CSR BENEFITS AND COSTS IN A STRATEGIC APPROACH

Diana Corina Gligor Cimpoieru and Valentin Partenie Munteanu
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Valentin Partenie Munteanu: West University of Timisoara Faculty of Economics and Business Administration

Annals of University of Craiova - Economic Sciences Series, 2015, vol. 1, issue 43, 96-105

Abstract: In recent decades corporate social responsibility (CSR) has captured the interest of both practitioners and academics, being a concept extensively analyzed and discussed in terms of its many facets. But maybe due its complexity, still lacking a unified approach and a widely accepted definition, CSR is still often seen as having a peripheral role, auxiliary for a business organization, without even understanding its essence and having overlooked its extraordinary potential to determine multiple bivalent benefits for companies and local communities. Even if CSR benefits are identified, the analysis is often limited to an optimistic view, lacking a realistic approach that recognizes and takes into account also the costs and risks associated. With this paper we aim at identifying the most significant CSR benefits and costs in an attempt to offer a realistic pledging for the importance of CSR implementation in a strategic approach.

Keywords: Corporate Social Responsibility (CSR); CSR traditional approach; CSR strategic approach; CSR benefits; CSR costs (search for similar items in EconPapers)
JEL-codes: M14 M21 (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (2)

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