124-138

Abstract: Understanding the preferences and choices of travelers is essential for hoteliers and other tourism stakeholders as the hotel and tourism sectors in Bangladesh become more and more competitive day by day. The purpose of this study is to look at the key factors that influence hotel choice among Bangladeshi travelers. This study also seeks to offer insights into the particular requirements and expectations of Bangladeshi travelers by examining the elements that affect the hotel selection process. Considering these elements can help hoteliers and other tourism industry professionals tailor their services to the particular requirements and expectations of Bangladeshi travelers. The data for this research was collected through an online survey. A structured questionnaire with a five-point Likert scale is used and data were collected from 379 respondents, of which the valid response rate is 75.8%. The data have been analyzed using descriptive statistics. Research result highlights that ‘Staff Service Quality’, ‘Safety and Security’ and ‘Value for money’ are the three most influential factors in selecting a hotel.

Keywords: Bangladeshi travelers; Hotel selection; Service quality; Satisfaction; Loyalty (search for similar items in EconPapers)
Date: 2023
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