Management and Marketing Journal

2004 - 2025

Current editor(s): Tudor Nistorescu

From University of Craiova, Faculty of Economics and Business Administration
Contact information at EDIRC.
Bibliographic data for series maintained by Catalin Barbu ().

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Volume XI, issue 2, 2013

I BUY YOUR PRODUCT WHEN I FEEL I KNOW YOU: USING BLOG DISCLOSURE TO INFLUENCE CONSUMERS pp. 209-224

Christel de LASSUS and Maria Mercanti-Guerin

AN EMPIRICAL INVESTIGATION OF THE RELATIONSHIP BETWEEN DEMOGRAPHICS AND THE USAGE AND PERCEIVED CREDIBILITY OF SOURCES OF INFORMATION ON ACCOMMODATION PROVIDERS pp. 225-236

Ovidiu Moisescu

THE CONSTRUCTION SECTOR CHAIN DISASTER THEORY AND A CASE STUDY pp. 237-247

Amir S. Gohardani and Folke Björk

TEAM SELLING AND CUSTOMER SATISFACTION IN THE MISSION CRITICAL SECTOR: A CASE STUDY OF EYP MISSION CRITICAL FACILITIES INC pp. 248-254

Timothy J. Crader and Stephen M. Brown

TRENDS IN HUMAN RESOURCES STRUCTURE pp. 255-264

Claudiu George Bocean

MONITORING AND ASSESSING THE RESEARCH ON CORPORATE SOCIAL RESPONSIBILITY PUBLISHED IN ROMANIAN ECONOMIC JOURNALS pp. 265-273

Mariana-Cristina Ganescu and Andreea-Daniela Gangone

COST/BENEFIT ANALYSIS – A TOOL TO IMPROVE RECRUITMENT, SELECTION AND EMPLOYMENT IN ORGANIZATIONS pp. 274-290

Nicoleta Valentina Florea

A STUDY REGARDING THE USE OF E-COMMERCE BY PEOPLE FROM RESITA pp. 291-302

Gabriel Dinu and Loredana Dinu

WINE TOURISM – A NEW IMAGE OF IASI COUNTY pp. 303-310

Mihaela Manila and Florin Gabriel Barhalescu

THE PERCEPTION OF YOUNG ROMANIANS ON EXPERIENTIAL MARKETING pp. 311-321

Corina Paula Tarta

ANALYSIS AND PERSPECTIVES OF PRIVATE POSTAL AND COURIER SERVICES IN ROMANIA DURING 2009-2015 pp. 322-331

Silviu Dorin Georgescu and Adrian Budica

Volume XI, issue 1, 2013

THE ROLE OF MARKETING IN CORPORATE COMPETITIVENESS: MARKETING PRACTICE ANALYSIS OF HUNGARIAN COMPANIES pp. 7-28

Zsófia Kenesei, Tamás Gyulavári and László Seer

TRADEMARK VS BRAND: A CONCEPTUAL APPROACH pp. 29-37

Tudor Nistorescu, Catalin Mihail Barbu and Roxana Dumitriu

SCALE VALIDITY IN EXPLORATORY STAGES OF RESEARCH pp. 38-46

Elena Bertea and Adriana Zait

IMPACT OF E-RECRUITMENT AND JOB-SEEKERS PERCEPTION ON INTENTION TO PURSUE THE JOBS pp. 47-57

Naveed R. Khan, Marinah Awang and Arsalan Mujahid Ghouri

THE ONLINE COMMUNICATION MIX FOR TOURISM DESTINATIONS STUDY CASE ON ROMANIAN TOURISM DESTINATIONS pp. 58-70

Adina Constantinescu and Tudor Nistorescu

STUDY ON THE ETHICS OF THE COACHES OF PUBLIC SPORTS CLUBS IN ROMANIA pp. 71-90

Mihai Constantin Razvan Barbu

FACTORS AFFECTING OVERALL BRAND EQUITY: THE CASE OF SHAHRVAND CHAIN STORE pp. 91-103

Shahriar Azizi and Shahram Jamali Kapak

STUDY OF CUSTOMERS’ LOYALTY: DIMENSIONS AND FACETS pp. 104-114

Claudia Bobalca

SHAPES AND TOURISM DEVELOPMENT STRATEGIES OF URBAN AREA pp. 115-122

Carmen Iordache

QUALITY OF WORK LIFE THE POWER OF INSURANCE COMPANY: IMPACT OF PERSONAL FACTORS ON THE QUALITY OF WORK LIFE OF THE OFFICERS pp. 123-133

