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Management and Marketing Journal

2004 - 2018

Current editor(s): Tudor Nistorescu

From University of Craiova, Faculty of Economics and Business Administration
Contact information at EDIRC.

Bibliographic data for series maintained by Catalin Barbu ().

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Volume XVI, issue 1, 2018

PROBLEMS IN STRATEGIC ALLIANCES – SHOULD WE TERMINATE THE COLLABORATION? EMPIRICAL EVIDENCE FROM NORTH-WEST REGION ROMANIA pp. 7-29 Downloads
Cosmin-Florin Lehene and Anca Borza
THE INFORMATIONAL CONTRIBUTION OF VARIED INFLUENCES ON THE DECISION IN THE ANIME CULTURE E-MARKETING pp. 30-46 Downloads
Adrian Nicolae Cazacu
ARTISANAL FOOD PRODUCTION AND MARKETING IN THE PERTH AREA OF WESTERN AUSTRALIA: SOME PRELIMINARY INDICATIONS OF DIFFICULTIES WITH CLASSICAL ECONOMICS AND SUPPLY CHAIN THEORY pp. 47-57 Downloads
Mark Azavedo and John Walsh
THE HIGHLIGHTING OF THE DECISIONS IN THE MANAGEMENT PROCESS pp. 58-73 Downloads
Loredana VACARESCU Hobeanu
DEVELOPMENT AND TESTING OF A MULTI-DIMENSIONAL MODEL FOR MEASURING GENERAL ORGANIZATIONAL PERFORMANCE pp. 74-88 Downloads
Cristian Stefanescu and Monica Logofatu
CONSEQUENCES OF SOCIAL MEDIA TECHNOLOGIES ADOPTION ON CRM CAPABILITIES AND FIRM PERFORMANCE pp. 89-97 Downloads
Daniela Tuleu
THE STUDY ON THE MEDICAL ADHERENCE OF PATIENTS TO RHEUMATOID ARTHRITIS TREATMENT pp. 98-106 Downloads
Mihaela-Simona Subtirelu, Adina Turcu-Stiolica, Florin-Ananu Vreju and Johny Neamtu
STRATEGIC ENTREPRENEURSHIP AND COMPETITIVE ADVANTAGE IN NIGERIA BANKING INDUSTRY pp. 107-121 Downloads
Olufemi Ogunkoya

Volume XV, issue 2, 2017

THE EFFECTS OF PERCEIVED BRAND GLOBALNESS AND LOCAL ICONNESS ON BRAND PRESTIGE AND PERCEIVED QUALITY: THE ROLE OF CONSUMERS’ CULTURAL IDENTITY pp. 7-21 Downloads
Canan Eryigit and Serife KAZANCI Sunaoglu
ACADEMIC LEADERSHIP AND SOCIAL CAPITAL IN UNIVERSITIES THROUGH SOCIAL ENTREPRENEURSHIP pp. 22-33 Downloads
Denisa Gilmeanu and Oana Gauca
HEDONIC VALUE AS MEDIATING AFFECTS ON STORE ATMOSPHERE AND REFERENCES GROUPS ON IMPULSE BUYING AT DEPARTMENT STORES pp. 34-47 Downloads
Rochmulyani, Widji Astuti and Junianto Tjahyo Sudarsono
FACTORS AFFECTING PERCEPTIONS OF MANAGERS / OWNERS OF SMALL AND MEDIUM SIZED BUSINESSES FROM INVESTMENT RISKS IN E-BUSINESS pp. 48-58 Downloads
Karimi ALAVIJEH Mohammad Reza and Mohammad Akbari
RETURN, VOLATILITY AND FUND FLOWS LINKAGES: MALAYSIAN EVIDENCE pp. 59-69 Downloads
Yue Meinn Goh and Ros Zam Zam Sapian
THE RULE OF LAW AND SUSTAINABLE ECONOMIC DEVELOPMENT IN THE ASEAN REGION: MALAYSIA, SINGAPORE, AND THAILAND pp. 70-84 Downloads
Muhd Fairuz MD Salleh and Anis Shuhaiza MD Salleh

