Management and Marketing Journal

2004 - 2025

Current editor(s): Tudor Nistorescu

From University of Craiova, Faculty of Economics and Business Administration
Contact information at EDIRC.
Bibliographic data for series maintained by Catalin Barbu ().

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Volume XX, issue 2, 2022

EFFECT OF SOCIAL MEDIA MARKETING ON CUSTOMER BRAND ENGAGEMENT IN THE BANKING INDUSTRY: EVIDENCE FROM AN EMERGING ECONOMY pp. 125-140

Chikaodili Peace Onuorah, Obinna Christian Ojiaku and Moses Chigbata Olise

IS THE PERFORMANCE MANAGEMENT SYSTEM OF READYMADE GARMENTS FACTORIES EFFECTIVE IN ACHIEVING THE PROJECTED OUTCOME, STRATEGIC ALIGNMENT AND OPERATIONAL EFFICIENCY? A STUDY ON BANGLADESH pp. 141-158

Kazi NAZMUL Huda

A GROUNDED THEORY INVESTIGATION OF THE INFLUENCE OF A ‘POSITIVE VISUALISATION COURSE’ IN BRAND IDENTITY ON FIRST-YEAR STUDENTS’ PERCEPTIONS pp. 159-171

Marilia (Maria) Kountouridou and Dino Domic

RELIGION, LIFE AND FINANCIAL SATISFACTION IN TIMES OF PANDEMIC. AN ANALYSIS FROM THE NETHERLANDS pp. 172-180

Alexandru Bosinceanu and Ion-Danut Lixandru

THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON EMPLOYEES’ SATISFACTION: EVIDENCE FROM COMPANIES IN ROMANIA pp. 181-196

Nour Lakiss

STUDY ON THE AWARD OF SERVICE CONTRACTS USING THE FRAMEWORK AGREEMENT pp. 197-211

Gabriel Brinaru

METHODS OF ENRICHING KNOWLEDGE. HOW DO THEY INFLUENCE THE EMPLOYEES’ ACTIVITY? pp. 212-223

Teodora PIRSOI (nebunu-Pirsoi)

ENTREPRENEURSHIP IN THE DIGITAL AGE pp. 224-233

Daniela Popescu, Adina Dinu and Sorina Girboveanu

MEASURING TECHNOLOGICAL CAPABILITY AND BUSINESS PERFORMANCE POST-COVID ERA: EVIDENCE FROM SMALL AND MEDIUM-SIZED ENTERPRISES(SMEs) IN NIGERIA pp. 234-248

Timilehin Olasoji Olubiyi

A BIBLIOMETRIC ANALYSIS OF SCIENTIFIC PRODUCTION CONCERNING ONLINE CONSUMER REVIEWS AND THE SALE OF HOME APPLIANCES pp. 249-262

Razvan-Andrei Corbos, Ovidiu-Iulian Bunea and Andreea Breazu

FOREIGN DIRECT INVESTMENT AND ENVIRONMENTAL SUSTAINABILITY OF AGRICULTURAL HOLDINGS IN CAMEROON pp. 263-276

Frida NGO Wengui, Florin-Aurelian Birchi, Fidoline NGO Nonga and Fidoline Moustapha Sane

STAKEHOLDERS’ PERCEPTION OF THE IMPORTANCE OF DIGITALIZATION IN HEALTHCARE ORGANIZATIONS pp. 277-285

Larisa GRIGORIE Patru

HOW DO THE MACROECONOMIC DETERMINANTS UNDERPIN THE CAPITAL MARKET DEVELOPMENT IN NORTH MACEDONIA? pp. 286-325

Tatjana Spaseska and Ilija Hristoski

Volume XX, issue 1, 2022

IMPLEMENTATION STRATEGIES OF A MODERN SHOWROOM CONCEPT FOR RETAILERS WITH A WIDE RANGE OF PRODUCTS pp. 7-22

Fabian Schmidtke and Patrick Siegfried

SERVICE PRICING CHALLENGES ON SHARED PLATFORM: UBER INDIA VS DIDI CHUXING pp. 23-33

Pinaki Dasgupta and Arnab Deb

BRAND PERSONALITY AND CULTURE: THE ROLE OF ROTARY CLUB IN A CONTINUOUSLY DIVERSE SOCIETY pp. 34-42

Mustapha Tosin Balogun, Olubusola Temiloluwa Oyekunle and Usman Moyosore Tijani

THE PERCEPTION ON THE TRADITIONAL METHODS OF STIMULATING GROUP COHESION AND WORK EFFICIENCY WITHIN MILITARY INSTITUTIONS IN OLTENIA pp. 43-56

