Management and Marketing Journal

2004 - 2025

Current editor(s): Tudor Nistorescu

From University of Craiova, Faculty of Economics and Business Administration
Contact information at EDIRC.
Bibliographic data for series maintained by Catalin Barbu ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume XVII, issue 2, 2019

RETURNEE ENTREPRENEURSHIP IN ROMANIA – DETERMINANTS AND PERSPECTIVES pp. 7-23

Radu Florin Ogarca, Sorinel Domnisoru, Liviu Craciun and Laurentiu Mihai

CENTRALIZATION AND BUSINESS ETHICS IN NIGERIA DEPOSIT MONEY BANKS pp. 24-34

Banjo Ally Hassan, Hassanat Adunni Hassan, Adebiyi Julius Abosede and Olufemi Adewale Ogunkoya

ANALYSING THE SECTORS AND COUNTRIES OF ORIGIN FOR THE TOP RANKING BRANDS. ARE THERE ANY COMMON PATTERNS? pp. 35-53

Erika Kulcsár and Kinga Szocs

THE TOURIST MARKETING AND ANALYSIS OF TOURIST SATISFACTION pp. 54-63

Ioanna Dimitrakaki

Volume XVII, issue 1, 2019

INNOVATION CLUSTERS, TOOLS TO PROMOTE AND SUPPORT REGIONAL SMART SPECIALIZATION pp. 7-18

Cristina Ganescu, Cristina Serbanica, Sebastian Ene and Iuliana Talmaciu

STRATEGY IMPLEMENTATION DRIVERS IN CORRELATION WITH STRATEGIC PERFORMANCE pp. 19-38

Chijioke Nwachukwu, Minh VU Hieu, Helena Chládková and Olatunji Fadeyi

AN ECONOMIC PRICE ANALYSIS OF CONVENTIONAL REMISSION THERAPY VS BIOLOGICAL THERAPY FOR RHEUMATOID ARTHRITIS TREATMENT pp. 39-50

Mihaela-Simona Subtirelu, Adina Turcu-Stiolica, Florentin-Ananu Vreju and Johny Neamtu

CUSTOMER INSIGHTS IN AUTOMOTIVE pp. 51-60

Iulia Novacescu

STUDY OF EMPLOYEES' PERCEPTIONS ON MOTIVATION AND ORGANIZATIONAL PERFORMANCE pp. 61-73

Cristian Silviu Stefanescu

ASSESSMENT OF COMPENSATION POLICIES IN A PUBLIC HOSPITAL FROM ROMANIA. CASE STUDY: SLATINA COUNTY EMERGENCY HOSPITAL pp. 74-95

Catalin Stefan Rotea

Volume XVI, issue 2, 2018

ETHICS RISK MANAGEMENT THROUGH THE LENS OF ETHICS RISK ASSESSMENT AND EVALUATION pp. 129-139

Ionut Riza and Adina Dragolici Nutoaica

THE RELATIONSHIP BETWEEN PHYSICAL REALITY AND AUGMENTED/VIRTUAL REALITY IN TOURISM: THE QUEST FOR SPECIAL RESTAURANTS pp. 140-150

Erika Kulcsár, Judit Tímea Incze and Gabriella Tamás

OCCUPATIONAL STATUS LEAKAGE AND MARITAL INSTABILITY: EVIDENCE FROM MARRIED FEMALE BANKERS IN NIGERIA pp. 151-166

Tinuke M. Fapohunda

AHP BASED STARTUP BUSINESS SELECTION OF B2C TYPE E-BUSINESS. A CASE STUDY pp. 167-179

Limon Saha, Rokibul Islam, Md. Rakibul Islam and Md. Zahid Hasan

CUSTOMERS’ SATISFACTION OF ELECTRONIC PAYMENT SYSTEMS IN THE PURCHASE OF INSURANCE PRODUCTS IN NIGERIA pp. 180-191

Ogochukwu Augustine Isimoya, Sunday Stephen Ajemunigbohun and Mustapha Tosin Balogun

A PRACTICAL APPROACH OF THE CORRUPTION PARTICULARITIES IN PUBLIC SECTOR pp. 192-205

Larisa GRIGORIE (patru)

IMPACT OF GOOD GOVERNANCE ON PERFORMANCE OF COOPERATIVES IN NEPAL pp. 206-222

Drona Lal Puri and John Walsh

Volume XVI, issue 1, 2018

PROBLEMS IN STRATEGIC ALLIANCES – SHOULD WE TERMINATE THE COLLABORATION? EMPIRICAL EVIDENCE FROM NORTH-WEST REGION ROMANIA pp. 7-29

Cosmin-Florin Lehene and Anca Borza

THE INFORMATIONAL CONTRIBUTION OF VARIED INFLUENCES ON THE DECISION IN THE ANIME CULTURE E-MARKETING pp. 30-46

Adrian Nicolae Cazacu

ARTISANAL FOOD PRODUCTION AND MARKETING IN THE PERTH AREA OF WESTERN AUSTRALIA: SOME PRELIMINARY INDICATIONS OF DIFFICULTIES WITH CLASSICAL ECONOMICS AND SUPPLY CHAIN THEORY pp. 47-57