Volume XV, issue 1, 2017

THE COMOR PROJECT – A MULTI-CRITERIA RESEARCH OF ORGANIZATIONAL CULTURE IN ROMANIA pp. 7-22 Downloads
Constantin Ro?ca, Nicolae Istudor and Nicolae Sichigea
EMPIRICAL RESEARCH ON THE CHARACTERISTICS OF CLUSTERS IN ROMANIA AND THE IMPACT ON THE ENTREPRENEURIAL ENVIRONMENT pp. 23-39 Downloads
Tudor Nistorescu and Daniela Fundeanu
FEMALE SHOPPERS’ OUTLOOK OF FIRMS’ FAIRNESS IN MARKETING COMMUNICATIONS AND DISTRIBUTION CHANNELS pp. 40-60 Downloads
Pranav Kumar and Sany Sanuri Mohd. Mokhtar
SUSTAINABLE YACHT TOURISM PRACTICES pp. 61-76 Downloads
Figen Sevinç and Tülay Güzel
THE INFLUENCE OF LINE EXTENSION STRATEGIES BY PREMIUM BRANDS ON BRAND EQUITY: CULTURAL DIFFERENCES BETWEEN GERMANY AND THAILAND pp. 77-105 Downloads
Florian Lukas Seizer
EVALUATION OF THEORETICAL PARADIGMS OF INTERFIRM RELATIONSHIP FORMATION pp. 106-114 Downloads
Mohammed BELAL Uddin
CREDIBILITY OF WEBSITES THROUGH FACETS AND DIMENSIONS pp. 115-123 Downloads
Oana ?ugulea and Claudia STOIAN (bobâlca)
IN THE MAZE OF E-COMMERCE. ONLINE TRADE DEFINING VARIABLES IN ROMANIA pp. 124-138 Downloads
Erika Kulcsár and Sándor Téglás
ANALYSIS OF EARNINGS TRENDS IN THE EDUCATION SECTOR IN ROMANIA pp. 139-150 Downloads
Monica Logofatu and Cristian ?tefanescu
THE MANAGEMENT TOOLS USED IN THE DECISION-MAKING PROCESS pp. 151-162 Downloads
Daniela Popescu and Sorina Gîrboveanu

Volume XIV, issue 2, 2016

AN EXAMINATION AND CRITIQUE OF THE OUTSOURCING CONCEPT AND PRAXIS pp. 151-163 Downloads
Olamitunji Dakare and Kenneth Ikenwa
POTENTIAL ASSOCIATION OF PRIVATE UNIVERSITY BRANDING EFFOTS WITH PERCEPTIONS AND ATTITUDES OF PROSPECTIVE STUDENTS: A STUDY IN SRI LANKA pp. 164-179 Downloads
Preethi Perera, Nalin Abeysekera and Dinesh Samarasinghe
ALIGNING THE BRAND IDENTITY AND BRAND IMAGE AFTER REBRANDING pp. 180-187 Downloads
Catalin Mihail Barbu
THE CONSEQUENCES OF STRATEGIC ORIENTATION OF THE FIRM ON BUSINESS PERFORMANCE pp. 188-200 Downloads
Luminita Stefania Bodea and Cristian Dutu
EFFECT OF SOCIAL MEDIA MARKETING ON BRAND EQUITY OF ONLINE COMPANIES pp. 201-216 Downloads
Satheeka Kavisekera and Nalin Abeysekera
INFLUENCE FACTORS FOR LEASING MARKET CONTRACTS pp. 217-224 Downloads
Oana Barbulescu and Ioan Constantin Enache
THE CORRELATION BETWEEN STRATEGIC PLANNING AND ECONOMIC MOROCCAN SME’s PERFORMANCE pp. 225-242 Downloads
Hassan Abbar and Salma Echcharqy
THE IMPACT OF IFRS NORMS ON INTERNAL GOVERNANCE MECHANISMS WITH REGARD TO SOCIO-ECONOMIC CONTEXT pp. 243-263 Downloads
Soumaya Hergli
PREDICTING OF THE DEVELOPMENT OF THE ENTERPRISE BY USING NEURAL NETWORK TOOLS pp. 264-274 Downloads
Nataliia Parkhomenko
STUDY REGARDING MANAGEMENT OF LEARNING AND TEACHING PROCESS pp. 275-282 Downloads
Silvia Puiu
LEADERSHIP STYLES IN SMES: AN EXPLORATORY STUDY IN ROMANIA pp. 283-298 Downloads
Radu Ogarca, Liviu Craciun and Lauren?iu Mihai
EFFECT OF SALES PROMOTION SCHEMES ON PURCHASE QUANTITY: A STUDY OF MALAYSIAN CONSUMERS pp. 299-320 Downloads
Hawa Jallow and Omkar Dastane
SERVICE QUALITY MEASUREMENT AND DEMAND FOR INSURANCE: AN EMPIRICAL STUDY FROM NIGERIAN INSURANCE INDUSTRY pp. 321-335 Downloads
OlufemiAdebowale Abass and Oyetayo Yeside Abiodun
STUDY ON LABOR CHARACTERISTICS IN NETWORK ECONOMY pp. 336-348 Downloads
Georgeta Soava and Mircea Raduteanu
THE USE OF ACCOUNTING INFORMATION IN DECISION MAKING: THE CASE OF ROMANIA pp. 349-360 Downloads
Maria Cristina Bo?oteanu
INDIVIDUALISM VERSUS COLLECTIVISM IN ECONOMIC ORGANIZATIONS FROM SOUTH-WEST OLTENIA REGION pp. 361-374 Downloads
Mirela Sirbu, Doina Rosca and Carmen Puiu

