Management and Marketing Journal
2004 - 2024
Current editor(s): Tudor Nistorescu
From University of Craiova, Faculty of Economics and Business Administration
Contact information at EDIRC.
Bibliographic data for series maintained by Catalin Barbu ().
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Volume VIII, issue S1, 2010
- MANAGING THE VISITOR EXPERIENCE ON ROMANIAN RELIGIOUS SITES: MONASTERIES ABBOTS’ PERCEPTIONS pp. S5-S16

- Alexandra-Maria Tîrca, Gabriela Cecilia Stanciulescu, Alexandru Chis and Mihai Florin Bacila
- ENVIRONMENTAL BENCHMARKING FOR LOCAL AUTHORITIES pp. S17-S30

- Marinela Gheres and Alexandra Gogozan
- BRANDING IN SMALL BUSINESS pp. S31-S38

- Catalin Mihail Barbu, Radu Florin Ogarca and Mihai Razvan Constantin Barbu
- URBAN MARKETING AND ITS IMPACT OVER THE COMPETITION BETWEEN CITIES pp. S39-S42

- Lidia Elena Alexa
- JOB SATISFACTION AND EMPLOYEES’ WORK PERFORMANCE: A CASE STUDY OF PEOPLE’S BANK IN JAFFNA PENINSULA, SRI LANKA pp. S43-S47

- Balasundaram Nimalathasan and Valeriu Brabete
- THE IMPLICATIONS OF THE IMPROVEMENT OF MARKETING ACTIVITY ON THE PERFORMANCE OF CENTRAL UNIVERSITY LIBRARY IN BUCHAREST pp. S48-S67

- Ruxandra Popescu and Razvan-Andrei Corbos
- ITC SOLUTIONS TO ACHIEVE PERFORMANCE AND EFFICIENCY OF HEALTH SERVICES:ONLINE VIRTUAL CLINIC pp. S68-S80

- Adina Balan
- SCALES FOR MEASURING PERCEIVED RISK IN E-COMMERCE - TESTING INFLUENCES ON RELIABILITY pp. S81-S92

- Patricea Elena Bertea
- A PROFILE OF THE EMPLOYEES OF “SUCCESS” WITHIN THE DISTRIBUTION FIRMS – AN EXPLORATORY STUDY pp. S93-S107

- Claudia – Mihalea Nicolau
- THE BORDER BETWEEN BUSINESS INTELLIGENCE AND PSYCHOLOGY- SEGMENTATION BASED ON CUSTOMER BEHAVIOR pp. S109-S114

- Codrin Popa and Iulia Bertea
- EVOLUTION OF THE MAIN RETAILERS ON THE ROMANIAN MARKET pp. S115-S122

- Silvia Puiu
- SOURCES OF CONFLICTS WITHIN ORGANIZATIONS AND METHODS OF CONFLICT RESOLUTION pp. S123-S132

- Iuliana Talmaciu and Mihaela Maracine
- MASTER OF THE SHIP, MANAGER AND INSTRUCTOR pp. S133-S155

- Florin Iordanoaia
- THE BANKRUPT RISK IN FEED DISTRIBUTION BRANCH IN DOLJ DISTRICT – FDR MODEL pp. S156-S169

- Ovidiu Caprariu
Volume VIII, issue 2, 2010
- STRATEGIC APPROACHES WITH EFFECTS ON COMPETITIVENESS AND PROFITABILITY OF TEXTILE MARKET IN IRAQ pp. 165-179

- Thamir Hadi Abod Al-Genabi, Tudor Nistorescu and Sorina Gîrboveanu
- POLYSEMY OF ORGANIZATIONS AND ORGANIZATION OF POLYSEMY: A FRENCH APPROACH pp. 180-191

- Miguel Delattre and Rodolphe Ocler
- DETERMINANTS OF CONSUMER PREFERENCES IN ADDIS ABABA RESTAURANTS pp. 192-210

- Dejene Mamo Bekana
- RESPONSIBILITIES IN MANAGEMENT OF TOURIST DESTINATIONS pp. 211-220

- Mirela Mazilu and Catalina Sitnikov
- A CONCEPTUAL PERSPECTIVE REGARDING PRODUCT LIABILITY pp. 221-228

- Daniela Popescu and Adriana Scriosteanu
- CONSUMER DECISION-MAKING STYLES AND YOUNG-ADULT CONSUMERS: AN INDIAN EXPLORATION pp. 229-246

- Anubhav Anand Mishra
- COMPARATIVE ASPECTS REGARDING CONSUMPTION AND CONSUMERS IN EUROPEAN COUNTRIES pp. 247-257

- Cristina Leovaridis
- A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IN CONSUMER MARKETS: GRANDIOSITY/ REALITY? pp. 258-272

- Ashish Gupta
- THE ROLE OF TOURISM MARKETING IN THE STRATEGIC DEVELOPMENT OF THE TOWN OF ROVANIEMI pp. 273-286

- Ruxandra Popescu and Razvan-Andrei Corbos
- PARTICULARITIES OF QUALITY EVALUATION IN A SOFTWARE COMPANY pp. 287-294

- Catalin Afrasinei
- THE RELATION OF HIGH-PERFORMANCE WORK SYSTEMS WITH EMPLOYEE INVOLVEMENT pp. 295-307

