Management and Marketing Journal

2008 - 2026

Current editor(s): Tudor Nistorescu

From University of Craiova, Faculty of Economics and Business Administration
Contact information at EDIRC.
Bibliographic data for series maintained by Catalin Barbu ().

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Volume XXI, issue 2, 2023

FORECASTS ON SOME FINANCIAL INDICATORS: A CASE STUDY FOR S.C.D.A SIMNIC pp. 185-211

Ramona-Maria Dimitrov

UNVEILING THE ROLE OF WORKPLACE ENVIRONMENT IN ACHIEVING THE SUSTAINABLE DEVELOPMENT GOAL EIGHT (SDG8) AND EMPLOYEE JOB SATISFACTION POST-PANDEMIC: PERSPECTIVE FROM AFRICA pp. 212-228

Timilehin Olasoji Olubiyi

BARBIE’S SUCCESS IN THE NEW BUSINESS ERA: TECHNOLOGY, INNOVATION AND PERFORMANCE. THE MATTEL CASE pp. 229-240

Alexandra IOANID Author-Workplace-Name1: National University of Science and Technology POLITEHNICA Bucharest, Bucharest, Romania Author-Workplace-Name2: Academy of Romanian Scientists, Bucharest, Romania and Denisa Iliescu

BIBLIOMETRIC ANALYSIS OF INVESTMENT CLASSIFICATION CRITERIA pp. 241-258

Ionut Marius Croitoru, Nicoleta Daniela Ignat, Paula Paraschiva Spiridon, Luciana Dragomir, Maria Valerica Soloiu and Alexandra Bratiloveanu

THE INFLUENCE OF RISK MANAGEMENT ON PROJECT PERFORMANCE pp. 259-265

Irina Andreea Pegulescu

PARTICULARITIES OF THE FACTORS THAT INFLUENCE THE INVOLVEMENT OF YOUNG PEOPLE IN VOLUNTEERING ACTIVITIES pp. 266-279

Madalina-Maria DODOC (ghitun)

MANAGEMENT AND LEADERSHIP'S IMPACT ON PERFORMANCE AT THE LEVEL OF THE ROMANIAN SCHOOL ORGANIZATION pp. 280-293

Petruta Ionela Stanca and Tudor Tarbujaru

PUBLIC PROCUREMENT MANAGEMENT IN THE CONTEXT OF ROMANIA LEGISLATION: CHALLENGES AND PERSPECTIVES pp. 294-311

Anca Madalina Bogdan, Adrian Bogdan and Ionut Riza

MODERN CHALLENGES TO MILITARY MANAGEMENT. UN SECURITY COUNCIL RESOLUTION 1325 "WOMEN, PEACE AND SECURITY" pp. 312-327

Marius-Emanuel Caragea

Volume XXI, issue 1, 2023

TRUST AND ECONOMIC SATISFACTION AS ANTECEDENTS, AND LOYALTY AS OUTCOME, OF SMALL BUSINESS CUSTOMERS’ COOPERATION AND COORDINATION IN BANKING RELATIONSHIPS pp. 7-24

Russell Kampani, Pierre Mostert and Michelle Caroline van der Merwe

A STATISTICAL STUDY ON KEY PERFORMANCE INDICATORS IN HEALTH SYSTEM pp. 25-35

Lucian Mirescu and Ana-Maria Camelia Popescu

FOSTERING AGROPRENEURSHIP PRACTICE IN NIGERIA: A LOOK BENEATH THE SURFACE pp. 36-50

Olamitunji Dakare

IMPACT OF AGE AS A SOCIO-DEMOGRAPHIC VARIABLE ON HEALTH INSURANCE PRODUCTS pp. 51-60

Catalin Campeanu

ORGANIC FOOD POSITIONING: HOW DO COMPANIES WANT THEIR BRAND TO BE PERCEIVED BY CONSUMERS? pp. 61-93

Mihai Stoica

DENTAL SERVICES – TO FEAR OR NOT TO FEAR? THE EFFECT OF MUSIC ON PAIN PERCEPTIONS pp. 94-109

Ancuta Remete, Laura Bacali, Marcel Ciprian Pop, Brindusa Mariana Bejan, Monica Bogdan and Andrei Picos