Mark Azavedo and John Walsh

THE HIGHLIGHTING OF THE DECISIONS IN THE MANAGEMENT PROCESS pp. 58-73

Loredana VACARESCU Hobeanu

DEVELOPMENT AND TESTING OF A MULTI-DIMENSIONAL MODEL FOR MEASURING GENERAL ORGANIZATIONAL PERFORMANCE pp. 74-88

Cristian Stefanescu and Monica Logofatu

CONSEQUENCES OF SOCIAL MEDIA TECHNOLOGIES ADOPTION ON CRM CAPABILITIES AND FIRM PERFORMANCE pp. 89-97

Daniela Tuleu

THE STUDY ON THE MEDICAL ADHERENCE OF PATIENTS TO RHEUMATOID ARTHRITIS TREATMENT pp. 98-106

Mihaela-Simona Subtirelu, Adina Turcu-Stiolica, Florin-Ananu Vreju and Johny Neamtu

STRATEGIC ENTREPRENEURSHIP AND COMPETITIVE ADVANTAGE IN NIGERIA BANKING INDUSTRY pp. 107-121

Olufemi Ogunkoya

Volume XV, issue 2, 2017

THE EFFECTS OF PERCEIVED BRAND GLOBALNESS AND LOCAL ICONNESS ON BRAND PRESTIGE AND PERCEIVED QUALITY: THE ROLE OF CONSUMERS’ CULTURAL IDENTITY pp. 7-21

Canan Eryigit and Serife KAZANCI Sunaoglu

ACADEMIC LEADERSHIP AND SOCIAL CAPITAL IN UNIVERSITIES THROUGH SOCIAL ENTREPRENEURSHIP pp. 22-33

Denisa Gilmeanu and Oana Gauca

HEDONIC VALUE AS MEDIATING AFFECTS ON STORE ATMOSPHERE AND REFERENCES GROUPS ON IMPULSE BUYING AT DEPARTMENT STORES pp. 34-47

Rochmulyani, Widji Astuti and Junianto Tjahyo Sudarsono

FACTORS AFFECTING PERCEPTIONS OF MANAGERS / OWNERS OF SMALL AND MEDIUM SIZED BUSINESSES FROM INVESTMENT RISKS IN E-BUSINESS pp. 48-58

Karimi ALAVIJEH Mohammad Reza and Mohammad Akbari

RETURN, VOLATILITY AND FUND FLOWS LINKAGES: MALAYSIAN EVIDENCE pp. 59-69

Yue Meinn Goh and Ros Zam Zam Sapian

THE RULE OF LAW AND SUSTAINABLE ECONOMIC DEVELOPMENT IN THE ASEAN REGION: MALAYSIA, SINGAPORE, AND THAILAND pp. 70-84

Muhd Fairuz MD Salleh and Anis Shuhaiza MD Salleh

Volume XV, issue 1, 2017

THE COMOR PROJECT – A MULTI-CRITERIA RESEARCH OF ORGANIZATIONAL CULTURE IN ROMANIA pp. 7-22

Constantin Rosca, Nicolae Istudor and Nicolae Sichigea

EMPIRICAL RESEARCH ON THE CHARACTERISTICS OF CLUSTERS IN ROMANIA AND THE IMPACT ON THE ENTREPRENEURIAL ENVIRONMENT pp. 23-39

Tudor Nistorescu and Daniela Fundeanu

FEMALE SHOPPERS’ OUTLOOK OF FIRMS’ FAIRNESS IN MARKETING COMMUNICATIONS AND DISTRIBUTION CHANNELS pp. 40-60

Pranav Kumar and Sany Sanuri Mohd. Mokhtar

SUSTAINABLE YACHT TOURISM PRACTICES pp. 61-76

Figen Sevinç and Tülay Güzel

THE INFLUENCE OF LINE EXTENSION STRATEGIES BY PREMIUM BRANDS ON BRAND EQUITY: CULTURAL DIFFERENCES BETWEEN GERMANY AND THAILAND pp. 77-105

Florian Lukas Seizer

EVALUATION OF THEORETICAL PARADIGMS OF INTERFIRM RELATIONSHIP FORMATION pp. 106-114

Mohammed BELAL Uddin

CREDIBILITY OF WEBSITES THROUGH FACETS AND DIMENSIONS pp. 115-123

Oana Tugulea and Claudia STOIAN (bobalca)

IN THE MAZE OF E-COMMERCE. ONLINE TRADE DEFINING VARIABLES IN ROMANIA pp. 124-138

Erika Kulcsár and Sándor Téglás

ANALYSIS OF EARNINGS TRENDS IN THE EDUCATION SECTOR IN ROMANIA pp. 139-150

Monica Logofatu and Cristian Stefanescu

THE MANAGEMENT TOOLS USED IN THE DECISION-MAKING PROCESS pp. 151-162

Daniela Popescu and Sorina Gîrboveanu

Volume XIV, issue 2, 2016

AN EXAMINATION AND CRITIQUE OF THE OUTSOURCING CONCEPT AND PRAXIS pp. 151-163

Olamitunji Dakare and Kenneth Ikenwa

POTENTIAL ASSOCIATION OF PRIVATE UNIVERSITY BRANDING EFFOTS WITH PERCEPTIONS AND ATTITUDES OF PROSPECTIVE STUDENTS: A STUDY IN SRI LANKA pp. 164-179

