Management and Marketing Journal

2004 - 2024

Current editor(s): Tudor Nistorescu

From University of Craiova, Faculty of Economics and Business Administration
Contact information at EDIRC.
Bibliographic data for series maintained by Catalin Barbu ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume X, issue 2, 2012

INTERFIRM COOPERATION AND INFORMATION SHARING THROUGH INTERLOCKING DIRECTORATES pp. 205-214

Mohammed Belal Uddin

CONSIDERATIONS ON THE METHODOLOGY FOR IDENTIFYING AND PRIORITIZING PUBLIC INVESTMENT PROJECTS IN ROMANIA pp. 215-222

Tudor Nistorescu and Marilena Bogheanu

LINK OF SATISFACTION COMMITMENT AND PERFORMANCE ON FACULTY MEMBERS’ PERFORMANCE AT HIGHER EDUCATION INSTITUTIONS IN PAKISTAN pp. 223-232

Arsalan Shoeby, Faisal Saleem, Ambreen Razzaq and Naveed R. Khan

ROMANIAN CONSUMERS’ ATTITUDE TOWARDS TV COMMERCIALS pp. 233-248

Raluca BABUT Comiati

AN INVESTIGATION ON RELATION AND PREDICTION OF PERCEIVED ORGANIZATIONAL SUPPORT (POS) ACCORDING TO 15 FOLD ORGANIZATIONAL VARIABLES pp. 249-260

Hassan Darvish, Mehdi Roostaei and Hoda Motevalian

COORDINATES OF POSTAL SERVICES MARKET IN ROMANIA pp. 261-272

Cristinel Constantin

HESITANCY TOWARDS ONLINE SHOPPING, A STUDY OF PAKISTANI CONSUMERS pp. 273-284

Usman Yousaf, Mohsin Altaf, Noman Sarwar and Syed Ali Hassan Shah

HUMAN RESOURCE COMPENSATION IN TIME OF CRISIS pp. 285-292

Claudiu George Bocean

IDENTIFYING THE INDUSTRY BUSINESS CYCLE USING THE MARKOV SWITCHING APPROACH IN CENTRAL AND EASTERN EUROPE pp. 293-300

Cristi Spulbar, Mihai Nitoi and Cristian Stanciu

MODERATING ROLE OF E-MARKETING ON THE CONSEQUENCES OF MARKET ORIENTATION IN IRANIAN FIRMS pp. 301-316

Mohammad Raoofi

ENVIRONMENTAL RESPONSIBILITY MODEL BASED ON ISO 14000 MANAGEMENT SYSTEMS pp. 317-324

Catalina Sitnikov

WAS LUXURY LITTLE RESEARCHED? AN EXPLORATION OF STUDIES AND RESEARCH TRENDS IN THE AREA OF MARKETING OF LUXURY GOODS, BEFORE 2005 pp. 325-340

Raluca Ciornea, Marius D. Pop, Mihai F. Bacila and Alexandra M. DRULE Tirca

PRADO MUSEUM - SUCCESSFUL MODEL FOR RAISING COMPETITIVENESS IN THE ROMANIAN CULTURAL ORGANIZATIONS IN THE CONTEXT OF URBAN DEVELOPMENT pp. 341-351

