Management and Marketing Journal

2004 - 2025

Current editor(s): Tudor Nistorescu

From University of Craiova, Faculty of Economics and Business Administration
Contact information at EDIRC.
Bibliographic data for series maintained by Catalin Barbu ().

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Volume IX, issue 2, 2011

CORPORATE MANAGEMENT IN FEW MULTINATIONAL COMPANIES REPRESENTED IN ROMANIA pp. 171-182

Armenia Androniceanu

CONSIDERATIONS REGARDING BEHAVIOR AND STRATEGIC ORIENTATIONS OF ROMANIAN RETAILERS DURING THE ECONOMIC CRISIS pp. 183-194

Tudor Nistorescu and Silvia Puiu

MARKETING MIX STRATEGIES OF SMALL MANUFACTURERS OF INDIA: PUNJAB EXPERIENCE pp. 195-216

Raj Kumar Gautam and Raghbir Singh

METHODS FOR TESTING DISCRIMINANT VALIDITY pp. 217-224

Adriana Zait and Patricea Elena Bertea

A REPRISE OF SUPPLY CHAIN MANAGEMENT IN CONSANGUINITY TO THE INDUSTRY OF TEXTILE pp. 225-236

Amer Rajput and Abdul Hamid ABU Bakar

BASES COMPONENTS OF PARETO EFFICIENCY pp. 237-242

Daniela Popescu, Adriana Scriosteanu and Ludmila RAILEAN (paunescu)

E-BANKING: A CASE STUDY OF ASKARI COMMERCIAL BANK PAKISTAN pp. 243-254

Muhammad Shakil Ahmad, Shahid Rashid, Muhammad Tahir Masood and Ehtesham UL Mujeeb

DETERMINING CONSUMERS’ PROPENSITY TO BUY ROMANIAN PRODUCTS pp. 255-264

Liviu Craciun and Catalin Mihail Barbu

PROJECT BASED ORGANIZATION - AN INTEGRATED APPROACH pp. 265-273

Claudiu George Bocean

NON-FUNCTIONAL SHOPPING MOTIVES AMONG IRANIAN CONSUMERS pp. 274-282

Shahriar Azizi and Amir Shariffar

USING BRANDING TO ATTRACT, RECRUIT, AND RETAIN TALENTED STAFF pp. 283-297

Nicoleta Valentina Florea

STUDY OF WINES POSITIONING ON THE ROMANIAN MARKET pp. 298-302

Alex Gavrilescu

MUSEUMS, MARKETING, TOURISM AND URBAN DEVELOPMENT. THE BRITISH MUSEUM – A SUCCESSFUL MODEL FOR ROMANIAN MUSEUMS pp. 303-314

Razvan-Andrei Corbos and Ruxandra Popescu

ON THE DEVELOPMENT OF THE ALBANIAN INFORMAL ECONOMY pp. 315-322

Majlinda Bello, Frederik Çuçllari and Mirela Cini

BRAND LOYALTY OF FEMALE CONSUMERS - STUDY CARRIED IN SFÂNTU GHEORGHE AND THE SURROUNDING AREAS pp. 323-330

Erika Kulcsár and Szende Bartis

STUDYING OF SAFETY CLIMATE ASSESSMENT: A CASE STUDY AT STEEL INDUSTRY pp. 331-342

Hassan Darvish, Mehdi Roostaei and Saeed Azizi

IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION: EVIDENCES FROM THE RESTAURANT INDUSTRY IN PAKISTAN pp. 343-355

