HIDDEN RELATIONSHIP BETWEEN SOCIAL MEDIA AND INTERPERSONAL COMMUNICATION

Erika Kulcsár
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Erika Kulcsár: Babes-Bolyai University of Cluj Napoca, Romania

Management and Marketing Journal, 2014, vol. XII, issue 2, 167-172

Abstract: If one starts from the assumption that each entity in one way or another have to communicate with consumers, then opportunities offered by the Internet are endless. As such the presence and impact of social media on communication policies of the various entities can be a remarkable one. According to experts in the field, firms thinking in a realistic way try and shall try in the future to benefit from the opportunities offered by this new medium. The aim is to attract a larger number of customers. However invariably the question arises: is the social media indeed the future, and all the existing communication techniques are no longer of any value in a communication?

Keywords: social media; interpersonal communication; tourism products and services; opportunities; human resources; attributes (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2014
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