Management and Marketing Journal

2004 - 2024

Current editor(s): Tudor Nistorescu

From University of Craiova, Faculty of Economics and Business Administration
Contact information at EDIRC.
Bibliographic data for series maintained by Catalin Barbu ().

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Volume XIX, issue 2, 2021

INFLUENCE OF PACKAGING ELEMENTS ON THE PURCHASE DECISION-MAKING: A STUDY ON THE BAR SOAP USERS OF DHAKA CITY, BANGLADESH pp. 161-180

Tanzina Akhter and Md Nur-Al-Ahad

PERCEPTIONS OF THE FACTORS THAT INFLUENCE THE LABOUR PRODUCTIVITY OF PROCUREMENT EMPLOYEES IN E-COMMERCE COMPANIES UNDER TELEWORK CONDITIONS pp. 181-193

Ovidiu-Iulian Bunea

RELATIONSHIPS AMONG TRAINING, EMPLOYEES' PERFORMANCE, SATISFACTION, AND TURNOVER pp. 194-200

Elena Cristina Cernatescu, Michael Marian Nicolescu, Marian Cazacu, Andra-Nicoleta Ploscaru and Simona Dumitriu

TOO HARD TO MEASURE! MEASUREMENT OF SOCIAL MEDIA ACTIVITIES. AN OBJECTIVE-BASED PROCESS pp. 201-211

Christopher Zerres

EFFECT OF CUSTOMER SERVICE ON CORPORATE COMPETITIVE ADVANTAGE IN THE NIGERIAN TELECOMS SERVICE INDUSTRY pp. 212-229

Patrick Kunle Adeosun Ladipo, Ismail Tubosun Arebi, Olushola Solomon Akeke and Babatunde Bisiriyu

EVOLUTIONS, TRENDS AND OPTIONS REGARDING THE TOURISM ACTIVITY IN THE COVID-19 PANDEMIC CONTEXT. CASE STUDY: SALAJ COUNTY pp. 230-239

Flaviu Doru Neaga

Volume XIX, issue 1, 2021

INSIGHTS INTO WOMEN’S LUXURY CONSUMPTION – A TEENAGERS VERSUS YOUNG ADULTS COMPARISON pp. 7-26

Raluca Ciornea

POTENTIAL PROFESSIONAL FOOTBALL CLUB: A BUSINESS-ORIENTED ORGANISATION pp. 27-45

Joseph Kolawole-ABON and Rufus O. Adebayo

ECONOMIC MATERIALISM AND ENTREPRENEURIAL INTENTION IN ROMANIAN STUDENTS pp. 46-70

Bogdan Ioane Marculescu, Laura Brancu and Diana Claudia Sala

A FRAMEWORK FOR THE DEVELOPMENT OF INTERNATIONAL MARKETING IN SPORT pp. 82-97

Boris Milovic and Maksim Vojvodic

THE PERCEPTION OF EMPLOYEES ON THE MANDATORY PENSION SAVINGS IN CASE OF KOSOVO pp. 98-107

Besime Ziberi, Rrezarta Gashi, Luljeta Haliti and Audenta Haliti

THE ROLE OF DYNAMIC CAPABILITIES, BUSINESS MODEL AND ORGANIZATIONAL CULTURE IN THE DIGITAL TRANSFORMATION OF A TRADITIONAL ORGANIZATION pp. 108-124

Ioana Borcan

RESIDENTS-TOURISTS RELATIONSHIPS - THE INFLUENCE OF THE SOCIO-DEMOGRAPHIC CHARACTERISTICS ON THE RESIDENTS’ ATTITUDE TOWARD TOURISM pp. 131-137

Andreea-Daniela Moraru

IMPROVING THE DECISION-MAKING PROCESS BY MODELING DIGITAL TWINS IN A BIG DATA ENVIRONMENT pp. 138-154

Madalina Cuc

Volume XVIII, issue 2, 2020

THE ROLE OF SOCIAL MEDIA IN PORTUGUESE SMEs pp. 99-116

Elisabete Silva, Hugo Soares, José Duarte Santos and Fernando Almeida

GREEN BRAND: AN INTEGRATED CONCEPTUAL FRAMEWORK pp. 117-134

Mihai Stoica

SUCCESION MANAGEMENT IN ROMANIAN SMEs pp. 135-150

Vladislav Rotaru, Laurentiu Mihai and Radu Ogarca

INTEROPERABILITY AND EFFECTIVENESS OF INDUSTRIES IN THE SUB-SAHARAN AFRICA (SSA) EVIDENCE FROM NESTLE NIGERIA PLC pp. 151-161