Ubedullah Amjad Ali Shaikh and Naveed Ur Rehman Khan

THE MAIN REASONS UNDERLYING PERSONAL INVESTMENT IN EDUCATION pp. 356-364

Emanuela Maria Avram and Raluca Eftimie

Volume IX, issue 1, 2011

A CONSOLIDATED MODEL OF ANALYSIS OF THE RELATIONS BETWEEN POLITICS AND MANAGEMENT WITHIN PUBLIC ORGANIZATIONS pp. 5-18

Catalina Maria Georgescu and Tudor Nistorescu

PROPOSAL FOR A STEP OF SELECTION SUPPORT OF BEST PRACTICES FOR THE PILOTING OF THE E-MARKETING PROJECTS pp. 19-31

Sébastien Bruyère, Richard Soler and Luc Quoniam

PERCEIVED RISK, PRICE AND ONLINE TRAVEL AGENCIES: DOES PRICE ALWAYS MATTER? pp. 32-42

Patricea Elena Bertea and Ovidiu Moisescu

CONSUMER PANACEA OVER INTERNET USAGE IN PAKISTAN pp. 43-52

Bilal Afsar, Jawaria Andleeb Qureshi, Asim Rehman and Rehmat Ullah Bangash

DOES BRAND EXTENSION IMPACT PARENT BRAND: A CASE OF JOHNSON, UK pp. 53-66

Muhammad Shakil Ahmad, Ehtesham ul Mujeeb and Amir Rajput

STRATEGIC INFLUENCE OF PROMOTIONAL MIX ON ORGANISATION SALE TURNOVER IN THE FACE OF STRONG COMPETITORS pp. 67-76

Adebisi Sunday and Babatunde Bayode

PERFORMANCE BASED PAY AS A DETERMINANT OF JOB SATISFACTION: A STUDY IN MALAYSIA GIATMARA CENTERS pp. 77-88

Azman Ismail, Nurhana M Rafiuddin, Mohd Hamran Mohamad, Norashikin Sahol Hamid, Aniza Wamin and Nurzawani Zakaria

INVESTIGATING THE LEVEL OF BURNOUT AND INFLUENCING FACTORS ON IT AMONG THE WORKERS: CASE STUDY THE PETROCHEMICAL INDUSTRIES NATIONAL COMPANY pp. 89-104

Hassan Darvish, Ahmad Zare and Hamid Hosseinzadeh Nekoie

CULTURAL ADAPTATION OF PRODUCTS pp. 105-110

Catalin Mihail Barbu

ASSESSING STUDENTS’ SATISFACTION WITH QUALITY OF SERVICE OF STUDENTS INFORMATION SYSTEM pp. 111-125

Suleiman AL Khattab and Fares Fraij

IMPROVING BANK QUALITY DIMENSIONS TO INCREASE CUSTOMER SATISFACTION pp. 126-148

Lacramioara Radomir, Alan Wilson and Andrei Mircea Scridon

LAUNCHING EFFORTS NEEDED FOR A HIGH-TECH PRODUCT pp. 149-158

Lavinia Dovleac

THE 5-D MODEL ANALYSIS OF BRD & BT FINANCIAL INSTITUTIONS IN TERMS OF THE CHARACTERS THAT APPEAR IN ADVERTISEMENTS pp. 159-164

Paula Cristina Bruj and Daniel Cazan

Volume VIII, issue S1, 2010

MANAGING THE VISITOR EXPERIENCE ON ROMANIAN RELIGIOUS SITES: MONASTERIES ABBOTS’ PERCEPTIONS pp. S5-S16

Alexandra-Maria Tîrca, Gabriela Cecilia Stanciulescu, Alexandru Chis and Mihai Bacila

ENVIRONMENTAL BENCHMARKING FOR LOCAL AUTHORITIES pp. S17-S30

Marinela Gheres and Alexandra Gogozan

BRANDING IN SMALL BUSINESS pp. S31-S38

Catalin Mihail Barbu, Radu Florin Ogarca and Mihai Razvan Constantin Barbu

URBAN MARKETING AND ITS IMPACT OVER THE COMPETITION BETWEEN CITIES pp. S39-S42

Lidia Elena Alexa

JOB SATISFACTION AND EMPLOYEES’ WORK PERFORMANCE: A CASE STUDY OF PEOPLE’S BANK IN JAFFNA PENINSULA, SRI LANKA pp. S43-S47

Balasundaram Nimalathasan and Valeriu Brabete

THE IMPLICATIONS OF THE IMPROVEMENT OF MARKETING ACTIVITY ON THE PERFORMANCE OF CENTRAL UNIVERSITY LIBRARY IN BUCHAREST pp. S48-S67

