A MUSEUM MANAGEMENT ISSUE: THE IMPLICATIONS OF BECOMING MORE CONSUMER ORIENTED BY FOLLOWING THE TRENDS

Tünde Szabó and Mónika Fosztó
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Tünde Szabó: „Babes-Bolyai” University of Cluj-Napoca, Romania
Mónika Fosztó: „Babes-Bolyai” University of Cluj-Napoca, Romania

Management and Marketing Journal, 2020, vol. XVIII, issue 1, 40-56

Abstract: Studies highlight the fact that museums are studied either from the point of view of preserving the exhibits or as units which boost tourist flow. Today's museum managers have to choose the exhibits and decide what they express on the one hand, on the other hand they have to cater to the visitors’ expectations as well. It is a general belief that it is worth keeping up with the trends if an institution does not want to isolate itself from the society. In this case the main problem might be that the emphasis is put on entertainment, and due to this fact museums can lose their integrity, their original mission, which is to collect, preserve and study the artifacts. Since lately the role of the museums has changed, this has become a question that needs to be answered, so the main aim of our study is to analyze to what extent can the balance between these different pivots be kept. Whether to cater to the consumers’ needs with catching up to the latest trends or to keep the original mission of the museums is the question on the one hand, on the other hand to what extent does closing up to the trends affect the number of visitors.

Keywords: museum management; visitor orientation; consumer satisfaction (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2020
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