IMAGINEA COMPLEXULUI COMERCIAL "ELIANA MALL" IN RANDUL POPULATIEI MUNICIPIULUI BRASOV, IN VARSTA DE PESTE 14 ANI

Gabriel Bratucu and Tiberiu Foris
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Tiberiu Foris: Transilvania University, Brasov, Romania

Management and Marketing Journal, 2004, vol. 2, issue 1, 34-40

Abstract: "Eliana Mall" Top Management (the only shopping centre in Brasov) and the biggest mass media trusts in the area were asking for this marketing research. The object was to quantify respondents’ suggestions and opinions (aged over 14 years old) considering: the local mass media consumption and the attitude towards consumption in Brasov, in the period time 28th of January - 6th of February 2005. The market research was conducted in the period time 28th of February - 6th of February (the canvassing). The direct interview was based on a questionnaire with 64 direct questions and there were 1723 respondents aged over 14 years old. The market research was performed with Multi Consulting Group Company from Brasov.

Keywords: marketing research; public acceptance (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:2:y:2004:i:1:p:34-40

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