DETERMINING CONSUMERS’ PROPENSITY TO BUY ROMANIAN PRODUCTS

Liviu Craciun and Catalin Mihail Barbu
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Catalin Mihail Barbu: University of Craiova

Management and Marketing Journal, 2011, vol. IX, issue 2, 255-264

Abstract: In this paper we investigated the sources of “Buy Romanian” attitude. We formulated three constructs namely Buy Romanian, nationalism and internationalism and we measured them by developing three scales. The scales were included in a questionnaire that was administered to 110 respondents. Performing statistical analysis, the results showed us that Buy Romanian is influenced by the general opinion toward the Romanian products and by nationalism orientation. There is no correlation among Buy Romanian and internationalism. These findings are useful because in order to stimulate buying behavior of Romanian products by Romanian consumers, it is necessary to spot the deepest motivations.

Keywords: consumer behaviour; buying motivations; nationalism; internationalism (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:ix:y:2011:i:2:p:255-264

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