Management and Marketing Journal

2008 - 2026

Current editor(s): Tudor Nistorescu

From University of Craiova, Faculty of Economics and Business Administration
Contact information at EDIRC.
Bibliographic data for series maintained by Catalin Barbu ().

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Volume XXIV, issue 1, 2026

PERCEPTION OF BRAND EQUITY FROM THE PERSPECTIVE OF STAKEHOLDERS IN THE ABURRÁ VALLEY, APPLYING AAKER'S BEA MODEL AT THE UNIVERSITY INSTITUTION OF ENVIGADO pp. 7-18

Jhonny Richard MÚNERA Patiño, Juan Francisco VÉLEZ Restrepo and Edwin Alberto SUÁREZ Correa

GLOBAL CHANGES IN FINANCIAL MARKETING RESEARCH: A BIBLIOMETRIC ANALYSIS pp. 19-34

Liliana Bunescu

CHALLENGES OF MANAGEMENT DURING WARTIME: AN ANALYSIS OF A PERSONAL REFLECTIVE DIARY OF A NURSING DEPUTY DIRECTOR pp. 35-50

Michal Noach

FLOW DIMENSIONS OF GEN Z INDIVIDUALS: HOW DO THEY RELATE TO ACTUAL BEHAVIOUR IN THE TIKTOK WORLD pp. 51-65

Beatrice Barbos, Oana Țugulea and Rareș Obadă

RELATIONSHIP MODEL SATISFACTION, INVOLVEMENT, AND TURNOVER IN THE TOURISM SECTOR pp. 66-85

Dorothea Wahyu Ariani

KNOWLEDGE DOMAINS AND RESEARCH FRONTIERS IN EMPLOYER BRANDING: A BIBLIOMETRIC INVESTIGATION pp. 86-102

Packiyanathan Mathushan, Naveneethakrishnan Kengatharan and Yogarajah Nanthagopan

MARKETING INTENSITY AND FINANCIAL PERFORMANCE OF LISTED INSURANCE COMPANIES: AN EX POST FACTO ANALYSIS pp. 103-129

Noah Gbenga Alli

STRATEGIC MANAGEMENT OF CLUB IMAGE DURING PERFORMANCE DECLINE: THE ROLE OF HISTORICAL NARRATIVE “BEAUTIFICATION” pp. 130-146

Mihai Constantin Răzvan Barbu, Vlad Antonius Sandu, Roberto Nicușor Țiu, Roxana Dumitru and Dan Eugen Costin

GEO READINESS AUDIT AS A BRAND IMPERATIVE: RETHINKING DIGITAL VISIBILITY IN THE ERA OF AI-MEDIATED CONSUMER DISCOVERY pp. 147-157

Liviu Crăciun, Andreea-Maria Traistaru and Pavel-Cristian Crăciun

CUSTOMER EDUCATION IN DIGITAL MARKETING AGENCIES pp. 158-171

Cătălin Mihail Barbu and Valeri Viorel Sitnikov

TIME-SERIES ANALYSIS AND ARIMA-BASED FORECASTING OF AGRICULTURAL RAW MATERIAL IMPORTS IN CENTRAL AND EASTERN EUROPE pp. 172-199

Mirela Floriana Găman and Liviu Popescu

THE IMPORTANCE OF ETHICAL LEADERSHIP FOR THE ORGANISATION’S SUCCESS: STRATEGIES AND CHALLENGES pp. 200-205

Iulia Georgiana Udrică

Volume XXIII, issue 2, 2025

NON-MONETARY INCENTIVES AND EMPLOYEE PERFORMANCE: EVIDENCE FROM KOGI STATE INTERNAL REVENUE SERVICES pp. 221-233

Sunday Ojochenemi Yusufu and Cynthia Unekwu Alogwuja

MARKETING IN FASHION INDUSTRY IN WEB 3.0 ERA pp. 234-244

Daniela Victoria Popescu, Catalin Mihail Barbu, Sorina Raula Girboveanu, Mariana Juganaru and Adina Dinu

ADOPTION OF DIGITAL MARKETING STRATEGIES FOR GROWTH AND SUSTAINABILITY OF SMES IN ETHEKWINI pp. 245-258

Xoliswa Nzuza, Tshepo Tlapana and Raymond Hawkins-Mofokeng

CULTIVATING THE FAN EXPERIENCE THROUGH PUBLIC RELATIONS ACTIVITIES pp. 259-271

Mihai Constantin Razvan Barbu, Dan Leonardo Pasarin, Vlad Antonius Sandu, Roberto Nicusor Tiu and Roxana Dumitru

