THE INFLUENCE OF DIFFERENT INNOVATION TYPES UPON THE INNOVATIVE PERFORMANCE – EVIDENCE FROM EUROPEAN COUNTRIES

Gabriela Lucia Sipos and Alin Ionescu
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Gabriela Lucia Sipos: West University of Timisoara
Alin Ionescu: West University of Timisoara

Management and Marketing Journal, 2015, vol. XIII, issue 1, 45-56

Abstract: Innovation represents a widely debated topic in the context of current economy, being an opportunity to achieve corporate competitiveness within an environment of uncertainty. The main purpose of this paper is to analyze the impact of different innovation types on the innovative performance in the case of 31 European countries, using the simple and the multiple linear regressions across countries. In this regard we have considered different types of innovation, such as product, process, marketing and organizational innovation, while the innovative performance was synthetically expressed by Summary Innovation Index 2013.The main result of our study is that in order to achieve high innovative performance it is necessarily to implement product and process innovation simultaneously with organizational and marketing innovation. Thus, the findings of this paper can represent a guidance for companies to identify the most appropriate types of innovation that have the greatest influence on achieving high innovative performance.

Keywords: product/process innovation; organizational/marketing innovation; innovative performance; Summary Innovation Index (search for similar items in EconPapers)
JEL-codes: M51 M54 (search for similar items in EconPapers)
Date: 2015
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