Management and Marketing Journal

2004 - 2025

Current editor(s): Tudor Nistorescu

From University of Craiova, Faculty of Economics and Business Administration
Contact information at EDIRC.
Bibliographic data for series maintained by Catalin Barbu ().

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Volume XIII, issue 2, 2015

INVESTIGATING THE DETERMINANTS OF STUDENT ACADEMIC PERFORMANCE: A STUDY ON COMILLA UNIVERSITY pp. 259-273

Mohammed Belal Uddin

NETWORK COMMUNICATION MODEL: PROPENSITY OF NETWORK INTER-CONNECTIVITY BASED ON TYPES OF NETWORK RELATIONS pp. 274-294

Lokhman Hakim BIN Osman

BANKER’S PERCEPTION ON GREEN BANKING-AN EMPIRICAL STUDY ON ISLAMIC BANKS IN BANGLADESH pp. 295-310

Mohammad Masukujjaman, Chamhuri Siwar, Reaz Mahmud and Syed Shah Alam

DEVELOPMENT AND VALIDATION OF A MEASUREMENT SCALE FOR CUSTOMERS’ PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY pp. 311-332

Ovidiu Moisescu

ON THE SUSTAINABILITY OF FAST FASHION SUPPLY CHAINS – A COMPARISON BETWEEN THE SUSTAINABILITY OF INDITEX AND H&M’S SUPPLY CHAINS pp. 333-352

Alexandra-Codruta POPESCU (bîzoi)

URBAN TRANSPORT OPTIMIZATION – A SMART MOBILITY APPROACH pp. 353-358

Cristian-Gabriel Bîzoi

GREENER SMES – INITATIVES FOR COMPETITIVNESS AND EFFICIENCY pp. 359-366

Laura Vasilescu and Sorin Tudor

IMPROVING EMPLOYEES AND ORGANIZATION PERFORMANCE USING BUSINESS SIMULATION AND MODELING pp. 367-381

Nicoleta Valentina Florea

IS THE BEHAVIOUR OF BANKING SERVICES CONSUMERS IN MIERCUREA CIUC GENDER DIFFERENT? pp. 382-391

Erika Kulcsár and Emoke Szabó

THE STRATEGIC MANAGEMENT IN THE CONTEXT OF THE PROLIFERATION OF THE KNOWLEDGE-BASED ECONOMY pp. 392-400

Stefan-Florin Corcodel and Daniel Uritu

BUSINESS RESOURCES AND CAPABILITIES AS DRIVERS OF ENVIRONMENTAL STRATEGY: A CASE STUDY OF THE NIGERIAN TOURISM DEVELOPMENT CORPORATION (NTDC) pp. 401-413

B.E.A. Oghojafor and O.A. Ogunkoya

BANK CAPITAL MANAGEMENT – THE COUNTERCYCLICAL RESERVE pp. 414-424

Dragos Alexandru Diamescu

TIME SERIES ANALYSIS – THE MANAGEMENT OF FINANCIAL CORRECTIONS APPLIED TO PROJECTS FINANCED BY THE OPACD pp. 425-438

Raluca Antoneac

SOCIAL RESPONSIBILITY IN INSTITUTIONS FROM PUBLIC ORDER AREA. CASE OF COUNTY INSPECTORATE OF GENDARMERIE CALARASI pp. 439-448