Kensington Onajero Ohwo

RESEARCH REGARDING THE PERCEPTION OF THE INHABITANTS OF SALAJ COUNTY CONCERNING THE REGIONAL TOURISTIC DEVELOPEMENT pp. 162-180

Flaviu Doru Neaga

PROJECT MANAGEMENT OFFICE (PMO) FOR STRATEGY ALIGNMENT: CASE OF THE MINISTRY OF INDUSTRY, TRADE, GREEN AND DIGITAL ECONOMY IN MOROCCO pp. 181-192

Salma Echcharqy

FACTORS CONTRIBUTING TO POOR HR PERFORMANCE IN FISCAL ADMINISTRATION pp. 193-204

Gabriel Ioan Avramescu

CONSIDERATIONS REGARDING THE INTEGRATION OF ARTIFICIAL INTELLIGENCE INTO THE MANAGEMENT OF ORGANIZATIONS pp. 205-220

Liliana Ciresica Stoica

REBUILT CITIES IN THE FUTURE. URBAN FORESIGHT pp. 221-227

Yesim Parlakyildiz and Liliana Tulay Guzel

Volume XVIII, issue 1, 2020

APPRAISING THE INFLUENCE OF THEORY OF CONSUMPTION VALUES ON ENVIRONMENTALLY-FRIENDLY PRODUCT PURCHASE INTENTION IN INDONESIA pp. 7-25

Nosica Rizkalla and Deyna Dwitama Setiadi

INTERDEPENDENCE BETWEEN INTERACTIONAL JUSTICE AND JOB SATISFACTION pp. 26-39

Mohd Ridwan ABD Razak and Enah Ali

A MUSEUM MANAGEMENT ISSUE: THE IMPLICATIONS OF BECOMING MORE CONSUMER ORIENTED BY FOLLOWING THE TRENDS pp. 40-56

Tünde Szabó and Mónika Fosztó

CUSTOMER CITIZENSHIP BEHAVIOR: SCALE DEVELOPMENT AND VALIDATION pp. 57-72

Cuneyd Ikbal Sarioglu

CHALLENGES, RESTRICTIONS AND QUALITY MANAGEMENT IN HOSPITAL UNITS FROM ROMANIA pp. 73-82

Elena Iancu and Ionut Catalin Nica

THE CHARACTERISTICS OF TRAINING HUMAN RESOURCES IN THE ROMANIAN SECONDARY EDUCATION SYSTEM pp. 83-91

Mariana Popa

Volume XVII, issue 2, 2019

RETURNEE ENTREPRENEURSHIP IN ROMANIA – DETERMINANTS AND PERSPECTIVES pp. 7-23

Radu Florin Ogarca, Sorinel Domnisoru, Liviu Craciun and Laurentiu Mihai

CENTRALIZATION AND BUSINESS ETHICS IN NIGERIA DEPOSIT MONEY BANKS pp. 24-34

Banjo Ally Hassan, Hassanat Adunni Hassan, Adebiyi Julius Abosede and Olufemi Adewale Ogunkoya

ANALYSING THE SECTORS AND COUNTRIES OF ORIGIN FOR THE TOP RANKING BRANDS. ARE THERE ANY COMMON PATTERNS? pp. 35-53

Erika Kulcsár and Kinga Szocs

THE TOURIST MARKETING AND ANALYSIS OF TOURIST SATISFACTION pp. 54-63

Ioanna Dimitrakaki

Volume XVII, issue 1, 2019

INNOVATION CLUSTERS, TOOLS TO PROMOTE AND SUPPORT REGIONAL SMART SPECIALIZATION pp. 7-18

Cristina Ganescu, Cristina Serbanica, Sebastian Ene and Iuliana Talmaciu

STRATEGY IMPLEMENTATION DRIVERS IN CORRELATION WITH STRATEGIC PERFORMANCE pp. 19-38

Chijioke Nwachukwu, Minh VU Hieu, Helena Chládková and Olatunji Fadeyi

AN ECONOMIC PRICE ANALYSIS OF CONVENTIONAL REMISSION THERAPY VS BIOLOGICAL THERAPY FOR RHEUMATOID ARTHRITIS TREATMENT pp. 39-50

