BANKER’S PERCEPTION ON GREEN BANKING-AN EMPIRICAL STUDY ON ISLAMIC BANKS IN BANGLADESH

Mohammad Masukujjaman, Chamhuri Siwar, Reaz Mahmud and Syed Shah Alam
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Mohammad Masukujjaman: The National University of Malaysia, Selangor, Malaysia
Chamhuri Siwar: The National University of Malaysia, Selangor, Malaysia
Reaz Mahmud: Northern University Bangladesh, Dhaka, Bangladesh
Syed Shah Alam: The National University of Malaysia, Selangor, Malaysia,

Management and Marketing Journal, 2015, vol. XIII, issue 2, 295-310

Abstract: The purpose of this paper is to identify the perceptions of bankers on various aspects of green banking including the concept green banking and banker, benefits of GB and its complexities in execution. Subsequently, their perceptions on the effective green banking strategies are tried to adhere. As bankers involved directly in the service delivery, it is worth-knowing the attitudes about them in particular banking stream. This is an empirical study based on a survey conducted on the bankers of Islamic banks in four old divisions in Bangladesh with structured questionnaires. Data purification and analysis is carried out through the software- SPSS version 16 and factor analysis method is used to get the most influential factor through Henry Garrett’s ranking technique. The respective bankers perceived that a green banker is a socially responsible banker, while green banking is an environmental banking which helps protect environment although it has high adoption cost. Also green banking and Islamic banking are interlinked as Islam support natural resource savings, cleanliness, and social responsibility are also the motto of GB. Regarding the effective green banking strategies, banker seems that reducing paper saving is the appropriate strategy followed by the sponsoring tree plantations.

Keywords: Green Banking; Islamic Banks; Bankers’ Perception; Green Banking Strategy. (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2015
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