 SYSTEMIC APPROACH OF THE CONSUMER BEHAVIORAdrian Nicolae Cazacu
Management and Marketing Journal, 2016, vol. XIV, issue 1, 118-125 Abstract: In an era of globalization, we witness the encounter of cultures and the exchanges between them. Often, the cultural influences affect the consumer's decision to purchase goods. Many cultures have their own specific product offer, which is a way of promoting them. In this regard, a good example is the media culture called "anime". As a result, the consumer is faced with many decisions and its choice is influenced by many internal and external factors. When studying the market fluctuations due to the social, cultural, or otherwise influences, which may create new categories of consumers, we consider it is important to analyse the consumer behavior in the systemic terms, which could lead us to a new overview of the effects of these various influences. This paper proposes a mathematical model, starting from an original scheme, based on the Veblen theory. The study uses a simple matrix algorithm for the optimal solution of the dynamical systems with quadratic cost function. Keywords: culture; influence; black box; system (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:xiv:y:2016:i:1:p:118-125 Access Statistics for this article Management and Marketing Journal is currently edited by Tudor Nistorescu More articles in Management and Marketing Journal from University of Craiova, Faculty of Economics and Business Administration Contact information at EDIRC. |
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