AHP BASED STARTUP BUSINESS SELECTION OF B2C TYPE E-BUSINESS. A CASE STUDY

Limon Saha, Rokibul Islam, Md. Rakibul Islam and Md. Zahid Hasan
Additional contact information
Limon Saha: Rajshahi University of Engineering & Technology
Rokibul Islam: Rajshahi University of Engineering & Technology
Md. Rakibul Islam: Rajshahi University of Engineering & Technology
Md. Zahid Hasan: Rajshahi University of Engineering & Technology

Management and Marketing Journal, 2018, vol. XVI, issue 2, 167-179

Abstract: B2C, or business-to-consumer, is the type of commerce transaction in which businesses sell products or services to consumers. Small businesses are the most suitable for part-time or entrepreneurial experiences. E-Business has become very popular in this era of high-speed internet & fast-growing demands of the customers. It can be run at a very low cost & manpower. There are so many risks in a startup e-commerce business which can be minimized by proper selection or decision makings. Proper planning can ensure preventive maintenance of the business & enables the entrepreneur to do the right thing the first time. The analytic hierarchy process (AHP) is a structured technique for organizing and analyzing complex decisions, based on mathematics and psychology. It is one of the world-wide popular methods of decision making. This research is based on business selection by applying AHP. The E-Business decision was taken based on a deep analysis using AHP.

Keywords: AHP; MCDM; E-Business; OCW; Decision Making; Sensitivity Analysis (search for similar items in EconPapers)
JEL-codes: M10 M20 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://mnmk.ro/documents/2018_02/P167.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:xvi:y:2018:i:2:p:167-179

Access Statistics for this article

Management and Marketing Journal is currently edited by Tudor Nistorescu

More articles in Management and Marketing Journal from University of Craiova, Faculty of Economics and Business Administration Contact information at EDIRC.
Bibliographic data for series maintained by Catalin Barbu ().