Marketing of the banking services in Romania - an analysis regarding the evolution of the influence factors

Ioan Trenca and Cristina Curutiu
Additional contact information
Cristina Curutiu: Babes-Bolyai University Cluj-Napoca

Finante - provocarile viitorului (Finance - Challenges of the Future), 2008, vol. 1, issue 8, 30-36

Abstract: In this paper we will present the main factors that can influence the banking services’ evolution. In the introduction these factors are briefly present and in the second part they will be discussed more detailed. The final part, that represent the conclusion, present some information regarding Romania and what is happening on this market.

Keywords: banking services; marketing; banks' personnel; external environment (search for similar items in EconPapers)
JEL-codes: G20 G21 G28 (search for similar items in EconPapers)
Date: 2008
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://feaa.ucv.ro/FPV/008-05.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aio:fpvfcf:v:1:y:2008:i:8:p:30-36

Access Statistics for this article

Finante - provocarile viitorului (Finance - Challenges of the Future) is currently edited by Marin OPRITESCU

More articles in Finante - provocarile viitorului (Finance - Challenges of the Future) from University of Craiova, Faculty of Economics and Business Administration Contact information at EDIRC.
Bibliographic data for series maintained by Alina Manta ().