- Bilal Afsar
- FACTORS INFLUENCING THE EVOLUTION OF YOUTH TRAVEL pp. 308-316

- Claudia Moisa
- IS THERE ANY DIFFERENCE BETWEEN THE ATTITUDE OF ROMANIAN TOURISTS AS COMPARED TO THE FOREIGN ONES? pp. 317-322

- Erika Kulcsár
- THE FORMS OF UNCONVENTIONAL ADVERTISING – A THEORETICAL APPROACH pp. 323-333

- Maria Alina Jurca
- A MANAGERIAL APPROACH OF CUSTOMER SATISFACTION DRIVERS IN THE CLOTHING INDUSTRY pp. 334-342

- Sunhilde Cuc
- REASONING DISPARITIES BETWEEN HK AND US MANAGERS pp. 343-351

- Isola Oluwabusuyi
- LINKING MARKETING AND HUMAN RESOURCES RECRUITMENT TO OBTAIN ORGANIZATIONAL EFFICIENCY pp. 352-364

- Nicoleta Valentina Florea
- CELEBRITY ENDORSEMENT IN ADVERTISING pp. 365-372

- Vlad Rosca
- EXPLANATORY METHODS OF MARKETING DATA ANALYSIS – THEORETICAL AND METHODOLOGICAL CONSIDERATIONS pp. 373-384

- Manuela Rozalia Gabor
- INDIVIDUAL CAREER IN THE CURRENT ECONOMIC CRISIS pp. 385-390

- Florin Alexandru Luca and Corina Ana-Maria Ioan
- CORPORATE GOVERNANCE REGULATION IN EMERGING COUNTRIES. CASE OF ROMANIA pp. 391-398

- Claudiu George Bocean
- COMPETITIVENESS AND MONETARY MANAGEMENT IN ROMANIA – A CRISIS OVERVIEW pp. 399-403

- Anca Tanasie and Laurentiu Constantin Dragomir
- INFLATION AND COMPETITIVENESS, A VAR MODELLING APPROACH pp. 404-410

- Cosmin Fratostiteanu
- THE ROLE OF THE AESTHETICS IN THE MAKING OF A BRAND pp. 411-416

- Meda Roxana Olahut and Raluca Comiati
Volume VIII, issue 1, 2010
- PROXIMITY MANAGEMENT IN CRISIS CONDITIONS pp. 5-14

- Dumitru Constantinescu, Corina Ana Borcosi and Ion Dorin Bumbeneci
- THE ROLE OF DATABASE MARKETING IN THE OPERATIONALIZATION OF THE SERVICES RELATIONSHIP MARKETING pp. 15-24

- Luigi Dumitrescu and Mircea Fuciu
- IMPACT OF ECONOMIC AND FINANCIAL CRISIS IN THE CONSTRUCTION INDUSTRY pp. 25-36

- Tudor Nistorescu and Cristina Ploscaru
- THE IMPACT OF ENDORSERS’ CHARACTERISTICS ON CONSUMERS’ REACTION TO THE ADS pp. 37-48

- Raluca Comiati and Ioan Plaias
- THE INTERNATIONALIZATION OF BUSINESS AS AN OPTION IN THE MARKETING STRATEGY OF THE ENTREPRENEUR pp. 49-56

- Eugen Burdus and Cristina Alpopi
- SUSTAINABLE DEVELOPMENT OF HIGHLY TOURISTIC REGION OF ISTRIA pp. 57-64

- Jasmina Grzinic
- THE RELATIONSHIP BETWEEN FINANCIAL CRISIS, CORRUPTION, AND CORPORATE SOCIAL RESPONSIBILITY IN ROMANIA pp. 65-72

- Adriana SCHIOPOIU Burlea, Carmen Radu, Liviu Craciun, Costel Ionascu, Marius Mitrache and Radu Lolescu
- DETERMINANTS OF CUSTOMER LOYALTY AND PROPOSING A CUSTOMER LOYALTY MODEL FOR THE BANKING SECTOR OF PAKISTAN pp. 73-90

- Afsar Bilal
- EFFECT OF MARKET ORIENTATION ON SMALL BUSINESS PERORMANCE IN SMALL TOWN IN MALAYSIA: AN EMPRICAL STUDY ON MALAYSIAN SMALL FIRMS pp. 91-104

- Muhammad Masroor Alam
- NEW PATTERNS IN SCHEDULING WORKING TIME pp. 105-114

- Claudiu George Bocean and Catalina Soriana Sitnikov
- THE TRAINING OF INTERNATIONAL MANAGERS – SUCCESS FACTOR IN INTERNATIONAL BUSINESS pp. 115-120

- Ion Botescu
- HELSINKI CORRIDORS – WAYS OF EUROPEAN EXPANSION AND DEVELOPMENT pp. 121-136

- Ion Stancu, Sanda Treanta and Laurentiu-Ionut Dumitru
- A COMPARATIVE STUDY OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND MARKET SHARE AMONG DURABLE AND NON-DURABLE PRODUCTS pp. 137-145

- Ovidiu Moisescu and Andrej Bertoncelj
- DISCRIMINANT ANALYSIS IN MARKETING RESEARCH pp. 146-152

- Erika Kulcsár
- INFORMATION DOCUMENTS – PRIMORDIAL INSTRUMENTS IN TOURIST COMMUNICATION pp. 153-160

- Maria Carmen Iordache, Ionela Rizea and Denisa Parpandel