Danut Ileana

STUDY ON ROMANIAN’S PERCEPTION ON WORK AND THE ROLE IT HAS IN THEIR LIFE IN THE XXI CENTURY CONTEXT pp. 449-461

Diana Elena Serb, Maria Paun and Maria Paun

Volume XIII, issue 1, 2015

INTERDEPENDENCIES OF THE INTERNAL / MANAGERIAL CONTROL STANDARD NO. 6 - ORGANIZATIONAL STRUCTURE pp. 7-15

Ionut-Cosmin Baloi and Sorinel Domnisoru

SETTING INTERNATIONAL STANDARDS IN HUMAN RESOURCES pp. 16-22

Claudiu-George Bocean and Catalina Soriana Sitnikov

INFLUENCE OF CUSTOMER VALUES AND SELF-IMAGE CONGRUITY ON CUSTOMER BEHAVIOR-BASED CRM PERFORMANCE pp. 23-44

Mandy Loh, Maisarah Ahmad, Suhaila Abdul Kadir and Syed Shah Alam

THE INFLUENCE OF DIFFERENT INNOVATION TYPES UPON THE INNOVATIVE PERFORMANCE – EVIDENCE FROM EUROPEAN COUNTRIES pp. 45-56

Gabriela Lucia Sipos and Alin Ionescu

ETHICAL DILEMMAS IN THE PUBLIC SECTOR pp. 57-62

Silvia Puiu

YOUNG PEOPLE’S PERCEPTIONS TOWARDS SEXUALITY IN ADVERTISING pp. 63-77

Cristina Maria Balgaradean and Raluca Babut

THE PERCEPTIONS OF ROMANIAN YOUNG ENTREPRENEURS REGARDING THE CHALLENGES OF AN INNOVATIVE BUSINESS ENVIRONMENT pp. 78-91

Lavinia Dovleac, Marius Balasescu and Simona Balasescu

ADMINISTRATOR’S ROLE IN PERFORMANCE BASED REWARD AS A DETERMINANT OF EMPLOYEE OUTCOMES pp. 92-110

Azman Ismail, Mohammad Fuad Zaidi and Aimi Anuar

WINE TOURISM IN WESTERN MOLDOVA - TO A FUTURE ALSACE? pp. 111-123

Mihaela Manea

THE MAGIC OF DARK TOURISM pp. 124-136

Erika Kulcsár and PhD Rozalina Zsófia Simon

MARKETING – A WAY TO INCREASE THE VALUE OF THE PERFORMING ARTS pp. 137-150

Claudia Maria Cacovean

DEVELOPING CAREERS OF EMPLOYEES IN THE NEW KNOWLEDGE ECONOMY pp. 151-168

Nicoleta-Valentina Florea

CONSEQUENCES OF EMPLOYEE’S CUSTOMER ORIENTATION IN PUBLIC SERVICES pp. 169-180

Andrada Iacob

CULTURAL INFLUENCES ON PRE-PAY MOBILE TELECOMMUNICATIONS SERVICES USERS pp. 181-187

Georgeta-Madalina Meghisan

GLOBAL PUBLIC PRIVATE PARTNERSHIP: AN ANALOGICAL REASONING MODEL pp. 188-204

Hyuk Kim

A THEORY OF CONSUMER’S PERCEIVED RISK UNDER THE HALO EFFECT pp. 205-215

Dorian-Laurentiu Florea

MODEL OF HEALTH TOURISM DEVELOPMENT - SPA TOURISM CLUSTER IN ROMANIA pp. 216-227

Daniela Fundeanu

COMPARATIVE ANALYSIS OF THE TOURIST ACTIVITY AT THE LEVEL OF SOUTH-WEST OLTENIA REGION pp. 228-235

Bogdan Budica and Adrian Florin Budica-Iacob

COMPARATIVE ANALYSIS OF THE TOURIST ACTIVITY AT THE LEVEL OF SOUTH-WEST OLTENIA REGION pp. 236-252

Flaviu Meghisan

Volume XII, issue 2, 2014

STRATEGIC PLANNING AND HIGH PERFORMANCE HUMAN RESOURCE MANAGEMENT PRACTICES IN PAKISTANI SMES pp. 123-134

Abdul Raziq

TERRITORIAL MARKETING BASED ON CULTURAL HERITAGE pp. 135-151

Alexandra Zbuchea

DOES CAREER PROGRAM HAVE EFFECT ON EMPLOYEE OUTCOMES? EMPIRICAL EVIDENCE pp. 152-166

Azman Ismail, Rizal ABU Bakar, Wan Aishah WAN MOHD Nowalid, Nurul Hayati Adnan, Mohamad Azhari ABU Bakar and Syed Shah Alam