Razvan-Andrei Corbos and Ruxandra Popescu

IMPACT OF SELF ESTEEM & SUPPORT ON STUDENT PERFORMANCE pp. 352-358

Akmal Shahzad, Tanvir Ahmed, Syed Ibne - Ali Jaffari and Bashir Ahmed Khilji

THE EFFECTS OF SOCIO-DEMOGRAPHIC AND PSYCHOLOGICAL CHARACTERISTICS ON EMPLOYEE INCOME pp. 359-367

Alina Morosanu

APPLICABILITY OF CERTAIN PUBLIC MARKETING INSTRUMENTS IN THE PROMOTION OF PUBLIC POLICIES pp. 368-380

Tatiana-Camelia Dogaru

SOFTWARE RETAILERS FROM BRASOV AND THE ONLINE STORES pp. 381-392

Axenia Bianca Boitor

THE EXPORT OF FURNITURE FROM ROMANIA AT PRESENT pp. 393-400

Silvia Puiu, Bogdan Andrei Budica, Dalina Ochetan and Adrian Florin Budica

MUTATIONS OF AUTOMOBILE INDUSTRY IN THE EUROPEAN UNION IN THE WORLD CRISIS CONDITIONS pp. 401-408

Mircea Alexandru Raduteanu

A CLASICAL APPROACH TO HUMAN RESSOURCES IN ROMANIAN SMEs pp. 409-417

Alexandra Maria Fira and Claudiu Traian Mircea Ochetan

THE STUDY REGARDING THE PROMOTION OF THE TOURISTIC AREA IRON GATES pp. 418-428

Loredana Dinu and Gabriel Dinu

Volume X, issue 1, 2012

MEASURING CONSUMER-BASED BRAND EQUITY - EVIDENCE FROM ALBANIAN BANKING SECTOR pp. 7-19

Shpëtim Çerri

CUSTOMER SATISFACTION IN MOBILE PHONE SERVICES IN BANGLADESH: A SURVEY RESEARCH pp. 20-36

Mohammed Belal Uddin and Bilkis Akhter

PROFILE ANALYSIS OF THE EMPLOYEES OF COMMERCIAL BANKS IN ROMANIA pp. 37-52

Tudor Nistorescu, Catalin Mihail Barbu and Valentin Stanciu

DEBATING ABOUT SITUATIONAL LEADERSHIP pp. 53-58

Carmen Cîrstea and Dumitru Constantinescu

CONSIDERATIONS ON MANAGERIAL ETHICS IN SPORTS ORGANIZATIONS pp. 59-68

Mihai Constantin Razvan Barbu and Liviu Craciun

EMPLOYING DECENTRING TO ASSESS QUALITY OF SERVICES AND ITS CONTRIBUTION TOWARDS SATISFACTION pp. 69-78

Usman Yousaf, Mohsin Altaf, Mohammad Majid Mehmood Bagram and Haroon Hussain

CSR BENCHMARKING IN THE ROMANIAN BUSINESS AND ACADEMIC SECTOR OF CLUJ-NAPOCA REGION pp. 79-97

Alexandra Gogozan and Marinela Gheres

AN EXPLORATORY STUDY ON EMPLOYEE’S PERCEPTION TOWARDS LEAN MANUFACTURING SYSTEMS pp. 98-104

Rajesh Kumar Mehta, Dharmendra Mehta and Naveen K Mehta

THE STRATEGIC ROLE OF PURCHASING MANAGEMENT IN THE KNOWLEDGE BASED SOCIETY pp. 105-116

Corina POP Sitar

PROGNOSTICATORS OF JOB SATISFACTION FOR FACULTY IN UNIVERSITIES pp. 117-124

Jawwad Ahmad, Mazhar Hussain and Amer Rajput

THE ROLE OF BRANDING IN MARKETING STRATEGY pp. 125-132

Roxana Dumitriu

PERSPECTIVES ON PROFESSIONAL PERFORMANCE GROWTH IN THE FIELD OF ECONOMICS IN THE HIGHER EDUCATION INSTITUTIONS pp. 133-152

Loredana HOBEANU Vacarescu

CORPORATE SOCIAL RESPONSIBILITY- A NEW PERSPECTIVE FOR SMEs IN ROMANIA pp. 153-164

Oana Popa

CHANGE MANAGEMENT IN NATIONAL SECURITY INSTITUTIONS pp. 165-182

Laurentiu Barcan

RELATIONSHIP AMONG CORPORATE IMAGE, INTANGIBLE PERCEIVED QUALITY, CHOOSING, HABIT AND CUSTOMER LOYALTY pp. 183-197

Maryam Rehman and Bilal Afsar

Volume IX, issue 2, 2011

CORPORATE MANAGEMENT IN FEW MULTINATIONAL COMPANIES REPRESENTED IN ROMANIA pp. 171-182

Armenia Androniceanu

CONSIDERATIONS REGARDING BEHAVIOR AND STRATEGIC ORIENTATIONS OF ROMANIAN RETAILERS DURING THE ECONOMIC CRISIS pp. 183-194

Tudor Nistorescu and Silvia Puiu

MARKETING MIX STRATEGIES OF SMALL MANUFACTURERS OF INDIA: PUNJAB EXPERIENCE pp. 195-216

Raj Kumar Gautam and Raghbir Singh

METHODS FOR TESTING DISCRIMINANT VALIDITY pp. 217-224

Adriana Zait and Patricea Elena Bertea

A REPRISE OF SUPPLY CHAIN MANAGEMENT IN CONSANGUINITY TO THE INDUSTRY OF TEXTILE pp. 225-236

Amer Rajput and Abdul Hamid ABU Bakar

BASES COMPONENTS OF PARETO EFFICIENCY pp. 237-242

Daniela Popescu, Adriana Scriosteanu and Ludmila RAILEAN (paunescu)

E-BANKING: A CASE STUDY OF ASKARI COMMERCIAL BANK PAKISTAN pp. 243-254

Muhammad Shakil Ahmad, Shahid Rashid, Muhammad Tahir Masood and Ehtesham UL Mujeeb

