Banking products and services according to clients' requests

Jenica Popescu and Sabin Rizescu
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Sabin Rizescu: University of Craiova

Finante - provocarile viitorului (Finance - Challenges of the Future), 2008, vol. 1, issue 7, 105-110

Abstract: The paper presents a new banking product having as main goal in offering some attractive income packages to construction workers and specialists. The purpose is to maintain this workforce into the country’s borders. Our national economy isn’t yet in a position to offer salaries like those offered in developed countries. The basics of the proposed banking product consists in offering a consistent package of daily comfort services instead of paying all salary in cash. Attracting some public funds – where possible - will be considered.The construction entrepreneurs as well as their clients (beneficiaries) will be the main target of the proposed pro-duct.

Keywords: banking product; marketing; product policy; guarantees insurance (search for similar items in EconPapers)
JEL-codes: G00 G21 (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:aio:fpvfcf:v:1:y:2008:i:7:p:105-110

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