Ruxandra Popescu and Razvan-Andrei Corbos

ITC SOLUTIONS TO ACHIEVE PERFORMANCE AND EFFICIENCY OF HEALTH SERVICES:ONLINE VIRTUAL CLINIC pp. S68-S80

Adina Balan

SCALES FOR MEASURING PERCEIVED RISK IN E-COMMERCE - TESTING INFLUENCES ON RELIABILITY pp. S81-S92

Patricea Elena Bertea

A PROFILE OF THE EMPLOYEES OF “SUCCESS” WITHIN THE DISTRIBUTION FIRMS – AN EXPLORATORY STUDY pp. S93-S107

Claudia – Mihalea Nicolau

THE BORDER BETWEEN BUSINESS INTELLIGENCE AND PSYCHOLOGY- SEGMENTATION BASED ON CUSTOMER BEHAVIOR pp. S109-S114

Codrin Popa and Iulia Bertea

EVOLUTION OF THE MAIN RETAILERS ON THE ROMANIAN MARKET pp. S115-S122

Silvia Puiu

SOURCES OF CONFLICTS WITHIN ORGANIZATIONS AND METHODS OF CONFLICT RESOLUTION pp. S123-S132

Iuliana Talmaciu and Mihaela Maracine

MASTER OF THE SHIP, MANAGER AND INSTRUCTOR pp. S133-S155

Florin Iordanoaia

THE BANKRUPT RISK IN FEED DISTRIBUTION BRANCH IN DOLJ DISTRICT – FDR MODEL pp. S156-S169

Ovidiu Caprariu

Volume VIII, issue 2, 2010

STRATEGIC APPROACHES WITH EFFECTS ON COMPETITIVENESS AND PROFITABILITY OF TEXTILE MARKET IN IRAQ pp. 165-179

Thamir Hadi Abod Al-Genabi, Tudor Nistorescu and Sorina Gîrboveanu

POLYSEMY OF ORGANIZATIONS AND ORGANIZATION OF POLYSEMY: A FRENCH APPROACH pp. 180-191

Miguel Delattre and Rodolphe Ocler

DETERMINANTS OF CONSUMER PREFERENCES IN ADDIS ABABA RESTAURANTS pp. 192-210

Dejene Mamo Bekana

RESPONSIBILITIES IN MANAGEMENT OF TOURIST DESTINATIONS pp. 211-220

Mirela Mazilu and Catalina Sitnikov

A CONCEPTUAL PERSPECTIVE REGARDING PRODUCT LIABILITY pp. 221-228

Daniela Popescu and Adriana Scriosteanu

CONSUMER DECISION-MAKING STYLES AND YOUNG-ADULT CONSUMERS: AN INDIAN EXPLORATION pp. 229-246

Anubhav Anand Mishra

COMPARATIVE ASPECTS REGARDING CONSUMPTION AND CONSUMERS IN EUROPEAN COUNTRIES pp. 247-257

Cristina Leovaridis

A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IN CONSUMER MARKETS: GRANDIOSITY/ REALITY? pp. 258-272