HOW ARTIFICIAL INTELLIGENCE-POWERED CHATBOTS INFLUENCE CUSTOMER EXPERIENCE AND LOYALTY IN TELECOMMUNICATIONS: A CASE STUDY OF MOROCCO pp. 272-290

Rita EL Guermai, Abdelfattah Jamal, Bouchra Benraiss and Andrada-Melania Oprea

GREEN MARKETING AND PRODUCT INNOVATION IN INSURANCE: CASE STUDIES OF NIGERIAN INSURERS pp. 291-314

Noah Gbenga Alli

ASSESSING CULTURAL TOURIST FLOWS: A COMPREHENSIVE METHODOLOGY FOR SUSTAINABLE DEVELOPMENT pp. 315-327

Manuela Breban, Daniel Badulescu, Jamila Jaganjac and Alina Badulescu

UNIVERSITY PROFESSORS' PERSPECTIVES ON THE RAPID TECHNOLOGIZATION OF EDUCATION: A QUANTITATIVE RESEARCH ON THE HIGHER EDUCATION IN ROMANIA pp. 328-338

Florin Alexandru Stan

Volume XXIII, issue 1, 2025

MITIGATING THE NEGATIVE EFFECTS OF CULTURAL AND EVENT TOURISM THROUGH COMMUNITY ENGAGEMENT AND SUSTAINABLE PRACTICES pp. 7-20

Manuela Breban, Daniel Badulescu, Alina Badulescu and Elena Herte

METAVERSE IN A MARKETING CONTEXT: A SYSTEMATIC LITERATURE REVIEW pp. 21-40

Ioana Dan

INFLUENCING CONSUMERS’ PURCHASE INTENTIONS VIA INSTAGRAM: A SYSTEMATIC LITERATURE REVIEW pp. 41-54

Flavia-Andreea Herle

THE TIK TOK ECONOMY: BUILDING BRANDS IN THE ERA OF 15 SECOND VIDEOS pp. 55-72

Maria-Emilia Dinculeana

CAN AI-SIMULATED PROFILES REPLICATE HUMAN PERCEPTIONS? A STUDY ON ANTHROPOMORPHISM IN DIGITAL CONTENT pp. 73-82

Octavian Dumitru Hera

EFFECT OF GREEN MARKETING PRACTICES ON CONSUMER BUYING BEHAVIOUR: A STUDY OF SELECTED SMALL AND MEDIUM ENTERPRISES IN ABUJA, NIGERIA pp. 83-98

Ikedi Godson Ohakim

THE IMPACT OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION pp. 99-118

Hela Diouani and Samir Meradi

TONLINE APPAREL SHOPPING BEHAVIOUR: A CASE OF MILLENNIAL WOMEN FROM KWAZULU-NATAL pp. 119-133

Mamoleko Leseli Moleko, Tshepo Tlapana and Helen Marie Smith

THE IMPACT OF INDIVIDUAL CHARACTERISTICS ON PARTICIPATION IN CULTURAL EVENTS pp. 134-145

Amelia-Loredana PANA-DUICAN (etegan)

CONSUMER BEHAVIOR IN SHOPPING MALLS IN CENTRAL AND EASTERN EUROPE pp. 146-160

Mircea-Andrei Scridon, Andreea-Ioana Romonti-Maniu and Monica-Maria Tomsa

STUDY CONCERNING AI USAGE IN SME FROM OLTENIA REGION pp. 161-170

Catalin Mihail Barbu and Valeri Viorel Sitnikov

THE INTERCONNECTION BETWEEN LAW, ACCOUNTING AND PROJECT MANAGEMENT IN PUBLIC AND PRIVATE ORGANIZATIONS: A MULTIDISCIPLINARY AND STATISTICAL APPROACH pp. 171-186

Anca Madalina Bogdan, Cristiana Ecaterina Banu and Ionut Riza

THE HDI INDEX AND HUMAN CAPITAL IN ROMANIAN PRE-UNIVERSITY pp. 187-196

Sofia Mihaela Romanescu

ACCESSIBILITY, CONNECTIVITY AND COMMUNITY FOR THE DIGITIZATION OF ROMANIAN PRE-UNIVERSITY EDUCATION pp. 197-208

Denisa Mihaela Sula

SUCCESSFUL LEADERSHIP - THE KEY TO PERFORMANCE pp. 209-214

Iulia Georgiana Udrica

Volume XXII, issue 2, 2024

EXAMINING THE PURCHASING BEHAVIOUR OF SPECIFIC MEDICAL SERVICES WITHIN A PRIVATE PHYSIOTHERAPY CLINIC pp. 151-163

Mariana Juganaru, Amina Ferat, Felicia Rusu and Sorina-Raula Girboveanu

EXPLORING CHALLENGES AND OPPORTUNITIES FOR SAUDI PODCASTERS: A QUALITATIVE STUDY pp. 164-178

Merfat Alardawi

THE NEW ATLANTEANS: FORCED MIGRATION, STATELESSNESS AND JUSTICE pp. 179-192

Magnus Arni Skjöld Magnusson, Heather Allansdóttir, Danielle Elizabeth Beauchemin, Elham Fakouri, Judit Rodriguez and Anca Tanasie