G. Balachandar, N. Panchanatham and K. Subramanian

TOTAL PRODUCTIVE MAINTENANCE, A CENTRAL PREOCCUPATION OF THE MANAGERS pp. 134-140

Daniela Popescu, Adriana Scriosteanu and Andrei Popescu

EMPIRICAL STUDY OF DIFFERENT FACTORS EFFECTS ON ARTICLES PUBLICATION REGARDING SURVEY INTERVIEWER CHARACTERISTICS USING MULTILEVEL REGRESSION MODEL pp. 141-156

Alina Morosanu

PARTICULARITIES OF MARKETING DECISIONS FOR INNOVATIVE COMPANIES FROM HIGH-TECH INDUSTRY pp. 157-172

Lavinia Dovleac and Marius Balasescu

A CONCEPTUAL DISASTER RISK REDUCTION FRAMEWORK FOR HEALTH AND SAFETY HAZARDS IN THE CONSTRUCTION INDUSTRY pp. 173-192

Amir S. Gohardani and Folke Björk

URBAN TOURISM BETWEEN CONTENT AND ASPIRATION FOR URBAN DEVELOPMENT pp. 193-201

Roxana Valentina Gârbea

Volume X, issue 2, 2012

INTERFIRM COOPERATION AND INFORMATION SHARING THROUGH INTERLOCKING DIRECTORATES pp. 205-214

Mohammed Belal Uddin

CONSIDERATIONS ON THE METHODOLOGY FOR IDENTIFYING AND PRIORITIZING PUBLIC INVESTMENT PROJECTS IN ROMANIA pp. 215-222

Tudor Nistorescu and Marilena Bogheanu

LINK OF SATISFACTION COMMITMENT AND PERFORMANCE ON FACULTY MEMBERS’ PERFORMANCE AT HIGHER EDUCATION INSTITUTIONS IN PAKISTAN pp. 223-232

Arsalan Shoeby, Faisal Saleem, Ambreen Razzaq and Naveed R. Khan

ROMANIAN CONSUMERS’ ATTITUDE TOWARDS TV COMMERCIALS pp. 233-248

Raluca BABUT Comiati

AN INVESTIGATION ON RELATION AND PREDICTION OF PERCEIVED ORGANIZATIONAL SUPPORT (POS) ACCORDING TO 15 FOLD ORGANIZATIONAL VARIABLES pp. 249-260

Hassan Darvish, Mehdi Roostaei and Hoda Motevalian

COORDINATES OF POSTAL SERVICES MARKET IN ROMANIA pp. 261-272

Cristinel Constantin

HESITANCY TOWARDS ONLINE SHOPPING, A STUDY OF PAKISTANI CONSUMERS pp. 273-284

Usman Yousaf, Mohsin Altaf, Noman Sarwar and Syed Ali Hassan Shah

HUMAN RESOURCE COMPENSATION IN TIME OF CRISIS pp. 285-292

Claudiu George Bocean

IDENTIFYING THE INDUSTRY BUSINESS CYCLE USING THE MARKOV SWITCHING APPROACH IN CENTRAL AND EASTERN EUROPE pp. 293-300

Cristi Spulbar, Mihai Nitoi and Cristian Stanciu

MODERATING ROLE OF E-MARKETING ON THE CONSEQUENCES OF MARKET ORIENTATION IN IRANIAN FIRMS pp. 301-316

Mohammad Raoofi

ENVIRONMENTAL RESPONSIBILITY MODEL BASED ON ISO 14000 MANAGEMENT SYSTEMS pp. 317-324

Catalina Sitnikov

WAS LUXURY LITTLE RESEARCHED? AN EXPLORATION OF STUDIES AND RESEARCH TRENDS IN THE AREA OF MARKETING OF LUXURY GOODS, BEFORE 2005 pp. 325-340

Raluca Ciornea, Marius D. Pop, Mihai Bacila and Alexandra M. DRULE Tirca

PRADO MUSEUM - SUCCESSFUL MODEL FOR RAISING COMPETITIVENESS IN THE ROMANIAN CULTURAL ORGANIZATIONS IN THE CONTEXT OF URBAN DEVELOPMENT pp. 341-351

