The influence of Consumers’ Purchase intention on Smart Wearable Device: A study of Consumers in East China

Chen Wei
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Chen Wei: Asia Metropolitan University, Malaysia

International Journal of Science and Business, 2021, vol. 5, issue 8, 46-72

Abstract: In order to better analyze the influencing factors of consumers’ purchase intention of smart wearable devices, this paper uses the technology acceptance model as the theoretical basis, and selects the factors that may have a greater impact on the purchase intention of smart wearable devices as the investigation project. By constructing a theoretical analysis model of consumers’ purchase intention of smart wearable devices, interpret the relationship between the key variables of smart wearable devices and the influence of consumers’ purchase intention, verify the credibility of various assumptions, and propose the development path of China’s smart wearable industry based on the research and analysis results. Specifically, the research contents include the following: (1) According to relevant theories and literature analysis, screen out the influencing factors that affect the usefulness and ease of use of smart wearable devices, and under the framework of the technology acceptance model, analyze the explanatory relationship of the influencing factors that affect consumers to purchase smart wearable devices from two aspects: perceived ease of use and perceived usefulness. (2) With the help of investigation and statistical analysis, the correlation between independent variables and dependent variables that affect the purchase intention of smart wearable devices is discussed. (3) Starting from the personal characteristic attributes of consumers such as age, gender, educational background and income level, the differences between the personal characteristic attributes of consumers and the purchase intention of consumers of smart wearable devices are discussed. The path relationship between independent variables and dependent variables shows that the theoretical analysis model of the purchase intention of smart wearable device consumers constructed in this paper can better analyze the internal influence of the factors affecting the purchase intention of smart wearable device consumers, and help smart wearable device manufacturers and intermediate service providers better understand the key factors affecting the purchase intention of smart wearable device consumers, and guide their product development and marketing activities.

Keywords: Smart wearable device; Technology acceptance model; Perceived ease of use; Perceived usefulness; Purchase intention (search for similar items in EconPapers)
Date: 2021
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