Management and Marketing Journal

2004 - 2024

Current editor(s): Tudor Nistorescu

From University of Craiova, Faculty of Economics and Business Administration
Contact information at EDIRC.
Bibliographic data for series maintained by Catalin Barbu ().

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Volume XII, issue 2, 2014

STRATEGIC PLANNING AND HIGH PERFORMANCE HUMAN RESOURCE MANAGEMENT PRACTICES IN PAKISTANI SMES pp. 123-134

Abdul Raziq

TERRITORIAL MARKETING BASED ON CULTURAL HERITAGE pp. 135-151

Alexandra Zbuchea

DOES CAREER PROGRAM HAVE EFFECT ON EMPLOYEE OUTCOMES? EMPIRICAL EVIDENCE pp. 152-166

Azman Ismail, Rizal ABU Bakar, Wan Aishah WAN MOHD Nowalid, Nurul Hayati Adnan, Mohamad Azhari ABU Bakar and Syed Shah Alam

HIDDEN RELATIONSHIP BETWEEN SOCIAL MEDIA AND INTERPERSONAL COMMUNICATION pp. 167-172

Erika Kulcsár

RELATIONSHIP BETWEEN ELEMENTS OF JOB ENRICHMENT AND ORGANIZATIONAL PERFORMANCE AMONG THE NON ACADEMIC STAFF IN NIGERIAN PUBLIC UNIVERSITIES pp. 173-189

Odunayo Salau, Anthonia Adeniji and Adebukola Oyewunmi

THE IMPACT OF HR MANAGERS’ ROLES ON IMPLEMENTING BEST HR PRACTICES AND ATTRACTING AND RETAINING BEST EMPLOYEES pp. 190-204

Nicoleta Valentina Florea

THE INFLUENCE OF HYSTERESIS IN CONSUMER’S BEHAVIOUR FOR PREMIUM PRICE EVALUATION pp. 205-218

Evgeny Kryukov, Vladislav Malgin and Irina Malgina

INFLUENCE OF COUNTRY OF ORIGIN ON FOREIGN PRODUCT EVALUATION pp. 219-225

Bogdan Anastasiei and Ana Raluca Chiosa

TOURIST DEMAND: AN APPROCH FOR IASI, PIATRA NEAMT AND VATRA DORNEI CITIES pp. 226-236

Roxana Valentina Gârbea

THE IMPLICATIONS OF THE ENVIRONMENTAL MARKETING FACTORS WITHIN THE LIGHTING SOURCES AND FIXTURES MARKET pp. 237-246

Cornelia Denisa Ivan

STUDENTS’ PERSPECTIVE ON ETHICS MANAGEMENT OF HIGHER EDUCATION SYSTEM OF ROMANIA pp. 247-252

Silvia Puiu

ROMANIAN ENTREPRENEUR PROFILE AND BEHAVIOR pp. 253-260

Lavinia Mirabela JIANU (borcos) and Oana Mihaela Bara

STUDY REGARDING THE ROMANIAN FOOD QUALITY pp. 261-267

Natalita Maria Sperdea

ETHICS AND COMMERCIAL COMMUNICATION pp. 268-279

Flaviu Meghisan

Volume XII, issue 1, 2014

BRAND - PRODUCT INTERDEPENDENCE pp. 7-13

Tudor Nistorescu, Catalin Mihail Barbu and Claudia Cristina Ploscaru

EXPLORING AN EMERGING FIELD: THE IMPLICATIONS OF GLOBAL SOCIAL ENTREPRENEURSHIP pp. 14-30

Hyuk Kim

AN ANALYSIS OF THE ENTREPRENEURIAL POTENTIAL IN OLTENIA TOURIST REGION pp. 31-40

Ionut Cosmin Baloi

CELEBRITY ENDORSEMENTS AND PRODUCT PERFORMANCE: A STUDY OF NIGERIAN CONSUMER MARKETS pp. 41-51

Omotayo Oyeniyi

A CONTENT ANALYSIS OF THE MISSION STATEMENTS OF IRAN, TURKEY, INDIA AND UNITED STATES PHARMACEUTICAL COMPANIES pp. 52-66

Shahriar Azizi and Vahid Hosseinabadi

ORGANIZATIONAL AMBIDEXTERITY AND COMPETITIVE ADVANTAGE: TOWARD A RESEARCH MODEL pp. 67-74

Gheorghe Preda

THE IMPROVEMENT IN THE QUALITY OF LEARNING IN EUROPE’S HIGHER EDUCATION INSTITUTIONS pp. 75-83

Madlena Nen

TOURIST ATTRACTIVENESS OF THE URBAN ENVIRONMENT IN MOLDAVIA pp. 84-90

Roxana Valentina Gârbea

CONTRACTING OUT THE PENSIONS SYSTEM IN ROMANIA pp. 91-102

Tatiana-Camelia Dogaru

WAYS OF REDUCING THE IMPACT OF STRESS ON HUMAN CAPITAL PERFORMANCE pp. 103-116

Nicoleta Valentina Florea and Constanta Popescu

Volume XI, issue 2, 2013

I BUY YOUR PRODUCT WHEN I FEEL I KNOW YOU: USING BLOG DISCLOSURE TO INFLUENCE CONSUMERS pp. 209-224

Christel de LASSUS and Maria Mercanti-Guerin

AN EMPIRICAL INVESTIGATION OF THE RELATIONSHIP BETWEEN DEMOGRAPHICS AND THE USAGE AND PERCEIVED CREDIBILITY OF SOURCES OF INFORMATION ON ACCOMMODATION PROVIDERS pp. 225-236

