Management and Marketing Journal

2004 - 2024

Current editor(s): Tudor Nistorescu

From University of Craiova, Faculty of Economics and Business Administration
Contact information at EDIRC.
Bibliographic data for series maintained by Catalin Barbu ().

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Volume VII, issue 1, 2009

APPLICATION OF THE EU-PRINCIPLES IN ROMANIA AND HUNGARY CONCERNING THE BOARDS OF LISTED COMPANIES pp. 5-12

Gabriella Keczer

CORPORATE SOCIAL RESPONSIBILITY – CORPORATE BRANDING RELATIONSHIP: AN EMPIRICAL COMPARATIVE STUDY pp. 13-28

Bistra Vassileva

THE CONDITION OF WASTE MANAGEMENT IN ROMANIA pp. 29-35

Lucia-Monica Scortar, Ioan Lazar and Diana Zagan Zelter

Modeling the determinants of exports and imports: assessment of the Macedonian competitive performances pp. 36-58

Goce Petreski and Olivera Kostoska

SUPERVISOR COMMUNICATION IN TRAINING PROGRAM: AN EMPIRICAL STUDY IN MALAYSIA pp. 59-68

Azman Ismail, Sofiah Bongogoh, Sheela Chitra Chandra Segaran, Rodney Gavin and Rabaah Tudin

A EVALUATION OF CONSUMER’S PREFERENCES IN THE CLUJ-NAPOCA RETAIL MARKET BASED ON A MULTINOMIAL LOGIT MODEL pp. 69-74

Ciprian Marcel Pop, Andrei Mircea Scridon and Dan Cristian Dabija

Information and Small and Medium sized Enterprises: the convergence of Shared-Time Work and Information and Communication Technologies pp. 75-88

Marc-André Vilette

The assimilation of marketing concept by retail companies in Romania pp. 89-95

Marius Balasescu

THE ROLE OF RELATIONSHIP MARKETING ON INSURANCE MARKET DURING THE CRISIS PERIODS pp. 96-102

Cristinel Constantin

THE IMPORTANCE OF BRAND AWARENESS IN CONSUMERS’ BUYING DECISION AND PERCEIVED RISK ASSESSMENT pp. 103-110

Ovidiu Moisescu

Optimising processes of IT organisation through software products’ configuration management pp. 111-120

Ion Buligiu, Sorin Popa and Liviu Ion Ciora

Information and knowledge management – a strategy for performing medical services in the informational era pp. 121-136

Adina Balan

SENIOR EMPLOYEES ON THE JOB MARKET OF EUROPEAN UNION pp. 137-143

Laszlo Gulyás

MANAGERIAL Culture – “Mental EquipmenT” at the Employees Disposal in the Tourism Units pp. 144-150

Constanta Enea

The brand – an increasing factor of a tourist destination’s competitiveness pp. 151-156

Maria Carmen Iordache, Iuliana Cebuc and Laura Panoiu

Human resources management in advertising agency pp. 157-167

Cristina Leovaridis

Volume 6, issue 1, 2008

Modern marketing,determinant concept in the reappraisal of business and organizational professions and of training professionals in the new economy pp. 5-10

Valerica Olteanu

Retail store design and environment as branding support in the services marketing pp. 11-17

Tudor Nistorescu and Catalin M. Barbu

Improvement strategies of the Romanian tourism management pp. 18-26

Ilie Budica

COMPETITIVE ADVANTAGE BY INTEGRATED E-BUSINESS IN SUPPLY CHAINS: A STRATEGIC APPROACH pp. 27-36

Gheorghe Militaru and Daniel Serbanica

THE CORPORATE SOCIAL RESPONSIBILITY IN OLTENIA REGION pp. 37-42

Adriana Schiopoiu Burlea, Carmen Radu, Costel Ionascu, Liviu Craciun and Radu Lolescu

Disaster Management CYCLE – a theoretical approach pp. 43-50

Himayatullah Khan, Laura Giurca Vasilescu and Asmatullah Khan

DEVELOPMENT approaches AND STRATEGIC MOVEMENTS WITHIN THE MOBILE TELECOMMUNICATION FIELD pp. 51-58

Gheorghe Meghisan

HUMAN RESOURCE PRACTICES IN THE EURO-MEDITERRANEAN REGION: TYPOLOGY pp. 59-68

Aline Scouarnec and François Silva

Conflicts prevention in team-work pp. 69-73

Jean de Person

Weaknesses of the Management System of Traditional Hungarian Universities pp. 74-82

Gabriella Keczer

The Business Value pp. 83-88

Luigi Dumitrescu and Camelia Apostu

Old Obstacles and New Opportunities in Regional Cooperation of Local Governments pp. 89-104