Preethi Perera, Nalin Abeysekera and Dinesh Samarasinghe

ALIGNING THE BRAND IDENTITY AND BRAND IMAGE AFTER REBRANDING pp. 180-187

Catalin Mihail Barbu

THE CONSEQUENCES OF STRATEGIC ORIENTATION OF THE FIRM ON BUSINESS PERFORMANCE pp. 188-200

Luminita Stefania Bodea and Cristian Dutu

EFFECT OF SOCIAL MEDIA MARKETING ON BRAND EQUITY OF ONLINE COMPANIES pp. 201-216

Satheeka Kavisekera and Nalin Abeysekera

INFLUENCE FACTORS FOR LEASING MARKET CONTRACTS pp. 217-224

Oana Barbulescu and Ioan Constantin Enache

THE CORRELATION BETWEEN STRATEGIC PLANNING AND ECONOMIC MOROCCAN SME’s PERFORMANCE pp. 225-242

Hassan Abbar and Salma Echcharqy

THE IMPACT OF IFRS NORMS ON INTERNAL GOVERNANCE MECHANISMS WITH REGARD TO SOCIO-ECONOMIC CONTEXT pp. 243-263

Soumaya Hergli

PREDICTING OF THE DEVELOPMENT OF THE ENTERPRISE BY USING NEURAL NETWORK TOOLS pp. 264-274

Nataliia Parkhomenko

STUDY REGARDING MANAGEMENT OF LEARNING AND TEACHING PROCESS pp. 275-282

Silvia Puiu

LEADERSHIP STYLES IN SMES: AN EXPLORATORY STUDY IN ROMANIA pp. 283-298

Radu Ogarca, Liviu Craciun and Laurentiu Mihai

EFFECT OF SALES PROMOTION SCHEMES ON PURCHASE QUANTITY: A STUDY OF MALAYSIAN CONSUMERS pp. 299-320

Hawa Jallow and Omkar Dastane

SERVICE QUALITY MEASUREMENT AND DEMAND FOR INSURANCE: AN EMPIRICAL STUDY FROM NIGERIAN INSURANCE INDUSTRY pp. 321-335

OlufemiAdebowale Abass and Oyetayo Yeside Abiodun

STUDY ON LABOR CHARACTERISTICS IN NETWORK ECONOMY pp. 336-348

Georgeta Soava and Mircea Raduteanu

THE USE OF ACCOUNTING INFORMATION IN DECISION MAKING: THE CASE OF ROMANIA pp. 349-360

Maria Cristina Bosoteanu

INDIVIDUALISM VERSUS COLLECTIVISM IN ECONOMIC ORGANIZATIONS FROM SOUTH-WEST OLTENIA REGION pp. 361-374

Mirela Sirbu, Doina Rosca and Carmen Puiu

Volume XIV, issue 1, 2016

BUCHAREST AS A CITY BRAND: HOW TO ATTRACT RUSSIAN TOURISTS pp. 7-24

Marina Ochkovskaya

EFFECT OF JOB SATISFACTION ON ORGANIZATIONAL COMMITMENT pp. 25-40

Azman Ismail and Mohd Ridwan ABD Razak

CAN MONEY BUY CONVENIENCE: A STUDY ON INCOME AS A MOTIVATOR OF ONLINE SHOPPING? pp. 41-56

Pallabi Mishra

COMPLEMENTARITY BETWEEN THE FUNCTIONS AND INSTRUMENTS OF INTERNAL MARKETING AND HUMAN RESOURCE MANAGEMENT pp. 57-78

Roxana Cioclov, Remus Ionut Naghi and Monica Boldea

INFLUENCE FACTORS FOR STORE FORMAT CHOICE IN THE APPAREL AND FOOTWEAR MARKET pp. 79-90

Ioana Nicoleta Abrudan

INVESTIGATING THE RELATIONSHIP BETWEEN ORGANIZATIONAL COMMUNICATION AND ORGANIZATIONAL CULTURE pp. 91-100

Sabina Madalina Somacescu, Catalin Mihail Barbu and Tudor Nistorescu

LEADERSHIP COMMUNICATION- AN EFFICIENT WAY TO MOTIVATE HUMAN CAPITAL pp. 101-117

Nicoleta Valentina Florea and Raluca GÎLMEANU (manea)

SYSTEMIC APPROACH OF THE CONSUMER BEHAVIOR pp. 118-125

Adrian Nicolae Cazacu

THE CORRELATION BETWEEN THE HUMAN RESOURCES MANAGEMENT PRACTICES AND THE COMPANY’S PERFORMANCE: CASE OFTHE « SOURCE MARRAKECH » COMPANY pp. 126-144

Amal Laalou and Lamia EL Guermai