Management and Marketing Journal

2004 - 2024

Current editor(s): Tudor Nistorescu

From University of Craiova, Faculty of Economics and Business Administration
Contact information at EDIRC.
Bibliographic data for series maintained by Catalin Barbu ().

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Volume XV, issue 2, 2017

THE EFFECTS OF PERCEIVED BRAND GLOBALNESS AND LOCAL ICONNESS ON BRAND PRESTIGE AND PERCEIVED QUALITY: THE ROLE OF CONSUMERS’ CULTURAL IDENTITY pp. 7-21

Canan Eryigit and Serife KAZANCI Sunaoglu

ACADEMIC LEADERSHIP AND SOCIAL CAPITAL IN UNIVERSITIES THROUGH SOCIAL ENTREPRENEURSHIP pp. 22-33

Denisa Gilmeanu and Oana Gauca

HEDONIC VALUE AS MEDIATING AFFECTS ON STORE ATMOSPHERE AND REFERENCES GROUPS ON IMPULSE BUYING AT DEPARTMENT STORES pp. 34-47

Rochmulyani, Widji Astuti and Junianto Tjahyo Sudarsono

FACTORS AFFECTING PERCEPTIONS OF MANAGERS / OWNERS OF SMALL AND MEDIUM SIZED BUSINESSES FROM INVESTMENT RISKS IN E-BUSINESS pp. 48-58

Karimi ALAVIJEH Mohammad Reza and Mohammad Akbari

RETURN, VOLATILITY AND FUND FLOWS LINKAGES: MALAYSIAN EVIDENCE pp. 59-69

Yue Meinn Goh and Ros Zam Zam Sapian

THE RULE OF LAW AND SUSTAINABLE ECONOMIC DEVELOPMENT IN THE ASEAN REGION: MALAYSIA, SINGAPORE, AND THAILAND pp. 70-84

Muhd Fairuz MD Salleh and Anis Shuhaiza MD Salleh

Volume XV, issue 1, 2017

THE COMOR PROJECT – A MULTI-CRITERIA RESEARCH OF ORGANIZATIONAL CULTURE IN ROMANIA pp. 7-22

Constantin Rosca, Nicolae Istudor and Nicolae Sichigea

EMPIRICAL RESEARCH ON THE CHARACTERISTICS OF CLUSTERS IN ROMANIA AND THE IMPACT ON THE ENTREPRENEURIAL ENVIRONMENT pp. 23-39

Tudor Nistorescu and Daniela Fundeanu

FEMALE SHOPPERS’ OUTLOOK OF FIRMS’ FAIRNESS IN MARKETING COMMUNICATIONS AND DISTRIBUTION CHANNELS pp. 40-60

Pranav Kumar and Sany Sanuri Mohd. Mokhtar

SUSTAINABLE YACHT TOURISM PRACTICES pp. 61-76

Figen Sevinç and Tülay Güzel

THE INFLUENCE OF LINE EXTENSION STRATEGIES BY PREMIUM BRANDS ON BRAND EQUITY: CULTURAL DIFFERENCES BETWEEN GERMANY AND THAILAND pp. 77-105

Florian Lukas Seizer

EVALUATION OF THEORETICAL PARADIGMS OF INTERFIRM RELATIONSHIP FORMATION pp. 106-114

Mohammed BELAL Uddin

CREDIBILITY OF WEBSITES THROUGH FACETS AND DIMENSIONS pp. 115-123

Oana Tugulea and Claudia STOIAN (bobalca)

IN THE MAZE OF E-COMMERCE. ONLINE TRADE DEFINING VARIABLES IN ROMANIA pp. 124-138

Erika Kulcsár and Sándor Téglás

ANALYSIS OF EARNINGS TRENDS IN THE EDUCATION SECTOR IN ROMANIA pp. 139-150

Monica Logofatu and Cristian Stefanescu

THE MANAGEMENT TOOLS USED IN THE DECISION-MAKING PROCESS pp. 151-162

Daniela Popescu and Sorina Gîrboveanu

Volume XIV, issue 2, 2016

AN EXAMINATION AND CRITIQUE OF THE OUTSOURCING CONCEPT AND PRAXIS pp. 151-163

Olamitunji Dakare and Kenneth Ikenwa

POTENTIAL ASSOCIATION OF PRIVATE UNIVERSITY BRANDING EFFOTS WITH PERCEPTIONS AND ATTITUDES OF PROSPECTIVE STUDENTS: A STUDY IN SRI LANKA pp. 164-179

