HEDONIC VALUE AS MEDIATING AFFECTS ON STORE ATMOSPHERE AND REFERENCES GROUPS ON IMPULSE BUYING AT DEPARTMENT STORES

Rochmulyani, Widji Astuti and Junianto Tjahyo Sudarsono
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Rochmulyani: University of Surakarta
Widji Astuti: University of Merdeka Malang
Junianto Tjahyo Sudarsono: University of Merdeka Malang

Management and Marketing Journal, 2017, vol. XV, issue 2, 34-47

Abstract: This research aims to the hedonic value as mediating influences of store atmosphere and the reference group to impulse buying. Respondents are visitors who are making impulse buying at local department stores that have branches in various provinces in Indonesia, approximately 150 respondents were involved. Data were analyzed using Structural Equation Model (SEM). The results showed that the hedonic value mediates the store atmosphere and the reference group against impulse buying.

Keywords: store atmosphere; reference groups; hedonic value; impulse buying (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:xv:y:2017:i:2:p:34-47

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