Razvan-Andrei Corbos and Ruxandra Popescu

IMPACT OF SELF ESTEEM & SUPPORT ON STUDENT PERFORMANCE pp. 352-358

Akmal Shahzad, Tanvir Ahmed, Syed Ibne - Ali Jaffari and Bashir Ahmed Khilji

THE EFFECTS OF SOCIO-DEMOGRAPHIC AND PSYCHOLOGICAL CHARACTERISTICS ON EMPLOYEE INCOME pp. 359-367

Alina Morosanu

APPLICABILITY OF CERTAIN PUBLIC MARKETING INSTRUMENTS IN THE PROMOTION OF PUBLIC POLICIES pp. 368-380

Tatiana-Camelia Dogaru

SOFTWARE RETAILERS FROM BRASOV AND THE ONLINE STORES pp. 381-392

Axenia Bianca Boitor

THE EXPORT OF FURNITURE FROM ROMANIA AT PRESENT pp. 393-400

Silvia Puiu, Bogdan Andrei Budica, Dalina Ochetan and Adrian Florin Budica

MUTATIONS OF AUTOMOBILE INDUSTRY IN THE EUROPEAN UNION IN THE WORLD CRISIS CONDITIONS pp. 401-408

Mircea Alexandru Raduteanu

A CLASICAL APPROACH TO HUMAN RESSOURCES IN ROMANIAN SMEs pp. 409-417

Alexandra Maria Fira and Claudiu Traian Mircea Ochetan

THE STUDY REGARDING THE PROMOTION OF THE TOURISTIC AREA IRON GATES pp. 418-428

Loredana Dinu and Gabriel Dinu

Volume X, issue 1, 2012

MEASURING CONSUMER-BASED BRAND EQUITY - EVIDENCE FROM ALBANIAN BANKING SECTOR pp. 7-19

Shpëtim Çerri

CUSTOMER SATISFACTION IN MOBILE PHONE SERVICES IN BANGLADESH: A SURVEY RESEARCH pp. 20-36

Mohammed Belal Uddin and Bilkis Akhter

PROFILE ANALYSIS OF THE EMPLOYEES OF COMMERCIAL BANKS IN ROMANIA pp. 37-52

Tudor Nistorescu, Catalin Mihail Barbu and Valentin Stanciu

DEBATING ABOUT SITUATIONAL LEADERSHIP pp. 53-58

Carmen Cîrstea and Dumitru Constantinescu

CONSIDERATIONS ON MANAGERIAL ETHICS IN SPORTS ORGANIZATIONS pp. 59-68

Mihai Constantin Razvan Barbu and Liviu Craciun

EMPLOYING DECENTRING TO ASSESS QUALITY OF SERVICES AND ITS CONTRIBUTION TOWARDS SATISFACTION pp. 69-78

Usman Yousaf, Mohsin Altaf, Mohammad Majid Mehmood Bagram and Haroon Hussain

CSR BENCHMARKING IN THE ROMANIAN BUSINESS AND ACADEMIC SECTOR OF CLUJ-NAPOCA REGION pp. 79-97

Alexandra Gogozan and Marinela Gheres

AN EXPLORATORY STUDY ON EMPLOYEE’S PERCEPTION TOWARDS LEAN MANUFACTURING SYSTEMS pp. 98-104

Rajesh Kumar Mehta, Dharmendra Mehta and Naveen K Mehta

THE STRATEGIC ROLE OF PURCHASING MANAGEMENT IN THE KNOWLEDGE BASED SOCIETY pp. 105-116

Corina POP Sitar

PROGNOSTICATORS OF JOB SATISFACTION FOR FACULTY IN UNIVERSITIES pp. 117-124

Jawwad Ahmad, Mazhar Hussain and Amer Rajput

THE ROLE OF BRANDING IN MARKETING STRATEGY pp. 125-132

Roxana Dumitriu

PERSPECTIVES ON PROFESSIONAL PERFORMANCE GROWTH IN THE FIELD OF ECONOMICS IN THE HIGHER EDUCATION INSTITUTIONS pp. 133-152

Loredana HOBEANU Vacarescu

CORPORATE SOCIAL RESPONSIBILITY- A NEW PERSPECTIVE FOR SMEs IN ROMANIA pp. 153-164

Oana Popa

CHANGE MANAGEMENT IN NATIONAL SECURITY INSTITUTIONS pp. 165-182

Laurentiu Barcan

RELATIONSHIP AMONG CORPORATE IMAGE, INTANGIBLE PERCEIVED QUALITY, CHOOSING, HABIT AND CUSTOMER LOYALTY pp. 183-197

Maryam Rehman and Bilal Afsar