CREDIBILITY OF WEBSITES THROUGH FACETS AND DIMENSIONS

Oana Tugulea and Claudia STOIAN (bobalca)
Additional contact information
Oana Tugulea: University Alexandru-Ioan Cuza of Iasi, Romania
Claudia STOIAN (bobalca): University Alexandru-Ioan Cuza of Iasi, Romania

Management and Marketing Journal, 2017, vol. XV, issue 1, 115-123

Abstract: This study aims to investigate important aspects to concern on when building a commercial presentation website, in order to increase the credibility of the certain categories of a presentation website. Factor analysis was used in order to identify the dimensions of each category. The categories and resulted dimensions discussed were: “image” – with the following dimensions: Projected image, Specialist, Advert and Coherence, “relationship” – with the following dimensions: Bi-directional communication and Contact information, “product presentation” – with the following dimensions: In-depth description and Variety and “site functionality” – with the following dimensions: Usefulness, Official relationship, Complete communication, Exterior communication, Information format and References.

Keywords: Internet; credibility; website; factor analysis (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://mnmk.ro/documents/2017_01/7-11-1-17.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:xv:y:2017:i:1:p:115-123

Access Statistics for this article

Management and Marketing Journal is currently edited by Tudor Nistorescu

More articles in Management and Marketing Journal from University of Craiova, Faculty of Economics and Business Administration Contact information at EDIRC.
Bibliographic data for series maintained by Catalin Barbu ().