THE ONLINE COMMUNICATION MIX FOR TOURISM DESTINATIONS STUDY CASE ON ROMANIAN TOURISM DESTINATIONS

Adina Constantinescu and Tudor Nistorescu
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Adina Constantinescu: University of Craiova
Tudor Nistorescu: University of Craiova

Management and Marketing Journal, 2013, vol. XI, issue 1, 58-70

Abstract: The present research aims at contributing to the field of Online Communication for tourism destinations. It provides a study on online communication of Romanian main tourism destinations, focusing on DMOs’ websites completeness in terms of contents and on their capability to respond to users’ needs. The results of the current research show that the Romanian Destination Websites offer a poor online experience for users, in terms of content, functionalities and fail to fully satisfy the needs and wants of potential tourists. This study is important for establishing the strategies for developing the tourism destination management in Romania.

Keywords: Destination Management Organizations (DMOs); online communication strategies in tourism; Romanian tourism destinations (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (2)

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