APPLICABILITY OF CERTAIN PUBLIC MARKETING INSTRUMENTS IN THE PROMOTION OF PUBLIC POLICIES

Tatiana-Camelia Dogaru
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Tatiana-Camelia Dogaru: National School of Political Studies and Public Administration

Management and Marketing Journal, 2012, vol. X, issue 2, 368-380

Abstract: All governments are judged depending he results supplied to society (more children educated, trains more on time, population health), but also on how well it supplies these results. The impulse towards promoting public policies, and the main motivation of the fact that they represent the core of the governmental activities, is found in the tension between the free market and the public sector. Promoting public policies derived from the need to earn the citizens’ support for implementing public policies. The paper objectives are: understanding the public marketing instruments and the analysis of the applicability of public marketing to public administration, of marketing instruments in promoting public policies. The general context of the work refers to marketing instruments, as object and subject of influence for the public policies process, knowing that marketing techniques have a considerable potential for facilitating the acceptance of public policies and of the programs meant for their implementation. In view of reaching the objectives of this paper, we used bibliographic research, the qualitative research and document analysis, as central data collection methods.

Keywords: public marketing; public policies; marketing instruments; public policies marketing (search for similar items in EconPapers)
JEL-codes: M10 M30 (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (1)

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