Ferenc Szabó

COMPETITIVENESS IN HOSPITALITY INDUSTRY: ROMANIAN STYLE pp. 105-114

Claudia-Elena Þuclea and Ana-Mihaela Pãdurean

THE CHARACTERISTICS OF PART-TIME EMPLOYMENT, REGARDING THE DUTCh AND HUNGARIAN LABOUR MARKETS pp. 115-121

Laszlo Gulyás

Trends in croatian hotel industry pp. 122-128

Jasmina Grzinic

Mapping A COMPLEX DECISIONAL SITUATION pp. 129-138

Radu Florin Ogarca and Marius Mitrache

The influence of product value during the process of purchase decision pp. 139-144

Nicoleta Cristache, Irina Susanu and Sofia David

ASPECT REGARDING THE DYNAMICS OF INNOVATION IN ROMANIA pp. 145-148

Dan Virgil Amza and Constantin Brãtianu

THE CHANGES ON THE FIELD OF LOGISTIC ACTIVITIES pp. 149-160

Ion Stancu

RESEARCH ON OBTAINING AND USING MARKETING INFORMATION IN COMMERCE COMPANIES pp. 161-168

Simona Balasescu and Marius Balasescu

The evolution of retail in Romania pp. 169-174

Sorin Prada

UNDERSTANDING CUSTOMERS - PROFILING AND SEGMENTATION pp. 175-184

Mircea Andrei Scridon

STRATEGIC MANAGEMENT IN NONPROFIT AND PUBLIC ORGANIZATIONS pp. 185-191

Ioan Nicolae

Volume 5, issue 1, 2007

Knowledge cycle and strategic knowledge within company pp. 5-14

Ovidiu Nicolescu

THE DYNAMICS OF THE MATRICS STRUCTURE pp. 15-30

Dumitru Constantinescu

QUALITY MANAGEMENT PRINCIPLES – AN APPROACH IN HEALTHCARE INSTITUTIONS pp. 31-38

Kristina Zgodavova and Sofia Elena Colesca

U.S. Beer Flows & the Impact of NAFTA pp. 39-54

Richard A. McGowan and John F. Mahon

PATTERNS AND STRATEGIES OF INTERPERSONAL CONFLICTS MEDIATION DURING THE PROJECTS pp. 55-63

Tudor Nistorescu and Ovidiu Caprariu

The planning of a Customer Relationship Management project: requirements and opportunities pp. 64-71

Adriana Olaru and Alexandru Capatina

EVALUATING A CUSTOMER-CENTRIC APPROACH pp. 72-76

Luigi-Nicolae Dumitrescu

Electronic Mailing List and Internet Forums - Tools for Management and Marketing within Educational Organizations pp. 77-81

Dorin Cristian Coita and Maria Madela Abrudan

GLOBAL OR NATIONAL BRANDS? pp. 82-88

Sorina Girboveanu

The Marketing Services on the Furniture Market pp. 89-98

Flaviu Meghisan and Georgeta - Madalina Meghisan

The need and opportunities for performance assessment in higher education pp. 99-107

Gabriella Keczer

Analysis of the Reasons of Exceeding the Budget in a Waste Management Project in Hungary pp. 108-120

Ferenc SzabO

THE ALIGNMENT OF ROMANIA UNIVERSITY TEACHING TO THE REQUIREMENTS OF THE QUALITY INSURING STANDARDS pp. 121-124

Elena Condrea and Liliana Nicodim

CORPORATE GOVERNANCE AND FIRM PERFORMANCE pp. 125-131

Claudiu Bocean and Catalin M. Barbu

An Analysis Regarding Descriptive Dimensions of Brand Equity pp. 132-139

Ovidiu Moisescu and Oana Adriana Gica

How to Build a Successful Balanced Scorecard pp. 140-146

Oana Adriana Gica and Ovidiu Moisescu

THE ANALYSIS AND THE ROLE OF THE FACTORS INFLUENCING PERCEPTIONS OF VALUE pp. 147-152

Adrian Micu and Angela-Eliza Micu

TRAININGS AND MANAGEMENT DEVELOPMENT AT TESCO IN SZEGED pp. 153-158

Laszlo GulyAs

The value chain and the benefits of ergonomics projects pp. 159-165

Emma Logo

The Tourism industry of Ethics and tourism pp. 166-170

Constanta Enea

THE MANAGEMENT OF KNOWLEDGE WORKERS – KEY FACTOR OF SUCCES pp. 171-176

Claudia-Elena Tuclea and Gabriela Tigu

Is the price right? Pricing for long term profitability pp. 177-184

Andrea Erika NyArAdi

HOW RETAILING HAS CHANGED? WHAT MARKETING DID FOR THIS CHANGE? pp. 185-192

Rodica Erdei

PROJECT GOVERNANCE – PHASES AND LIFE CYCLE pp. 193-198

Werner Robbert Titus Deenen

Public-Private Distinctions and Strategic Management pp. 199-205

Ioan Nicolae