Volume XIV, issue 1, 2016

EFFECT OF JOB SATISFACTION ON ORGANIZATIONAL COMMITMENT pp. 25-40 Downloads
Azman Ismail and Mohd Ridwan ABD Razak
CAN MONEY BUY CONVENIENCE: A STUDY ON INCOME AS A MOTIVATOR OF ONLINE SHOPPING? pp. 41-56 Downloads
Pallabi Mishra
COMPLEMENTARITY BETWEEN THE FUNCTIONS AND INSTRUMENTS OF INTERNAL MARKETING AND HUMAN RESOURCE MANAGEMENT pp. 57-78 Downloads
Roxana Cioclov, Remus Ionu? Naghi and Monica Boldea
INFLUENCE FACTORS FOR STORE FORMAT CHOICE IN THE APPAREL AND FOOTWEAR MARKET pp. 79-90 Downloads
Ioana Nicoleta Abrudan
INVESTIGATING THE RELATIONSHIP BETWEEN ORGANIZATIONAL COMMUNICATION AND ORGANIZATIONAL CULTURE pp. 91-100 Downloads
Sabina Madalina Somacescu, Catalin Mihail Barbu and Tudor Nistorescu
LEADERSHIP COMMUNICATION- AN EFFICIENT WAY TO MOTIVATE HUMAN CAPITAL pp. 101-117 Downloads
Nicoleta Valentina Florea and Raluca GÎLMEANU (manea)
SYSTEMIC APPROACH OF THE CONSUMER BEHAVIOR pp. 118-125 Downloads
Adrian Nicolae Cazacu
THE CORRELATION BETWEEN THE HUMAN RESOURCES MANAGEMENT PRACTICES AND THE COMPANY’S PERFORMANCE: CASE OFTHE « SOURCE MARRAKECH » COMPANY pp. 126-144 Downloads
Amal Laalou and Lamia EL Guermai

Volume XIII, issue 2, 2015

INVESTIGATING THE DETERMINANTS OF STUDENT ACADEMIC PERFORMANCE: A STUDY ON COMILLA UNIVERSITY pp. 259-273 Downloads
Mohammed Belal Uddin
NETWORK COMMUNICATION MODEL: PROPENSITY OF NETWORK INTER-CONNECTIVITY BASED ON TYPES OF NETWORK RELATIONS pp. 274-294 Downloads
Lokhman Hakim BIN Osman
BANKER’S PERCEPTION ON GREEN BANKING-AN EMPIRICAL STUDY ON ISLAMIC BANKS IN BANGLADESH pp. 295-310 Downloads
Mohammad Masukujjaman, Chamhuri Siwar, Reaz Mahmud and Syed Shah Alam
DEVELOPMENT AND VALIDATION OF A MEASUREMENT SCALE FOR CUSTOMERS’ PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY pp. 311-332 Downloads
Ovidiu I. Moisescu
ON THE SUSTAINABILITY OF FAST FASHION SUPPLY CHAINS – A COMPARISON BETWEEN THE SUSTAINABILITY OF INDITEX AND H&M’S SUPPLY CHAINS pp. 333-352 Downloads
Alexandra-Codru?a POPESCU (bîzoi)
URBAN TRANSPORT OPTIMIZATION – A SMART MOBILITY APPROACH pp. 353-358 Downloads
Cristian-Gabriel Bîzoi
GREENER SMES – INITATIVES FOR COMPETITIVNESS AND EFFICIENCY pp. 359-366 Downloads
Laura Vasilescu and Sorin Tudor
IMPROVING EMPLOYEES AND ORGANIZATION PERFORMANCE USING BUSINESS SIMULATION AND MODELING pp. 367-381 Downloads
Nicoleta Valentina Florea
IS THE BEHAVIOUR OF BANKING SERVICES CONSUMERS IN MIERCUREA CIUC GENDER DIFFERENT? pp. 382-391 Downloads
Erika Kulcsár and Emoke Szabó
THE STRATEGIC MANAGEMENT IN THE CONTEXT OF THE PROLIFERATION OF THE KNOWLEDGE-BASED ECONOMY pp. 392-400 Downloads
Stefan-Florin Corcodel and Daniel Uritu
BUSINESS RESOURCES AND CAPABILITIES AS DRIVERS OF ENVIRONMENTAL STRATEGY: A CASE STUDY OF THE NIGERIAN TOURISM DEVELOPMENT CORPORATION (NTDC) pp. 401-413 Downloads
B.E.A. Oghojafor and O.A. Ogunkoya
BANK CAPITAL MANAGEMENT – THE COUNTERCYCLICAL RESERVE pp. 414-424 Downloads
Dragos Alexandru Diamescu
TIME SERIES ANALYSIS – THE MANAGEMENT OF FINANCIAL CORRECTIONS APPLIED TO PROJECTS FINANCED BY THE OPACD pp. 425-438 Downloads
Raluca Antoneac
SOCIAL RESPONSIBILITY IN INSTITUTIONS FROM PUBLIC ORDER AREA. CASE OF COUNTY INSPECTORATE OF GENDARMERIE CALARASI pp. 439-448 Downloads
Danut Ileana
STUDY ON ROMANIAN’S PERCEPTION ON WORK AND THE ROLE IT HAS IN THEIR LIFE IN THE XXI CENTURY CONTEXT pp. 449-461 Downloads
Diana Elena Serb, Maria Paun and Maria Paun