COMPARATIVE STATISTICAL ANALYSIS OF VEGETABLE AGRICULTURAL PRODUCTION IN ROMANIA IN THE PERIOD 2009-2021 pp. 110-133

Ramona-Maria Dimitrov

DIGITAL MARKETING ADOPTION FACTORS IN ALGERIAN SMALL AND MEDIUM ENTERPRISES: A TAM APPROACH pp. 134-150

Hela Diouani, Amel Graa and Khadidja Bechelaghem

STRATEGIC OPTIMIZATION OF THE MANAGEMENT OF SPORTS ORGANIZATIONS pp. 151-161

Alexandru Simion and Gabriel Mangra

CONSIDERATIONS ON THE STRATEGIC APPROACH TO SUSTAINABLE RURAL DEVELOPMENT pp. 162-169

Nicolae Concioiu

WOMEN ENTREPRENEURSHIP pp. 170-177

Claudia-Marinela Zatreanu

Volume XX, issue 2, 2022

EFFECT OF SOCIAL MEDIA MARKETING ON CUSTOMER BRAND ENGAGEMENT IN THE BANKING INDUSTRY: EVIDENCE FROM AN EMERGING ECONOMY pp. 125-140

Chikaodili Peace Onuorah, Obinna Christian Ojiaku and Moses Chigbata Olise

IS THE PERFORMANCE MANAGEMENT SYSTEM OF READYMADE GARMENTS FACTORIES EFFECTIVE IN ACHIEVING THE PROJECTED OUTCOME, STRATEGIC ALIGNMENT AND OPERATIONAL EFFICIENCY? A STUDY ON BANGLADESH pp. 141-158

Kazi NAZMUL Huda

A GROUNDED THEORY INVESTIGATION OF THE INFLUENCE OF A ‘POSITIVE VISUALISATION COURSE’ IN BRAND IDENTITY ON FIRST-YEAR STUDENTS’ PERCEPTIONS pp. 159-171

Marilia (Maria) Kountouridou and Dino Domic

RELIGION, LIFE AND FINANCIAL SATISFACTION IN TIMES OF PANDEMIC. AN ANALYSIS FROM THE NETHERLANDS pp. 172-180

Alexandru Bosinceanu and Ion-Danut Lixandru

THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON EMPLOYEES’ SATISFACTION: EVIDENCE FROM COMPANIES IN ROMANIA pp. 181-196

Nour Lakiss

STUDY ON THE AWARD OF SERVICE CONTRACTS USING THE FRAMEWORK AGREEMENT pp. 197-211

Gabriel Brinaru

METHODS OF ENRICHING KNOWLEDGE. HOW DO THEY INFLUENCE THE EMPLOYEES’ ACTIVITY? pp. 212-223

Teodora PIRSOI (nebunu-Pirsoi)

ENTREPRENEURSHIP IN THE DIGITAL AGE pp. 224-233

Daniela Popescu, Adina Dinu and Sorina Girboveanu

MEASURING TECHNOLOGICAL CAPABILITY AND BUSINESS PERFORMANCE POST-COVID ERA: EVIDENCE FROM SMALL AND MEDIUM-SIZED ENTERPRISES(SMEs) IN NIGERIA pp. 234-248

Timilehin Olasoji Olubiyi

A BIBLIOMETRIC ANALYSIS OF SCIENTIFIC PRODUCTION CONCERNING ONLINE CONSUMER REVIEWS AND THE SALE OF HOME APPLIANCES pp. 249-262

Razvan-Andrei Corbos, Ovidiu-Iulian Bunea and Andreea Breazu

FOREIGN DIRECT INVESTMENT AND ENVIRONMENTAL SUSTAINABILITY OF AGRICULTURAL HOLDINGS IN CAMEROON pp. 263-276

Frida NGO Wengui, Florin-Aurelian Birchi, Fidoline NGO Nonga and Fidoline Moustapha Sane

STAKEHOLDERS’ PERCEPTION OF THE IMPORTANCE OF DIGITALIZATION IN HEALTHCARE ORGANIZATIONS pp. 277-285

Larisa GRIGORIE Patru

HOW DO THE MACROECONOMIC DETERMINANTS UNDERPIN THE CAPITAL MARKET DEVELOPMENT IN NORTH MACEDONIA? pp. 286-325

Tatjana Spaseska and Ilija Hristoski

Volume XX, issue 1, 2022

IMPLEMENTATION STRATEGIES OF A MODERN SHOWROOM CONCEPT FOR RETAILERS WITH A WIDE RANGE OF PRODUCTS pp. 7-22

Fabian Schmidtke and Patrick Siegfried

SERVICE PRICING CHALLENGES ON SHARED PLATFORM: UBER INDIA VS DIDI CHUXING pp. 23-33

Pinaki Dasgupta and Arnab Deb

BRAND PERSONALITY AND CULTURE: THE ROLE OF ROTARY CLUB IN A CONTINUOUSLY DIVERSE SOCIETY pp. 34-42

Mustapha Tosin Balogun, Olubusola Temiloluwa Oyekunle and Usman Moyosore Tijani

THE PERCEPTION ON THE TRADITIONAL METHODS OF STIMULATING GROUP COHESION AND WORK EFFICIENCY WITHIN MILITARY INSTITUTIONS IN OLTENIA pp. 43-56

