Determinants of Customer Satisfaction at Fast Food Restaurants Located in Kishoreganj District of Bangladesh

Lima Nasrin Eni
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Lima Nasrin Eni: Bangladesh Army University of Science and Technology, Saidpur, Nilphamari, Bangladesh.

International Journal of Science and Business, 2022, vol. 7, issue 1, 1-12

Abstract: To explore the determinants of customer satisfaction at Kishoreganj based fast-food restaurants in Bangladesh is the core objective of this research. The research design is descriptive and quantitative in nature where data was collected from 280 (sample size) frequent fast food experiencing customers comprising of students, job holders and others residing in Kishoreganj districts of Bangladesh, applying nonprobability convenience sampling technique through structured online survey questionnaire consisting of demographic data namely age, gender, occupation and income etc. and determinants of consumer satisfaction on five point Likert rating ranging from strongly disagree to strongly agree. Collected data was analyzed through multiple linear regressions by using statistical software SPSS version 20. Research findings show that at P

Keywords: Price fairness; Ambience; Service quality; Food quality; Restaurant location; Customer satisfaction. (search for similar items in EconPapers)
Date: 2022
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