FACTORS AFFECTING PERCEPTIONS OF MANAGERS / OWNERS OF SMALL AND MEDIUM SIZED BUSINESSES FROM INVESTMENT RISKS IN E-BUSINESS

Karimi ALAVIJEH Mohammad Reza and Mohammad Akbari
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Karimi ALAVIJEH Mohammad Reza: Allameh Tabataba'i University, Tehran, Iran
Mohammad Akbari: Allameh Tabataba'i University, Tehran, Iran

Management and Marketing Journal, 2017, vol. XV, issue 2, 48-58

Abstract: This research aims to the hedonic value as mediating influences of store atmosphere and the reference group to impulse buying. Respondents are visitors who are making impulse buSmall and medium sized enterprises are considered as the most influential sectors of the countries’ economy that are currently moving towards e-business and facing with some risks in this regard. According to the risk perceptions of managers / owners, each enterprise decides to invest in e-business. This research aims to investigate factors affecting perceptions of managers / owners of SMEs in regard with these risks. To collect field data, a questionnaire with 26 questions was developed according to Grant et al. The study population included small and medium sized enterprises in Tehran which their staffs are less than 100. The sample size was achieved 330 using stratified method. After evaluating validity and normality of data distribution, Kruskal-Wallis test was applied using SPSS to investigate research hypotheses. The research results indicated that perceptions of managers / owners of these risks are different in regard with three variables of this study.

Keywords: Small and Medium Sized Enterprises; e-Business; Risk; Risk Perception (search for similar items in EconPapers)
JEL-codes: M10 M20 (search for similar items in EconPapers)
Date: 2017
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