Preethi Perera, Nalin Abeysekera and Dinesh Samarasinghe

ALIGNING THE BRAND IDENTITY AND BRAND IMAGE AFTER REBRANDING pp. 180-187

Catalin Mihail Barbu

THE CONSEQUENCES OF STRATEGIC ORIENTATION OF THE FIRM ON BUSINESS PERFORMANCE pp. 188-200

Luminita Stefania Bodea and Cristian Dutu

EFFECT OF SOCIAL MEDIA MARKETING ON BRAND EQUITY OF ONLINE COMPANIES pp. 201-216

Satheeka Kavisekera and Nalin Abeysekera

INFLUENCE FACTORS FOR LEASING MARKET CONTRACTS pp. 217-224

Oana Barbulescu and Ioan Constantin Enache

THE CORRELATION BETWEEN STRATEGIC PLANNING AND ECONOMIC MOROCCAN SME’s PERFORMANCE pp. 225-242

Hassan Abbar and Salma Echcharqy

THE IMPACT OF IFRS NORMS ON INTERNAL GOVERNANCE MECHANISMS WITH REGARD TO SOCIO-ECONOMIC CONTEXT pp. 243-263

Soumaya Hergli

PREDICTING OF THE DEVELOPMENT OF THE ENTERPRISE BY USING NEURAL NETWORK TOOLS pp. 264-274

Nataliia Parkhomenko

STUDY REGARDING MANAGEMENT OF LEARNING AND TEACHING PROCESS pp. 275-282

Silvia Puiu

LEADERSHIP STYLES IN SMES: AN EXPLORATORY STUDY IN ROMANIA pp. 283-298

Radu Ogarca, Liviu Craciun and Laurentiu Mihai

EFFECT OF SALES PROMOTION SCHEMES ON PURCHASE QUANTITY: A STUDY OF MALAYSIAN CONSUMERS pp. 299-320

Hawa Jallow and Omkar Dastane

SERVICE QUALITY MEASUREMENT AND DEMAND FOR INSURANCE: AN EMPIRICAL STUDY FROM NIGERIAN INSURANCE INDUSTRY pp. 321-335

OlufemiAdebowale Abass and Oyetayo Yeside Abiodun

STUDY ON LABOR CHARACTERISTICS IN NETWORK ECONOMY pp. 336-348

Georgeta Soava and Mircea Raduteanu

THE USE OF ACCOUNTING INFORMATION IN DECISION MAKING: THE CASE OF ROMANIA pp. 349-360

Maria Cristina Bosoteanu

INDIVIDUALISM VERSUS COLLECTIVISM IN ECONOMIC ORGANIZATIONS FROM SOUTH-WEST OLTENIA REGION pp. 361-374

Mirela Sirbu, Doina Rosca and Carmen Puiu

Volume XIV, issue 1, 2016

BUCHAREST AS A CITY BRAND: HOW TO ATTRACT RUSSIAN TOURISTS pp. 7-24

Marina Ochkovskaya

EFFECT OF JOB SATISFACTION ON ORGANIZATIONAL COMMITMENT pp. 25-40

Azman Ismail and Mohd Ridwan ABD Razak

CAN MONEY BUY CONVENIENCE: A STUDY ON INCOME AS A MOTIVATOR OF ONLINE SHOPPING? pp. 41-56

Pallabi Mishra

COMPLEMENTARITY BETWEEN THE FUNCTIONS AND INSTRUMENTS OF INTERNAL MARKETING AND HUMAN RESOURCE MANAGEMENT pp. 57-78

Roxana Cioclov, Remus Ionut Naghi and Monica Boldea

INFLUENCE FACTORS FOR STORE FORMAT CHOICE IN THE APPAREL AND FOOTWEAR MARKET pp. 79-90

Ioana Nicoleta Abrudan

INVESTIGATING THE RELATIONSHIP BETWEEN ORGANIZATIONAL COMMUNICATION AND ORGANIZATIONAL CULTURE pp. 91-100