Ovidiu Moisescu

THE CONSTRUCTION SECTOR CHAIN DISASTER THEORY AND A CASE STUDY pp. 237-247

Amir S. Gohardani and Folke Björk

TEAM SELLING AND CUSTOMER SATISFACTION IN THE MISSION CRITICAL SECTOR: A CASE STUDY OF EYP MISSION CRITICAL FACILITIES INC pp. 248-254

Timothy J. Crader and Stephen M. Brown

TRENDS IN HUMAN RESOURCES STRUCTURE pp. 255-264

Claudiu George Bocean

MONITORING AND ASSESSING THE RESEARCH ON CORPORATE SOCIAL RESPONSIBILITY PUBLISHED IN ROMANIAN ECONOMIC JOURNALS pp. 265-273

Mariana-Cristina Ganescu and Andreea-Daniela Gangone

COST/BENEFIT ANALYSIS – A TOOL TO IMPROVE RECRUITMENT, SELECTION AND EMPLOYMENT IN ORGANIZATIONS pp. 274-290

Nicoleta Valentina Florea

A STUDY REGARDING THE USE OF E-COMMERCE BY PEOPLE FROM RESITA pp. 291-302

Gabriel Dinu and Loredana Dinu

WINE TOURISM – A NEW IMAGE OF IASI COUNTY pp. 303-310

Mihaela Manila and Florin Gabriel Barhalescu

THE PERCEPTION OF YOUNG ROMANIANS ON EXPERIENTIAL MARKETING pp. 311-321

Corina Paula Tarta

ANALYSIS AND PERSPECTIVES OF PRIVATE POSTAL AND COURIER SERVICES IN ROMANIA DURING 2009-2015 pp. 322-331

Silviu Dorin Georgescu and Adrian Budica

Volume XI, issue 1, 2013

THE ROLE OF MARKETING IN CORPORATE COMPETITIVENESS: MARKETING PRACTICE ANALYSIS OF HUNGARIAN COMPANIES pp. 7-28

Zsófia Kenesei, Tamás Gyulavári and László Seer

TRADEMARK VS BRAND: A CONCEPTUAL APPROACH pp. 29-37

Tudor Nistorescu, Catalin Mihail Barbu and Roxana Dumitriu

SCALE VALIDITY IN EXPLORATORY STAGES OF RESEARCH pp. 38-46

Elena Bertea and Adriana Zait

IMPACT OF E-RECRUITMENT AND JOB-SEEKERS PERCEPTION ON INTENTION TO PURSUE THE JOBS pp. 47-57

Naveed R. Khan, Marinah Awang and Arsalan Mujahid Ghouri

THE ONLINE COMMUNICATION MIX FOR TOURISM DESTINATIONS STUDY CASE ON ROMANIAN TOURISM DESTINATIONS pp. 58-70

Adina Constantinescu and Tudor Nistorescu

STUDY ON THE ETHICS OF THE COACHES OF PUBLIC SPORTS CLUBS IN ROMANIA pp. 71-90

Mihai Constantin Razvan Barbu

FACTORS AFFECTING OVERALL BRAND EQUITY: THE CASE OF SHAHRVAND CHAIN STORE pp. 91-103

Shahriar Azizi and Shahram Jamali Kapak

STUDY OF CUSTOMERS’ LOYALTY: DIMENSIONS AND FACETS pp. 104-114

Claudia Bobalca

SHAPES AND TOURISM DEVELOPMENT STRATEGIES OF URBAN AREA pp. 115-122

Carmen Iordache

QUALITY OF WORK LIFE THE POWER OF INSURANCE COMPANY: IMPACT OF PERSONAL FACTORS ON THE QUALITY OF WORK LIFE OF THE OFFICERS pp. 123-133

G. Balachandar, N. Panchanatham and K. Subramanian

TOTAL PRODUCTIVE MAINTENANCE, A CENTRAL PREOCCUPATION OF THE MANAGERS pp. 134-140

Daniela Popescu, Adriana Scriosteanu and Andrei Popescu

EMPIRICAL STUDY OF DIFFERENT FACTORS EFFECTS ON ARTICLES PUBLICATION REGARDING SURVEY INTERVIEWER CHARACTERISTICS USING MULTILEVEL REGRESSION MODEL pp. 141-156

Alina Morosanu

PARTICULARITIES OF MARKETING DECISIONS FOR INNOVATIVE COMPANIES FROM HIGH-TECH INDUSTRY pp. 157-172

Lavinia Dovleac and Marius Balasescu

A CONCEPTUAL DISASTER RISK REDUCTION FRAMEWORK FOR HEALTH AND SAFETY HAZARDS IN THE CONSTRUCTION INDUSTRY pp. 173-192

Amir S. Gohardani and Folke Björk

URBAN TOURISM BETWEEN CONTENT AND ASPIRATION FOR URBAN DEVELOPMENT pp. 193-201

Roxana Valentina Gârbea