IMPROVING EMPLOYEES AND ORGANIZATION PERFORMANCE USING BUSINESS SIMULATION AND MODELING

Nicoleta Valentina Florea
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Nicoleta Valentina Florea: Valahia University of Targoviste

Management and Marketing Journal, 2015, vol. XIII, issue 2, 367-381

Abstract: Changes in the internal and external environment, such as globalization, internationalization and liberalization of markets, using new technology in almost all organizations processes, continuous changing of customer behavior, but also of employees and managers, make modeling and simulation processes become increasingly used and necessary when direct experience real system is not possible or advisable. In this article we intend to analyze the important role and the advantages and disadvantages of simulation and modeling processes in organizations. In our research we apply one of the business simulation models, using a mathematical model (multi-factorial regression function) and a computer program (Data Analysis from Excel), only to demonstrate that a simulation process may increase process performance by streamlining resources, reducing the time and costs involved in growth teamwork efficiency, the rationalization, knowledge and experiences to the development of human capital involved, but also reduce the cost of sales, which are fundamental aspects in the current global economic situation.

Keywords: employees; organization; simulation; modeling; performance (search for similar items in EconPapers)
JEL-codes: M10 M14 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:xiii:y:2015:i:2:p:367-381

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