Sabina Madalina Somacescu, Catalin Mihail Barbu and Tudor Nistorescu

LEADERSHIP COMMUNICATION- AN EFFICIENT WAY TO MOTIVATE HUMAN CAPITAL pp. 101-117

Nicoleta Valentina Florea and Raluca GÎLMEANU (manea)

SYSTEMIC APPROACH OF THE CONSUMER BEHAVIOR pp. 118-125

Adrian Nicolae Cazacu

THE CORRELATION BETWEEN THE HUMAN RESOURCES MANAGEMENT PRACTICES AND THE COMPANY’S PERFORMANCE: CASE OFTHE « SOURCE MARRAKECH » COMPANY pp. 126-144

Amal Laalou and Lamia EL Guermai

Volume XIII, issue 2, 2015

INVESTIGATING THE DETERMINANTS OF STUDENT ACADEMIC PERFORMANCE: A STUDY ON COMILLA UNIVERSITY pp. 259-273

Mohammed Belal Uddin

NETWORK COMMUNICATION MODEL: PROPENSITY OF NETWORK INTER-CONNECTIVITY BASED ON TYPES OF NETWORK RELATIONS pp. 274-294

Lokhman Hakim BIN Osman

BANKER’S PERCEPTION ON GREEN BANKING-AN EMPIRICAL STUDY ON ISLAMIC BANKS IN BANGLADESH pp. 295-310

Mohammad Masukujjaman, Chamhuri Siwar, Reaz Mahmud and Syed Shah Alam

DEVELOPMENT AND VALIDATION OF A MEASUREMENT SCALE FOR CUSTOMERS’ PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY pp. 311-332

Ovidiu Moisescu

ON THE SUSTAINABILITY OF FAST FASHION SUPPLY CHAINS – A COMPARISON BETWEEN THE SUSTAINABILITY OF INDITEX AND H&M’S SUPPLY CHAINS pp. 333-352

Alexandra-Codruta POPESCU (bîzoi)

URBAN TRANSPORT OPTIMIZATION – A SMART MOBILITY APPROACH pp. 353-358

Cristian-Gabriel Bîzoi

GREENER SMES – INITATIVES FOR COMPETITIVNESS AND EFFICIENCY pp. 359-366

Laura Vasilescu and Sorin Tudor

IMPROVING EMPLOYEES AND ORGANIZATION PERFORMANCE USING BUSINESS SIMULATION AND MODELING pp. 367-381

Nicoleta Valentina Florea

IS THE BEHAVIOUR OF BANKING SERVICES CONSUMERS IN MIERCUREA CIUC GENDER DIFFERENT? pp. 382-391

Erika Kulcsár and Emoke Szabó

THE STRATEGIC MANAGEMENT IN THE CONTEXT OF THE PROLIFERATION OF THE KNOWLEDGE-BASED ECONOMY pp. 392-400

Stefan-Florin Corcodel and Daniel Uritu

BUSINESS RESOURCES AND CAPABILITIES AS DRIVERS OF ENVIRONMENTAL STRATEGY: A CASE STUDY OF THE NIGERIAN TOURISM DEVELOPMENT CORPORATION (NTDC) pp. 401-413

B.E.A. Oghojafor and O.A. Ogunkoya

BANK CAPITAL MANAGEMENT – THE COUNTERCYCLICAL RESERVE pp. 414-424

Dragos Alexandru Diamescu

TIME SERIES ANALYSIS – THE MANAGEMENT OF FINANCIAL CORRECTIONS APPLIED TO PROJECTS FINANCED BY THE OPACD pp. 425-438

Raluca Antoneac

SOCIAL RESPONSIBILITY IN INSTITUTIONS FROM PUBLIC ORDER AREA. CASE OF COUNTY INSPECTORATE OF GENDARMERIE CALARASI pp. 439-448

