Does Information Technology Help Fish Marketing? A Review for A Preferability Fish Marketing in North Sumatera, Indonesia

Arsyad Lubis, Muhammad Akbar Siregar, Maksyum Syahri Lubis and Andre Hasudungan Lubis

International Journal of Science and Business, 2019, vol. 3, issue 4, 105-115

Abstract: The integration of Information Technology in fish marketing has become a neglected issue in North Sumatera, Indonesia. As located in the Malacca Strait and the Indian Ocean, the territorial waters of North Sumatra expect to bring many benefits to both community and government in the fisheries sector. Marketing as the part of a business to interact the producers and consumers is required to achieve optimal utilization in managing fisheries catches for marine products Marketing Mix as the tactical marketing tools can be applied into IT applications and tools. Promotion, Product, Place, Price, Process, People and Physical Evidence as the 7Ps of Marketing Mix has been touched by the fashion of this technology. This paper proposed five stages should carry out to fulfil an IT–integration fish marketing. Literature review and concepts regarding the relationship between IT tools and fish marketing are critically assessed.

Keywords: Information Technology; Fisheries; Fish Marketing; Marketing Mix; North Sumatra (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ijsab.com/wp-content/uploads/379.pdf (application/pdf)
https://ijsab.com/volume-3-issue-4/2252 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aif:journl:v:3:y:2019:i:4:p:105-115

Access Statistics for this article

International Journal of Science and Business is currently edited by Dr. Md Shamim Hossain

More articles in International Journal of Science and Business from IJSAB International
Bibliographic data for series maintained by Farjana Rahman ().