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MANAGING THE VISITOR EXPERIENCE ON ROMANIAN RELIGIOUS SITES: MONASTERIES ABBOTS’ PERCEPTIONS

Alexandra-Maria Tîrca, Gabriela Cecilia Stanciulescu, Alexandru Chis and Mihai Florin Bacila
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Alexandra-Maria Tîrca: Babes-Bolyai University of Cluj-Napoca
Gabriela Cecilia Stanciulescu: Academy of Economic Studies Bucharest
Mihai Florin Bacila: Babes-Bolyai University of Cluj-Napoca

Management and Marketing Journal, 2010, vol. VIII, issue S1, S5-S16

Abstract: For thousands of years, people have been travelling to places considered sacred to meet or to worship Divinity. Religion-motivated tourism is extremely important in many parts of the world. The aim of this paper is to investigate the issue of the religious tourism experience for a religion considered to be conservative and traditionalist in relation to other denominations. In order to achieve this end we distinguish the behavioural characteristics and motivations of the religious sites’ visitors through the abbots’ gaze. The research method of this study is a questionnaire based survey among more than one hundred monasteries’ superiors from different regions of Romania, places known as “holy or sacred” destinations for the Romanian religious people.

Keywords: visitor experience; religious tourism; religious site management; Romanian monasteries (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2010
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:viii:y:2010:i:s1:p:s5-s16

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