Danut Ileana

STUDY ON ROMANIAN’S PERCEPTION ON WORK AND THE ROLE IT HAS IN THEIR LIFE IN THE XXI CENTURY CONTEXT pp. 449-461

Diana Elena Serb, Maria Paun and Maria Paun

Volume XIII, issue 1, 2015

INTERDEPENDENCIES OF THE INTERNAL / MANAGERIAL CONTROL STANDARD NO. 6 - ORGANIZATIONAL STRUCTURE pp. 7-15

Ionut-Cosmin Baloi and Sorinel Domnisoru

SETTING INTERNATIONAL STANDARDS IN HUMAN RESOURCES pp. 16-22

Claudiu-George Bocean and Catalina Soriana Sitnikov

INFLUENCE OF CUSTOMER VALUES AND SELF-IMAGE CONGRUITY ON CUSTOMER BEHAVIOR-BASED CRM PERFORMANCE pp. 23-44

Mandy Loh, Maisarah Ahmad, Suhaila Abdul Kadir and Syed Shah Alam

THE INFLUENCE OF DIFFERENT INNOVATION TYPES UPON THE INNOVATIVE PERFORMANCE – EVIDENCE FROM EUROPEAN COUNTRIES pp. 45-56

Gabriela Lucia Sipos and Alin Ionescu

ETHICAL DILEMMAS IN THE PUBLIC SECTOR pp. 57-62

Silvia Puiu

YOUNG PEOPLE’S PERCEPTIONS TOWARDS SEXUALITY IN ADVERTISING pp. 63-77

Cristina Maria Balgaradean and Raluca Babut

THE PERCEPTIONS OF ROMANIAN YOUNG ENTREPRENEURS REGARDING THE CHALLENGES OF AN INNOVATIVE BUSINESS ENVIRONMENT pp. 78-91

Lavinia Dovleac, Marius Balasescu and Simona Balasescu

ADMINISTRATOR’S ROLE IN PERFORMANCE BASED REWARD AS A DETERMINANT OF EMPLOYEE OUTCOMES pp. 92-110

Azman Ismail, Mohammad Fuad Zaidi and Aimi Anuar

WINE TOURISM IN WESTERN MOLDOVA - TO A FUTURE ALSACE? pp. 111-123

Mihaela Manea

THE MAGIC OF DARK TOURISM pp. 124-136

Erika Kulcsár and PhD Rozalina Zsófia Simon

MARKETING – A WAY TO INCREASE THE VALUE OF THE PERFORMING ARTS pp. 137-150

Claudia Maria Cacovean

DEVELOPING CAREERS OF EMPLOYEES IN THE NEW KNOWLEDGE ECONOMY pp. 151-168

Nicoleta-Valentina Florea

CONSEQUENCES OF EMPLOYEE’S CUSTOMER ORIENTATION IN PUBLIC SERVICES pp. 169-180

Andrada Iacob

CULTURAL INFLUENCES ON PRE-PAY MOBILE TELECOMMUNICATIONS SERVICES USERS pp. 181-187

Georgeta-Madalina Meghisan

GLOBAL PUBLIC PRIVATE PARTNERSHIP: AN ANALOGICAL REASONING MODEL pp. 188-204

Hyuk Kim

A THEORY OF CONSUMER’S PERCEIVED RISK UNDER THE HALO EFFECT pp. 205-215

Dorian-Laurentiu Florea

MODEL OF HEALTH TOURISM DEVELOPMENT - SPA TOURISM CLUSTER IN ROMANIA pp. 216-227

Daniela Fundeanu

COMPARATIVE ANALYSIS OF THE TOURIST ACTIVITY AT THE LEVEL OF SOUTH-WEST OLTENIA REGION pp. 228-235

Bogdan Budica and Adrian Florin Budica-Iacob

COMPARATIVE ANALYSIS OF THE TOURIST ACTIVITY AT THE LEVEL OF SOUTH-WEST OLTENIA REGION pp. 236-252

Flaviu Meghisan