The Impact of Self-Marketing to Find a Job: The Case Study of Undergraduate Students in Northern Iraq

Shorsh Khalid Rahman
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Shorsh Khalid Rahman: Cyprus International University, Private university in Nicosia, Cyprus

International Journal of Science and Business, 2020, vol. 4, issue 7, 100-117

Abstract: This study aims to explore that undergraduate students in Northern Iraq have the ability to see the idea of self-marketing to find the job and they can be familiar with their branding. Semi-structured interviews collected the data and analyzed it using content analysis. The sampling strategy employed in this study is the maximum sampling of variations. The outcomes of this thesis reveal that the effectiveness and efficiency of self-marketing are the foremost way to undergraduate students (universities and institutes) in Northern Iraq to thrive the compete of finding a job. The undergraduate students need to understand from the self-marketing, particularly concentrate on the important parts such as (CV, interview, social media, skills, experience, and certifications) to a career fair. They should have the ability to focus on different ways to engage in a job. Through this method, the undergraduate students will be able to make important progress in finding a reasonable job.

Keywords: Self-marketing; Job seekers; Curriculum vitae (CV); Interview; Social media; Undergraduate students; Finding a job; Unemployment (search for similar items in EconPapers)
Date: 2020
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