Mihaela-Simona Subtirelu, Adina Turcu-Stiolica, Florentin-Ananu Vreju and Johny Neamtu

CUSTOMER INSIGHTS IN AUTOMOTIVE pp. 51-60

Iulia Novacescu

STUDY OF EMPLOYEES' PERCEPTIONS ON MOTIVATION AND ORGANIZATIONAL PERFORMANCE pp. 61-73

Cristian Silviu Stefanescu

ASSESSMENT OF COMPENSATION POLICIES IN A PUBLIC HOSPITAL FROM ROMANIA. CASE STUDY: SLATINA COUNTY EMERGENCY HOSPITAL pp. 74-95

Catalin Stefan Rotea

Volume XVI, issue 2, 2018

ETHICS RISK MANAGEMENT THROUGH THE LENS OF ETHICS RISK ASSESSMENT AND EVALUATION pp. 129-139

Ionut Riza and Adina Dragolici Nutoaica

THE RELATIONSHIP BETWEEN PHYSICAL REALITY AND AUGMENTED/VIRTUAL REALITY IN TOURISM: THE QUEST FOR SPECIAL RESTAURANTS pp. 140-150

Erika Kulcsár, Judit Tímea Incze and Gabriella Tamás

OCCUPATIONAL STATUS LEAKAGE AND MARITAL INSTABILITY: EVIDENCE FROM MARRIED FEMALE BANKERS IN NIGERIA pp. 151-166

Tinuke M. Fapohunda

AHP BASED STARTUP BUSINESS SELECTION OF B2C TYPE E-BUSINESS. A CASE STUDY pp. 167-179

Limon Saha, Rokibul Islam, Md. Rakibul Islam and Md. Zahid Hasan

CUSTOMERS’ SATISFACTION OF ELECTRONIC PAYMENT SYSTEMS IN THE PURCHASE OF INSURANCE PRODUCTS IN NIGERIA pp. 180-191

Ogochukwu Augustine Isimoya, Sunday Stephen Ajemunigbohun and Mustapha Tosin Balogun

A PRACTICAL APPROACH OF THE CORRUPTION PARTICULARITIES IN PUBLIC SECTOR pp. 192-205

Larisa GRIGORIE (patru)

IMPACT OF GOOD GOVERNANCE ON PERFORMANCE OF COOPERATIVES IN NEPAL pp. 206-222

Drona Lal Puri and John Walsh

Volume XVI, issue 1, 2018

PROBLEMS IN STRATEGIC ALLIANCES – SHOULD WE TERMINATE THE COLLABORATION? EMPIRICAL EVIDENCE FROM NORTH-WEST REGION ROMANIA pp. 7-29

Cosmin-Florin Lehene and Anca Borza

THE INFORMATIONAL CONTRIBUTION OF VARIED INFLUENCES ON THE DECISION IN THE ANIME CULTURE E-MARKETING pp. 30-46

Adrian Nicolae Cazacu

ARTISANAL FOOD PRODUCTION AND MARKETING IN THE PERTH AREA OF WESTERN AUSTRALIA: SOME PRELIMINARY INDICATIONS OF DIFFICULTIES WITH CLASSICAL ECONOMICS AND SUPPLY CHAIN THEORY pp. 47-57

Mark Azavedo and John Walsh

THE HIGHLIGHTING OF THE DECISIONS IN THE MANAGEMENT PROCESS pp. 58-73

Loredana VACARESCU Hobeanu

DEVELOPMENT AND TESTING OF A MULTI-DIMENSIONAL MODEL FOR MEASURING GENERAL ORGANIZATIONAL PERFORMANCE pp. 74-88

Cristian Stefanescu and Monica Logofatu

CONSEQUENCES OF SOCIAL MEDIA TECHNOLOGIES ADOPTION ON CRM CAPABILITIES AND FIRM PERFORMANCE pp. 89-97

Daniela Tuleu

THE STUDY ON THE MEDICAL ADHERENCE OF PATIENTS TO RHEUMATOID ARTHRITIS TREATMENT pp. 98-106

Mihaela-Simona Subtirelu, Adina Turcu-Stiolica, Florin-Ananu Vreju and Johny Neamtu

STRATEGIC ENTREPRENEURSHIP AND COMPETITIVE ADVANTAGE IN NIGERIA BANKING INDUSTRY pp. 107-121

Olufemi Ogunkoya