STRATEGIC ENTREPRENEURSHIP AND COMPETITIVE ADVANTAGE IN NIGERIA BANKING INDUSTRY

Olufemi Ogunkoya
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Olufemi Ogunkoya: Olabisi Onabanjo University, Ago-Iwoye, Nigeria

Management and Marketing Journal, 2018, vol. XVI, issue 1, 107-121

Abstract: The study examines the effect of strategic entrepreneurship and competitive advantage: a study of Nigeria Banking Industry. The study objectively investigates the association between strategic entrepreneurship and competitive advantage in Nigeria. The study employed a survey research design. Analysis was based on primary data generated through a well structured strategic entrepreneurship and competitive advantage scale and was administered to one hundred and twenty-nine respondents. Responses to research statements were scaled and converted to quantitative data via code manual developed for the study to enable segmentation of the data responses into dependent and independent variables based on strategic entrepreneurship and associated competitive advantage variables. Regression models were specified, estimated and evaluated. The result showed that strategic entrepreneurship has significant positive individual and combined effect on competitive advantage. The study concluded that strategic entrepreneurship is a very important tool for improving competitive advantage by being creative and offering what the competitors are not willing and able to offer. And therefore, recommended that the more researches are carried out on how to best satisfy the customer the more they get customer loyalty which brings growth to the industry and adds to the goodwill of the firm.

Keywords: strategic entrepreneurship; innovation; competitive advantage; creativity; resource based view (search for similar items in EconPapers)
JEL-codes: M10 M20 (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:xvi:y:2018:i:1:p:107-121

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