Teodora Pirsoi

THE LINK BETWEEN THE DEVELOPMENT OF HUMAN RESOURCES AND THE OVERALL EFFICIENCY OF THE ORGANIZATION IN THE CASE OF STAFF IN ROMANIAN PRE-UNIVERSITY EDUCATION pp. 57-64

Mariana POPA (petrescu)

INVESTIGATION OF THE RELATIONSHIP BETWEEN SERVANT LEADERSHIP AND INTRAPRENEURSHIP BY THE EXPLANATION OF THE ROLE OF ORGANIZATIONAL CULTURE: THE CASE OF PRIVATE BANKS pp. 65-80

Mitra Hashemi

THE EFFECT OF JOB SELF-EFFICACY ON JOB ENGAGEMENT WITH AN EMPHASIS ON THE ROLE OF WORK-LIFE BALANCE. CASE STUDY: NATIONAL LAND AND HOUSING ORGANIZATION OF TEHRAN pp. 81-100

Mahsa Naghshineh

THE EFFECT OF CORPORATE GOVERNANCE ON THE FINANCIAL PERFORMANCE OF COMPANIES LISTED ON THE TEHRAN STOCK EXCHANGE pp. 101-118

Seyyed Amir Mousavi Madani

Volume XIX, issue 2, 2021

INFLUENCE OF PACKAGING ELEMENTS ON THE PURCHASE DECISION-MAKING: A STUDY ON THE BAR SOAP USERS OF DHAKA CITY, BANGLADESH pp. 161-180

Tanzina Akhter and Md Nur-Al-Ahad

PERCEPTIONS OF THE FACTORS THAT INFLUENCE THE LABOUR PRODUCTIVITY OF PROCUREMENT EMPLOYEES IN E-COMMERCE COMPANIES UNDER TELEWORK CONDITIONS pp. 181-193

Ovidiu-Iulian Bunea

RELATIONSHIPS AMONG TRAINING, EMPLOYEES' PERFORMANCE, SATISFACTION, AND TURNOVER pp. 194-200

Elena Cristina Cernatescu, Michael Marian Nicolescu, Marian Cazacu, Andra-Nicoleta Ploscaru and Simona Dumitriu

TOO HARD TO MEASURE! MEASUREMENT OF SOCIAL MEDIA ACTIVITIES. AN OBJECTIVE-BASED PROCESS pp. 201-211

Christopher Zerres

EFFECT OF CUSTOMER SERVICE ON CORPORATE COMPETITIVE ADVANTAGE IN THE NIGERIAN TELECOMS SERVICE INDUSTRY pp. 212-229

Patrick Kunle Adeosun Ladipo, Ismail Tubosun Arebi, Olushola Solomon Akeke and Babatunde Bisiriyu

EVOLUTIONS, TRENDS AND OPTIONS REGARDING THE TOURISM ACTIVITY IN THE COVID-19 PANDEMIC CONTEXT. CASE STUDY: SALAJ COUNTY pp. 230-239

Flaviu Doru Neaga

Volume XIX, issue 1, 2021

INSIGHTS INTO WOMEN’S LUXURY CONSUMPTION – A TEENAGERS VERSUS YOUNG ADULTS COMPARISON pp. 7-26

Raluca Ciornea

POTENTIAL PROFESSIONAL FOOTBALL CLUB: A BUSINESS-ORIENTED ORGANISATION pp. 27-45

Joseph Kolawole-ABON and Rufus O. Adebayo

ECONOMIC MATERIALISM AND ENTREPRENEURIAL INTENTION IN ROMANIAN STUDENTS pp. 46-70

Bogdan Ioane Marculescu, Laura Brancu and Diana Claudia Sala

A FRAMEWORK FOR THE DEVELOPMENT OF INTERNATIONAL MARKETING IN SPORT pp. 82-97

Boris Milovic and Maksim Vojvodic

THE PERCEPTION OF EMPLOYEES ON THE MANDATORY PENSION SAVINGS IN CASE OF KOSOVO pp. 98-107

Besime Ziberi, Rrezarta Gashi, Luljeta Haliti and Audenta Haliti

THE ROLE OF DYNAMIC CAPABILITIES, BUSINESS MODEL AND ORGANIZATIONAL CULTURE IN THE DIGITAL TRANSFORMATION OF A TRADITIONAL ORGANIZATION pp. 108-124

Ioana Borcan

RESIDENTS-TOURISTS RELATIONSHIPS - THE INFLUENCE OF THE SOCIO-DEMOGRAPHIC CHARACTERISTICS ON THE RESIDENTS’ ATTITUDE TOWARD TOURISM pp. 131-137

Andreea-Daniela Moraru

IMPROVING THE DECISION-MAKING PROCESS BY MODELING DIGITAL TWINS IN A BIG DATA ENVIRONMENT pp. 138-154

Madalina Cuc