THE CORRELATION BETWEEN THE HUMAN RESOURCES MANAGEMENT PRACTICES AND THE COMPANY’S PERFORMANCE: CASE OFTHE « SOURCE MARRAKECH » COMPANY

Amal Laalou and Lamia EL Guermai
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Amal Laalou: University Hassan II Casablanca, Morocco
Lamia EL Guermai: University Hassan II Casablanca, Morocco

Management and Marketing Journal, 2016, vol. XIV, issue 1, 126-144

Abstract: Beyond a diagnosis that would only reason out the shortcomings of the practice of human resource management within the company and the causes of this situation, the issue of this thesis aims to identify the various factors and elements that do not favor a true and complete implementation of a human resources management policy in a Moroccan company and their degree of implementation on the company's performance. Thus, the study focused on the impact of human resource management on a company performance. We carried out our research at a company, “Source Marrakech”, specialized in the bottling of water that relies on establishing a HRM policy to increase its performance. With regard to its content, this paper is a mere outcome of an experience within the company (combined certainly with some theoretical research), that suggests to treat said problem by using some indicators to assess the main HRM practices (employment, staff appraisal, training, management of jobs and skills and human resources development) and their influence on the company's financial, economic and social performance and propose a research model.

Keywords: employment policy; remuneration policy; administrative management; career management; human resources management; economic performance; financial performance; social performance (search for similar items in EconPapers)
JEL-codes: M10 M14 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:xiv:y:2016:i:1:p:126-144

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