STRATEGIC APPROACHES WITH EFFECTS ON COMPETITIVENESS AND PROFITABILITY OF TEXTILE MARKET IN IRAQ

Thamir Hadi Abod Al-Genabi, Tudor Nistorescu and Sorina Gîrboveanu
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Thamir Hadi Abod Al-Genabi: Babylon Univesity, Irak
Sorina Gîrboveanu: University of Craiova

Management and Marketing Journal, 2010, vol. VIII, issue 2, 165-179

Abstract: This article contains the results of the research aimed at understanding the effects of the market strategies the textile organizations follow to increase profitability, considering that this sector is a pillar of the national economy. In this respect, 7 hypotheses are stated and verified. This research is an attempt to know how to face competition in this industry.

Keywords: strategic management; competitive market strategy; offensive strategy; defensive strategy; rational strategy; competitiveness; profitability (search for similar items in EconPapers)
JEL-codes: M10 M16 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:viii:y:2010:i:2:p:165-179

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