Online Shopping Behaviors during Covid-19 Pandemic and Expected Future Trends

Lual Daniel Kur, Niu Xiongying, Chol Gabriel Majer, Thomas Gatluak Reat and Majak Michael Chol
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Lual Daniel Kur: Lecturer, Upper Nile University, South Sudan, & University of International Business and Economics, Beijing, China.
Niu Xiongying: Business School, University of International Business and Economics, Beijing, China.
Chol Gabriel Majer: MBA (Generic) & PGDBA, University of Juba, South Sudan.
Thomas Gatluak Reat: MAF, University of Juba, South Sudan.
Majak Michael Chol: Msc in Accounting & Finance & PGD-AF University of Juba, South Sudan.

International Journal of Science and Business, 2021, vol. 5, issue 9, 165-180

Abstract: This research aims to expound on how e-commerce has been affected during the age of Covid-19. Little is known regarding how the outbreak of covid-19 has impacted consumers’ online shopping behavior; hence the need for research upholding theoretical and practical considerations. The study also uncovers the underlying implications of e-commerce even after the pandemic. Moreover, the use of the internet is reflected in correlation to the current crisis and its impact on e-commerce. Through the use of different data sets, the frequency and the rate of adoption of online shopping are monitored very well. This study’s principal results suggest that online shopping behavior change depends on some factors such as connectivity through the internet, age, gender, education, and income. Perhaps, shopping online has changed drastically since the outbreak of Covid-19 in the year 2020 and that may persist beyond unforeseen future. The research is based on how Covid-19 has turned around consumers’ shopping behaviors and moved the market, shopping priorities, and consumer needs amidst the Covid-19 pandemic. Through secondary sources that were found reliable and valid in answering the three research questions, the study comes up with enough research findings. This study, therefore, unfolds not only the effects Covid-19 has on online shopping behavior but also predicts the future of e-commerce after the pandemic.

Keywords: E-Commerce; Consumer Shopping behaviour; Covid-19; Pandemic; Future Trends (search for similar items in EconPapers)
Date: 2021
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