An Empirical Study of Enterprise Development Strategy on Business Performance in China

Wu Qiyin
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Wu Qiyin: Asia Metropolitan University, Malaysia.

International Journal of Science and Business, 2022, vol. 8, issue 1, 42-57

Abstract: Based on the existing research at home and abroad, the research on the development strategy of auto parts enterprises is still less, and the research has not reached the mature stage. Therefore, taking the parts enterprises in Jiangsu Province as the research object, this paper studies the development strategy of auto parts enterprises from both theoretical and empirical aspects. The research samples are mainly represented by the auto parts enterprises in Jiangsu Province, which focuses on foreign parts companies in China. The selected research content is in addition to the questionnaire, for short-term and long-term strategy and planning, relevant research needs to be based on a long-time span. At the same time, the upgrading of the business model of the vehicle industry has also promoted the innovation of the traditional business model of the auto parts industry. In order to adapt to the current environment of economic globalization, auto parts enterprises in Jiangsu province need to constantly reform and innovate and optimize the development strategic model to improve their competitiveness, so as to better cope with the fierce external changes and seek future development. According to the conclusions, suggestions are put forward, including: at the enterprise level, we should improve the ability of technological innovation and improve the layout of enterprise resources; At the industry level, we should adapt to the pressure of market competition and strengthen the relationship with stakeholders; At the policy level, the government should create a good policy environment for auto parts manufacturing enterprises through financing channels and conditions, service contents of relevant functional departments and industry access policies.

Date: 2022
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