Ashish Gupta

THE ROLE OF TOURISM MARKETING IN THE STRATEGIC DEVELOPMENT OF THE TOWN OF ROVANIEMI pp. 273-286

Ruxandra Popescu and Razvan-Andrei Corbos

PARTICULARITIES OF QUALITY EVALUATION IN A SOFTWARE COMPANY pp. 287-294

Catalin Afrasinei

THE RELATION OF HIGH-PERFORMANCE WORK SYSTEMS WITH EMPLOYEE INVOLVEMENT pp. 295-307

Bilal Afsar

FACTORS INFLUENCING THE EVOLUTION OF YOUTH TRAVEL pp. 308-316

Claudia Moisa

IS THERE ANY DIFFERENCE BETWEEN THE ATTITUDE OF ROMANIAN TOURISTS AS COMPARED TO THE FOREIGN ONES? pp. 317-322

Erika Kulcsár

THE FORMS OF UNCONVENTIONAL ADVERTISING – A THEORETICAL APPROACH pp. 323-333

Maria Alina Jurca

A MANAGERIAL APPROACH OF CUSTOMER SATISFACTION DRIVERS IN THE CLOTHING INDUSTRY pp. 334-342

Sunhilde Cuc

REASONING DISPARITIES BETWEEN HK AND US MANAGERS pp. 343-351

Isola Oluwabusuyi

LINKING MARKETING AND HUMAN RESOURCES RECRUITMENT TO OBTAIN ORGANIZATIONAL EFFICIENCY pp. 352-364

Nicoleta Valentina Florea

CELEBRITY ENDORSEMENT IN ADVERTISING pp. 365-372

Vlad Rosca

EXPLANATORY METHODS OF MARKETING DATA ANALYSIS – THEORETICAL AND METHODOLOGICAL CONSIDERATIONS pp. 373-384

Manuela Rozalia Gabor

INDIVIDUAL CAREER IN THE CURRENT ECONOMIC CRISIS pp. 385-390

Florin Alexandru Luca and Corina Ana-Maria Ioan

CORPORATE GOVERNANCE REGULATION IN EMERGING COUNTRIES. CASE OF ROMANIA pp. 391-398

Claudiu George Bocean

COMPETITIVENESS AND MONETARY MANAGEMENT IN ROMANIA – A CRISIS OVERVIEW pp. 399-403

Anca Tanasie and Laurentiu Constantin Dragomir

INFLATION AND COMPETITIVENESS, A VAR MODELLING APPROACH pp. 404-410

Cosmin Fratostiteanu

THE ROLE OF THE AESTHETICS IN THE MAKING OF A BRAND pp. 411-416

Meda Roxana Olahut and Raluca Comiati

Volume VIII, issue 1, 2010

PROXIMITY MANAGEMENT IN CRISIS CONDITIONS pp. 5-14

Dumitru Constantinescu, Corina Ana Borcosi and Ion Dorin Bumbeneci

THE ROLE OF DATABASE MARKETING IN THE OPERATIONALIZATION OF THE SERVICES RELATIONSHIP MARKETING pp. 15-24

Luigi Dumitrescu and Mircea Fuciu

IMPACT OF ECONOMIC AND FINANCIAL CRISIS IN THE CONSTRUCTION INDUSTRY pp. 25-36

Tudor Nistorescu and Cristina Ploscaru

THE IMPACT OF ENDORSERS’ CHARACTERISTICS ON CONSUMERS’ REACTION TO THE ADS pp. 37-48

Raluca Comiati and Ioan Plaias

THE INTERNATIONALIZATION OF BUSINESS AS AN OPTION IN THE MARKETING STRATEGY OF THE ENTREPRENEUR pp. 49-56

Eugen Burdus and Cristina Alpopi

SUSTAINABLE DEVELOPMENT OF HIGHLY TOURISTIC REGION OF ISTRIA pp. 57-64

Jasmina Grzinic

THE RELATIONSHIP BETWEEN FINANCIAL CRISIS, CORRUPTION, AND CORPORATE SOCIAL RESPONSIBILITY IN ROMANIA pp. 65-72

Adriana SCHIOPOIU Burlea, Carmen Radu, Liviu Craciun, Costel Ionascu, Marius Mitrache and Radu Lolescu

DETERMINANTS OF CUSTOMER LOYALTY AND PROPOSING A CUSTOMER LOYALTY MODEL FOR THE BANKING SECTOR OF PAKISTAN pp. 73-90

Afsar Bilal

EFFECT OF MARKET ORIENTATION ON SMALL BUSINESS PERORMANCE IN SMALL TOWN IN MALAYSIA: AN EMPRICAL STUDY ON MALAYSIAN SMALL FIRMS pp. 91-104

Muhammad Masroor Alam

NEW PATTERNS IN SCHEDULING WORKING TIME pp. 105-114

Claudiu George Bocean and Catalina Soriana Sitnikov

THE TRAINING OF INTERNATIONAL MANAGERS – SUCCESS FACTOR IN INTERNATIONAL BUSINESS pp. 115-120

Ion Botescu

HELSINKI CORRIDORS – WAYS OF EUROPEAN EXPANSION AND DEVELOPMENT pp. 121-136

Ion Stancu, Sanda Treanta and Laurentiu-Ionut Dumitru

A COMPARATIVE STUDY OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND MARKET SHARE AMONG DURABLE AND NON-DURABLE PRODUCTS pp. 137-145

Ovidiu Moisescu and Andrej Bertoncelj

DISCRIMINANT ANALYSIS IN MARKETING RESEARCH pp. 146-152

Erika Kulcsár

INFORMATION DOCUMENTS – PRIMORDIAL INSTRUMENTS IN TOURIST COMMUNICATION pp. 153-160

Maria Carmen Iordache, Ionela Rizea and Denisa Parpandel