PURCHASE INTENTION OF YOUNG PEOPLE’S FASHION PRODUCTS pp. 193-209

Dorothea Wahyu Ariani

EVALUATING THE EFFECTIVENESS OF CUSTOMER COMPLAINT RESPONSES ON NMB MKONONI SATISFACTION: A CASE STUDY OF NMB BANK PLC IN DODOMA CITY, TANZANIA pp. 210-224

Mohamed Salum Kilindo and Nasibu Rajabu Mramba

MANAGING FRAUD IN CONTEMPORARY BUSINESS ENVIRONMENT, THE ROLE OF INFORMATION SECURITY MANAGEMENT: A STUDY OF QUOTED DEPOSIT MONEY BANKS (DMBs) IN NIGERIA pp. 225-241

Onajero Kensington Ohwo

THE EFFECTS OF INTRINSIC ASPECTS OF WORK ON EMPLOYEE WELL-BEING pp. 242-250

Simona Dumitriu, Andreea Teodora Al-Floarei, Onajero Mihai-Alexandru Stefanescu-Dragota and Silviu - Mihai Nitu-Granzulea

STATISTICAL ANALYSIS AND FORECASTS OF SOME FINANCIAL INDICATORS FROM THE AGRICULTURAL SECTOR IN ROMANIA USING THE ARIMA MODEL pp. 251-281

Mirela Floriana Gaman and Ana-Maria Camelia Popescu

INSTITUTIONAL LOGICS OF SUSTAINABILITY: AN EVALUATION OF KEY FACTORS IN THE CONTEXT OF KNOWLEDGE-BASED INSTITUTIONS pp. 282-303

Zineb Znagui

Volume XXII, issue 1, 2024

STATISTICAL STUDY OF SOME INDICATORS IN THE LIVESTOCK SECTOR pp. 7-28

Ramona-Maria Dimitrov

STUDY ON THE IMPACT OF THE MARKET SITUATION ON THE ECONOMIC RESULTS OF A COMPANY SPECIALIZED IN THE SALE OF JEWELRY pp. 29-38

Mariana Juganaru, Felicia Rusu and Daniela Popescu

RISK MANAGEMENT FOR COOPERATIVES OF SAVINGS AND LOANS AND SHARIA FINANCING: LESSON FROM INDONESIA pp. 39-50

Rizky Andrean, Muhammad Khoirul Fikri and Santi Nailul Izaty

THE VALUE OF THE CORRELATION BETWEEN MILITARY LEADER CHARACTER AND ORGANIZATIONAL CULTURE AS VECTORS FOR INCREASING ORGANIZATIONAL PERFORMANCE pp. 51-60

Alexandru-Marius Rizescu

TYPES OF RISKS WITHIN PROJECTS pp. 61-67

Irina Andreea Pegulescu

RURAL TOURISM–REALISTIC SOLUTION FOR SUSTAINABLE SOCIO-ECONOMIC DEVELOPMENT: CASE STUDY OF VALCEA COUNTY, OLTENIA REGION pp. 68-80

Ionut-Adrian Draguleasa, Alexandru Andrei Popescu, Emilia Constantinescu and Mirela Mazilu

A CRITICAL APPROACH OF SOCIAL ENTREPRENEURSHIP THEORIES pp. 81-88

Cristian Piecu, Florin-Aurelian Birchi, Ramona-Cristina Ghita and Patricia Cristiana Boruzescu

EXPLORING TEAM COHESION IN PROJECT MANAGEMENT pp. 89-101

Denisa Maria COJOACA (alniti)

THE FINTECH EFFECT ON ORGANIZATIONS MANAGEMENT pp. 102-112

Marius Sandy Stanescu

ANALYSIS AND FORECAST OF THE EMPLOYEES IN THE PUBLIC AND PRIVATE HEALTH SYSTEMS IN ROMANIA pp. 113-138

Lucian Mirescu and Ana-Maria Camelia Popescu

EMPLOYER BRANDING IN EMPLOYEES’ PERCEPTION pp. 139-143

Iulia Georgiana Udrica