Strategic Planning of Public relations – Reducing uncertainty in Decision making

Ana Matias and Luis Cardoso

International Journal of Science and Business, 2019, vol. 3, issue 6, 203-214

Abstract: Nowadays, corporate communication can’t be fully understood without the contribution of public relations. Publics are fundamental for all corporations and ways to communicate with them have gained new challenges, products and solutions due to social changes and ICT technologies available and furthermore due to new needs from different publics. For this reason, the desired level of action improvement in each project should be calculated to arrive at the best set of cost / outcome measures. As the actions are implemented and the results measured it can be said that the Public Relations Plan is continuously recycled All this leeds corporate communication to evolve to a more careful, wide and accurate strategic planning.

Keywords: Communication; Corporate Communication; Public Relations; Publics; Strategic Planning; ICT (search for similar items in EconPapers)
Date: 2019
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