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Management and Marketing Journal

2004 - 2024

Current editor(s): Tudor Nistorescu

From University of Craiova, Faculty of Economics and Business Administration
Contact information at EDIRC.

Bibliographic data for series maintained by Catalin Barbu ().

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Volume VIII, issue S1, 2010

MANAGING THE VISITOR EXPERIENCE ON ROMANIAN RELIGIOUS SITES: MONASTERIES ABBOTS’ PERCEPTIONS pp. S5-S16 Downloads
Alexandra-Maria Tîrca, Gabriela Cecilia Stanciulescu, Alexandru Chis and Mihai Florin Bacila
ENVIRONMENTAL BENCHMARKING FOR LOCAL AUTHORITIES pp. S17-S30 Downloads
Marinela Gheres and Alexandra Gogozan
BRANDING IN SMALL BUSINESS pp. S31-S38 Downloads
Catalin Mihail Barbu, Radu Florin Ogarca and Mihai Razvan Constantin Barbu
URBAN MARKETING AND ITS IMPACT OVER THE COMPETITION BETWEEN CITIES pp. S39-S42 Downloads
Lidia Elena Alexa
JOB SATISFACTION AND EMPLOYEES’ WORK PERFORMANCE: A CASE STUDY OF PEOPLE’S BANK IN JAFFNA PENINSULA, SRI LANKA pp. S43-S47 Downloads
Balasundaram Nimalathasan and Valeriu Brabete
THE IMPLICATIONS OF THE IMPROVEMENT OF MARKETING ACTIVITY ON THE PERFORMANCE OF CENTRAL UNIVERSITY LIBRARY IN BUCHAREST pp. S48-S67 Downloads
Ruxandra Popescu and Razvan-Andrei Corbos
ITC SOLUTIONS TO ACHIEVE PERFORMANCE AND EFFICIENCY OF HEALTH SERVICES:ONLINE VIRTUAL CLINIC pp. S68-S80 Downloads
Adina Balan
SCALES FOR MEASURING PERCEIVED RISK IN E-COMMERCE - TESTING INFLUENCES ON RELIABILITY pp. S81-S92 Downloads
Patricea Elena Bertea
A PROFILE OF THE EMPLOYEES OF “SUCCESS” WITHIN THE DISTRIBUTION FIRMS – AN EXPLORATORY STUDY pp. S93-S107 Downloads
Claudia – Mihalea Nicolau
THE BORDER BETWEEN BUSINESS INTELLIGENCE AND PSYCHOLOGY- SEGMENTATION BASED ON CUSTOMER BEHAVIOR pp. S109-S114 Downloads
Codrin Popa and Iulia Bertea
EVOLUTION OF THE MAIN RETAILERS ON THE ROMANIAN MARKET pp. S115-S122 Downloads
Silvia Puiu
SOURCES OF CONFLICTS WITHIN ORGANIZATIONS AND METHODS OF CONFLICT RESOLUTION pp. S123-S132 Downloads
Iuliana Talmaciu and Mihaela Maracine
MASTER OF THE SHIP, MANAGER AND INSTRUCTOR pp. S133-S155 Downloads
Florin Iordanoaia
THE BANKRUPT RISK IN FEED DISTRIBUTION BRANCH IN DOLJ DISTRICT – FDR MODEL pp. S156-S169 Downloads
Ovidiu Caprariu