Volume XIII, issue 1, 2015

INTERDEPENDENCIES OF THE INTERNAL / MANAGERIAL CONTROL STANDARD NO. 6 - ORGANIZATIONAL STRUCTURE pp. 7-15 Downloads
Ionut-Cosmin Baloi and Sorinel Domnisoru
SETTING INTERNATIONAL STANDARDS IN HUMAN RESOURCES pp. 16-22 Downloads
Claudiu-George Bocean and Catalina Soriana Sitnikov
INFLUENCE OF CUSTOMER VALUES AND SELF-IMAGE CONGRUITY ON CUSTOMER BEHAVIOR-BASED CRM PERFORMANCE pp. 23-44 Downloads
Mandy Loh, Maisarah Ahmad, Suhaila Abdul Kadir and Syed Shah Alam
THE INFLUENCE OF DIFFERENT INNOVATION TYPES UPON THE INNOVATIVE PERFORMANCE – EVIDENCE FROM EUROPEAN COUNTRIES pp. 45-56 Downloads
Gabriela Lucia Sipos and Alin Ionescu
ETHICAL DILEMMAS IN THE PUBLIC SECTOR pp. 57-62 Downloads
Silvia Puiu
YOUNG PEOPLE’S PERCEPTIONS TOWARDS SEXUALITY IN ADVERTISING pp. 63-77 Downloads
Cristina Maria Balgaradean and Raluca Babut
THE PERCEPTIONS OF ROMANIAN YOUNG ENTREPRENEURS REGARDING THE CHALLENGES OF AN INNOVATIVE BUSINESS ENVIRONMENT pp. 78-91 Downloads
Lavinia Dovleac, Marius Balasescu and Simona Balasescu
ADMINISTRATOR’S ROLE IN PERFORMANCE BASED REWARD AS A DETERMINANT OF EMPLOYEE OUTCOMES pp. 92-110 Downloads
Azman Ismail, Mohammad Fuad Zaidi and Aimi Anuar
WINE TOURISM IN WESTERN MOLDOVA - TO A FUTURE ALSACE? pp. 111-123 Downloads
Mihaela Manea
THE MAGIC OF DARK TOURISM pp. 124-136 Downloads
Erika Kulcsár and PhD Rozalina Zsófia Simon
MARKETING – A WAY TO INCREASE THE VALUE OF THE PERFORMING ARTS pp. 137-150 Downloads
Claudia Maria Cacovean
DEVELOPING CAREERS OF EMPLOYEES IN THE NEW KNOWLEDGE ECONOMY pp. 151-168 Downloads
Nicoleta-Valentina Florea
CONSEQUENCES OF EMPLOYEE’S CUSTOMER ORIENTATION IN PUBLIC SERVICES pp. 169-180 Downloads
Andrada Iacob
GLOBAL PUBLIC PRIVATE PARTNERSHIP: AN ANALOGICAL REASONING MODEL pp. 188-204 Downloads
Hyuk Kim
A THEORY OF CONSUMER’S PERCEIVED RISK UNDER THE HALO EFFECT pp. 205-215 Downloads
Dorian-Laurentiu Florea
MODEL OF HEALTH TOURISM DEVELOPMENT - SPA TOURISM CLUSTER IN ROMANIA pp. 216-227 Downloads
Daniela Fundeanu
COMPARATIVE ANALYSIS OF THE TOURIST ACTIVITY AT THE LEVEL OF SOUTH-WEST OLTENIA REGION pp. 228-235 Downloads
Bogdan Budica and Adrian Florin Budica-Iacob
COMPARATIVE ANALYSIS OF THE TOURIST ACTIVITY AT THE LEVEL OF SOUTH-WEST OLTENIA REGION pp. 236-252 Downloads
Flaviu Meghisan
Page updated 2018-12-01