DETERMINING CONSUMERS’ PROPENSITY TO BUY ROMANIAN PRODUCTS pp. 255-264

Liviu Craciun and Catalin Mihail Barbu

PROJECT BASED ORGANIZATION - AN INTEGRATED APPROACH pp. 265-273

Claudiu George Bocean

NON-FUNCTIONAL SHOPPING MOTIVES AMONG IRANIAN CONSUMERS pp. 274-282

Shahriar Azizi and Amir Shariffar

USING BRANDING TO ATTRACT, RECRUIT, AND RETAIN TALENTED STAFF pp. 283-297

Nicoleta Valentina Florea

STUDY OF WINES POSITIONING ON THE ROMANIAN MARKET pp. 298-302

Alex Gavrilescu

MUSEUMS, MARKETING, TOURISM AND URBAN DEVELOPMENT. THE BRITISH MUSEUM – A SUCCESSFUL MODEL FOR ROMANIAN MUSEUMS pp. 303-314

Razvan-Andrei Corbos and Ruxandra Popescu

ON THE DEVELOPMENT OF THE ALBANIAN INFORMAL ECONOMY pp. 315-322

Majlinda Bello, Frederik Çuçllari and Mirela Cini

BRAND LOYALTY OF FEMALE CONSUMERS - STUDY CARRIED IN SFÂNTU GHEORGHE AND THE SURROUNDING AREAS pp. 323-330

Erika Kulcsár and Szende Bartis

STUDYING OF SAFETY CLIMATE ASSESSMENT: A CASE STUDY AT STEEL INDUSTRY pp. 331-342

Hassan Darvish, Mehdi Roostaei and Saeed Azizi

IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION: EVIDENCES FROM THE RESTAURANT INDUSTRY IN PAKISTAN pp. 343-355

Ubedullah Amjad Ali Shaikh and Naveed Ur Rehman Khan

THE MAIN REASONS UNDERLYING PERSONAL INVESTMENT IN EDUCATION pp. 356-364

Emanuela Maria Avram and Raluca Eftimie

Volume IX, issue 1, 2011

A CONSOLIDATED MODEL OF ANALYSIS OF THE RELATIONS BETWEEN POLITICS AND MANAGEMENT WITHIN PUBLIC ORGANIZATIONS pp. 5-18

Catalina Maria Georgescu and Tudor Nistorescu

PROPOSAL FOR A STEP OF SELECTION SUPPORT OF BEST PRACTICES FOR THE PILOTING OF THE E-MARKETING PROJECTS pp. 19-31

Sébastien Bruyère, Richard Soler and Luc Quoniam

PERCEIVED RISK, PRICE AND ONLINE TRAVEL AGENCIES: DOES PRICE ALWAYS MATTER? pp. 32-42

Patricea Elena Bertea and Ovidiu Moisescu

CONSUMER PANACEA OVER INTERNET USAGE IN PAKISTAN pp. 43-52

Bilal Afsar, Jawaria Andleeb Qureshi, Asim Rehman and Rehmat Ullah Bangash

DOES BRAND EXTENSION IMPACT PARENT BRAND: A CASE OF JOHNSON, UK pp. 53-66

Muhammad Shakil Ahmad, Ehtesham ul Mujeeb and Amir Rajput

STRATEGIC INFLUENCE OF PROMOTIONAL MIX ON ORGANISATION SALE TURNOVER IN THE FACE OF STRONG COMPETITORS pp. 67-76

Adebisi Sunday and Babatunde Bayode

PERFORMANCE BASED PAY AS A DETERMINANT OF JOB SATISFACTION: A STUDY IN MALAYSIA GIATMARA CENTERS pp. 77-88

Azman Ismail, Nurhana M Rafiuddin, Mohd Hamran Mohamad, Norashikin Sahol Hamid, Aniza Wamin and Nurzawani Zakaria

INVESTIGATING THE LEVEL OF BURNOUT AND INFLUENCING FACTORS ON IT AMONG THE WORKERS: CASE STUDY THE PETROCHEMICAL INDUSTRIES NATIONAL COMPANY pp. 89-104

Hassan Darvish, Ahmad Zare and Hamid Hosseinzadeh Nekoie

CULTURAL ADAPTATION OF PRODUCTS pp. 105-110

Catalin Mihail Barbu

ASSESSING STUDENTS’ SATISFACTION WITH QUALITY OF SERVICE OF STUDENTS INFORMATION SYSTEM pp. 111-125

Suleiman AL Khattab and Fares Fraij

IMPROVING BANK QUALITY DIMENSIONS TO INCREASE CUSTOMER SATISFACTION pp. 126-148

Lacramioara Radomir, Alan Wilson and Andrei Mircea Scridon

LAUNCHING EFFORTS NEEDED FOR A HIGH-TECH PRODUCT pp. 149-158

Lavinia Dovleac

THE 5-D MODEL ANALYSIS OF BRD & BT FINANCIAL INSTITUTIONS IN TERMS OF THE CHARACTERS THAT APPEAR IN ADVERTISEMENTS pp. 159-164

Paula Cristina Bruj and Daniel Cazan