Volume VIII, issue 2, 2010

STRATEGIC APPROACHES WITH EFFECTS ON COMPETITIVENESS AND PROFITABILITY OF TEXTILE MARKET IN IRAQ pp. 165-179 Downloads
Thamir Hadi Abod Al-Genabi, Tudor Nistorescu and Sorina Gîrboveanu
POLYSEMY OF ORGANIZATIONS AND ORGANIZATION OF POLYSEMY: A FRENCH APPROACH pp. 180-191 Downloads
Miguel Delattre and Rodolphe Ocler
DETERMINANTS OF CONSUMER PREFERENCES IN ADDIS ABABA RESTAURANTS pp. 192-210 Downloads
Dejene Mamo Bekana
RESPONSIBILITIES IN MANAGEMENT OF TOURIST DESTINATIONS pp. 211-220 Downloads
Mirela Mazilu and Catalina Sitnikov
A CONCEPTUAL PERSPECTIVE REGARDING PRODUCT LIABILITY pp. 221-228 Downloads
Daniela Popescu and Adriana Scriosteanu
CONSUMER DECISION-MAKING STYLES AND YOUNG-ADULT CONSUMERS: AN INDIAN EXPLORATION pp. 229-246 Downloads
Anubhav Anand Mishra
COMPARATIVE ASPECTS REGARDING CONSUMPTION AND CONSUMERS IN EUROPEAN COUNTRIES pp. 247-257 Downloads
Cristina Leovaridis
A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IN CONSUMER MARKETS: GRANDIOSITY/ REALITY? pp. 258-272 Downloads
Ashish Gupta
THE ROLE OF TOURISM MARKETING IN THE STRATEGIC DEVELOPMENT OF THE TOWN OF ROVANIEMI pp. 273-286 Downloads
Ruxandra Popescu and Razvan-Andrei Corbos
PARTICULARITIES OF QUALITY EVALUATION IN A SOFTWARE COMPANY pp. 287-294 Downloads
Catalin Afrasinei
THE RELATION OF HIGH-PERFORMANCE WORK SYSTEMS WITH EMPLOYEE INVOLVEMENT pp. 295-307 Downloads
Bilal Afsar
FACTORS INFLUENCING THE EVOLUTION OF YOUTH TRAVEL pp. 308-316 Downloads
Claudia Moisa
IS THERE ANY DIFFERENCE BETWEEN THE ATTITUDE OF ROMANIAN TOURISTS AS COMPARED TO THE FOREIGN ONES? pp. 317-322 Downloads
Erika Kulcsár
THE FORMS OF UNCONVENTIONAL ADVERTISING – A THEORETICAL APPROACH pp. 323-333 Downloads
Maria Alina Jurca
A MANAGERIAL APPROACH OF CUSTOMER SATISFACTION DRIVERS IN THE CLOTHING INDUSTRY pp. 334-342 Downloads
Sunhilde Cuc
REASONING DISPARITIES BETWEEN HK AND US MANAGERS pp. 343-351 Downloads
Isola Oluwabusuyi
LINKING MARKETING AND HUMAN RESOURCES RECRUITMENT TO OBTAIN ORGANIZATIONAL EFFICIENCY pp. 352-364 Downloads
Nicoleta Valentina Florea
CELEBRITY ENDORSEMENT IN ADVERTISING pp. 365-372 Downloads
Vlad Rosca
EXPLANATORY METHODS OF MARKETING DATA ANALYSIS – THEORETICAL AND METHODOLOGICAL CONSIDERATIONS pp. 373-384 Downloads
Manuela Rozalia Gabor
INDIVIDUAL CAREER IN THE CURRENT ECONOMIC CRISIS pp. 385-390 Downloads
Florin Alexandru Luca and Corina Ana-Maria Ioan
CORPORATE GOVERNANCE REGULATION IN EMERGING COUNTRIES. CASE OF ROMANIA pp. 391-398 Downloads
Claudiu George Bocean
COMPETITIVENESS AND MONETARY MANAGEMENT IN ROMANIA – A CRISIS OVERVIEW pp. 399-403 Downloads
Anca Tanasie and Laurentiu Constantin Dragomir
INFLATION AND COMPETITIVENESS, A VAR MODELLING APPROACH pp. 404-410 Downloads
Cosmin Fratostiteanu
THE ROLE OF THE AESTHETICS IN THE MAKING OF A BRAND pp. 411-416 Downloads
Meda Roxana Olahut and Raluca Comiati

Volume VIII, issue 1, 2010

PROXIMITY MANAGEMENT IN CRISIS CONDITIONS pp. 5-14 Downloads
Dumitru Constantinescu, Corina Ana Borcosi and Ion Dorin Bumbeneci
THE ROLE OF DATABASE MARKETING IN THE OPERATIONALIZATION OF THE SERVICES RELATIONSHIP MARKETING pp. 15-24 Downloads
Luigi Dumitrescu and Mircea Fuciu
IMPACT OF ECONOMIC AND FINANCIAL CRISIS IN THE CONSTRUCTION INDUSTRY pp. 25-36 Downloads
Tudor Nistorescu and Cristina Ploscaru
THE IMPACT OF ENDORSERS’ CHARACTERISTICS ON CONSUMERS’ REACTION TO THE ADS pp. 37-48 Downloads
Raluca Comiati and Ioan Plaias
THE INTERNATIONALIZATION OF BUSINESS AS AN OPTION IN THE MARKETING STRATEGY OF THE ENTREPRENEUR pp. 49-56 Downloads
Eugen Burdus and Cristina Alpopi
SUSTAINABLE DEVELOPMENT OF HIGHLY TOURISTIC REGION OF ISTRIA pp. 57-64 Downloads
Jasmina Grzinic
THE RELATIONSHIP BETWEEN FINANCIAL CRISIS, CORRUPTION, AND CORPORATE SOCIAL RESPONSIBILITY IN ROMANIA pp. 65-72 Downloads
Adriana SCHIOPOIU Burlea, Carmen Radu, Liviu Craciun, Costel Ionascu, Marius Mitrache and Radu Lolescu
DETERMINANTS OF CUSTOMER LOYALTY AND PROPOSING A CUSTOMER LOYALTY MODEL FOR THE BANKING SECTOR OF PAKISTAN pp. 73-90 Downloads
Afsar Bilal
EFFECT OF MARKET ORIENTATION ON SMALL BUSINESS PERORMANCE IN SMALL TOWN IN MALAYSIA: AN EMPRICAL STUDY ON MALAYSIAN SMALL FIRMS pp. 91-104 Downloads
Muhammad Masroor Alam
NEW PATTERNS IN SCHEDULING WORKING TIME pp. 105-114 Downloads
Claudiu George Bocean and Catalina Soriana Sitnikov
THE TRAINING OF INTERNATIONAL MANAGERS – SUCCESS FACTOR IN INTERNATIONAL BUSINESS pp. 115-120 Downloads
Ion Botescu
HELSINKI CORRIDORS – WAYS OF EUROPEAN EXPANSION AND DEVELOPMENT pp. 121-136 Downloads
Ion Stancu, Sanda Treanta and Laurentiu-Ionut Dumitru
A COMPARATIVE STUDY OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND MARKET SHARE AMONG DURABLE AND NON-DURABLE PRODUCTS pp. 137-145 Downloads
Ovidiu Moisescu and Andrej Bertoncelj
DISCRIMINANT ANALYSIS IN MARKETING RESEARCH pp. 146-152 Downloads
Erika Kulcsár
INFORMATION DOCUMENTS – PRIMORDIAL INSTRUMENTS IN TOURIST COMMUNICATION pp. 153-160 Downloads
Maria Carmen Iordache, Ionela Rizea and Denisa Parpandel
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