HIDDEN RELATIONSHIP BETWEEN SOCIAL MEDIA AND INTERPERSONAL COMMUNICATION pp. 167-172

Erika Kulcsár

RELATIONSHIP BETWEEN ELEMENTS OF JOB ENRICHMENT AND ORGANIZATIONAL PERFORMANCE AMONG THE NON ACADEMIC STAFF IN NIGERIAN PUBLIC UNIVERSITIES pp. 173-189

Odunayo Salau, Anthonia Adeniji and Adebukola Oyewunmi

THE IMPACT OF HR MANAGERS’ ROLES ON IMPLEMENTING BEST HR PRACTICES AND ATTRACTING AND RETAINING BEST EMPLOYEES pp. 190-204

Nicoleta Valentina Florea

THE INFLUENCE OF HYSTERESIS IN CONSUMER’S BEHAVIOUR FOR PREMIUM PRICE EVALUATION pp. 205-218

Evgeny Kryukov, Vladislav Malgin and Irina Malgina

INFLUENCE OF COUNTRY OF ORIGIN ON FOREIGN PRODUCT EVALUATION pp. 219-225

Bogdan Anastasiei and Ana Raluca Chiosa

TOURIST DEMAND: AN APPROCH FOR IASI, PIATRA NEAMT AND VATRA DORNEI CITIES pp. 226-236

Roxana Valentina Gârbea

THE IMPLICATIONS OF THE ENVIRONMENTAL MARKETING FACTORS WITHIN THE LIGHTING SOURCES AND FIXTURES MARKET pp. 237-246

Cornelia Denisa Ivan

STUDENTS’ PERSPECTIVE ON ETHICS MANAGEMENT OF HIGHER EDUCATION SYSTEM OF ROMANIA pp. 247-252

Silvia Puiu

ROMANIAN ENTREPRENEUR PROFILE AND BEHAVIOR pp. 253-260

Lavinia Mirabela JIANU (borcos) and Oana Mihaela Bara

STUDY REGARDING THE ROMANIAN FOOD QUALITY pp. 261-267

Natalita Maria Sperdea

ETHICS AND COMMERCIAL COMMUNICATION pp. 268-279

Flaviu Meghisan

Volume XII, issue 1, 2014

BRAND - PRODUCT INTERDEPENDENCE pp. 7-13

Tudor Nistorescu, Catalin Mihail Barbu and Claudia Cristina Ploscaru

EXPLORING AN EMERGING FIELD: THE IMPLICATIONS OF GLOBAL SOCIAL ENTREPRENEURSHIP pp. 14-30

Hyuk Kim

AN ANALYSIS OF THE ENTREPRENEURIAL POTENTIAL IN OLTENIA TOURIST REGION pp. 31-40

Ionut Cosmin Baloi

CELEBRITY ENDORSEMENTS AND PRODUCT PERFORMANCE: A STUDY OF NIGERIAN CONSUMER MARKETS pp. 41-51

Omotayo Oyeniyi

A CONTENT ANALYSIS OF THE MISSION STATEMENTS OF IRAN, TURKEY, INDIA AND UNITED STATES PHARMACEUTICAL COMPANIES pp. 52-66

Shahriar Azizi and Vahid Hosseinabadi

ORGANIZATIONAL AMBIDEXTERITY AND COMPETITIVE ADVANTAGE: TOWARD A RESEARCH MODEL pp. 67-74

Gheorghe Preda

THE IMPROVEMENT IN THE QUALITY OF LEARNING IN EUROPE’S HIGHER EDUCATION INSTITUTIONS pp. 75-83

Madlena Nen

TOURIST ATTRACTIVENESS OF THE URBAN ENVIRONMENT IN MOLDAVIA pp. 84-90

Roxana Valentina Gârbea

CONTRACTING OUT THE PENSIONS SYSTEM IN ROMANIA pp. 91-102

Tatiana-Camelia Dogaru

WAYS OF REDUCING THE IMPACT OF STRESS ON HUMAN CAPITAL PERFORMANCE pp. 103-116

Nicoleta Valentina Florea and Constanta Popescu