Teodora Pirsoi

THE LINK BETWEEN THE DEVELOPMENT OF HUMAN RESOURCES AND THE OVERALL EFFICIENCY OF THE ORGANIZATION IN THE CASE OF STAFF IN ROMANIAN PRE-UNIVERSITY EDUCATION pp. 57-64

Mariana POPA (petrescu)

INVESTIGATION OF THE RELATIONSHIP BETWEEN SERVANT LEADERSHIP AND INTRAPRENEURSHIP BY THE EXPLANATION OF THE ROLE OF ORGANIZATIONAL CULTURE: THE CASE OF PRIVATE BANKS pp. 65-80

Mitra Hashemi

THE EFFECT OF JOB SELF-EFFICACY ON JOB ENGAGEMENT WITH AN EMPHASIS ON THE ROLE OF WORK-LIFE BALANCE. CASE STUDY: NATIONAL LAND AND HOUSING ORGANIZATION OF TEHRAN pp. 81-100

Mahsa Naghshineh

THE EFFECT OF CORPORATE GOVERNANCE ON THE FINANCIAL PERFORMANCE OF COMPANIES LISTED ON THE TEHRAN STOCK EXCHANGE pp. 101-118

Seyyed Amir Mousavi Madani

Volume XIX, issue 2, 2021

INFLUENCE OF PACKAGING ELEMENTS ON THE PURCHASE DECISION-MAKING: A STUDY ON THE BAR SOAP USERS OF DHAKA CITY, BANGLADESH pp. 161-180

Tanzina Akhter and Md Nur-Al-Ahad

PERCEPTIONS OF THE FACTORS THAT INFLUENCE THE LABOUR PRODUCTIVITY OF PROCUREMENT EMPLOYEES IN E-COMMERCE COMPANIES UNDER TELEWORK CONDITIONS pp. 181-193

Ovidiu-Iulian Bunea

RELATIONSHIPS AMONG TRAINING, EMPLOYEES' PERFORMANCE, SATISFACTION, AND TURNOVER pp. 194-200

Elena Cristina Cernatescu, Michael Marian Nicolescu, Marian Cazacu, Andra-Nicoleta Ploscaru and Simona Dumitriu

TOO HARD TO MEASURE! MEASUREMENT OF SOCIAL MEDIA ACTIVITIES. AN OBJECTIVE-BASED PROCESS pp. 201-211

Christopher Zerres

EFFECT OF CUSTOMER SERVICE ON CORPORATE COMPETITIVE ADVANTAGE IN THE NIGERIAN TELECOMS SERVICE INDUSTRY pp. 212-229

Patrick Kunle Adeosun Ladipo, Ismail Tubosun Arebi, Olushola Solomon Akeke and Babatunde Bisiriyu

EVOLUTIONS, TRENDS AND OPTIONS REGARDING THE TOURISM ACTIVITY IN THE COVID-19 PANDEMIC CONTEXT. CASE STUDY: SALAJ COUNTY pp. 230-239

Flaviu Doru Neaga

Volume XIX, issue 1, 2021

INSIGHTS INTO WOMEN’S LUXURY CONSUMPTION – A TEENAGERS VERSUS YOUNG ADULTS COMPARISON pp. 7-26

Raluca Ciornea

POTENTIAL PROFESSIONAL FOOTBALL CLUB: A BUSINESS-ORIENTED ORGANISATION pp. 27-45

Joseph Kolawole-ABON and Rufus O. Adebayo

ECONOMIC MATERIALISM AND ENTREPRENEURIAL INTENTION IN ROMANIAN STUDENTS pp. 46-70

Bogdan Ioane Marculescu, Laura Brancu and Diana Claudia Sala

A FRAMEWORK FOR THE DEVELOPMENT OF INTERNATIONAL MARKETING IN SPORT pp. 82-97

Boris Milovic and Maksim Vojvodic

THE PERCEPTION OF EMPLOYEES ON THE MANDATORY PENSION SAVINGS IN CASE OF KOSOVO pp. 98-107

Besime Ziberi, Rrezarta Gashi, Luljeta Haliti and Audenta Haliti

THE ROLE OF DYNAMIC CAPABILITIES, BUSINESS MODEL AND ORGANIZATIONAL CULTURE IN THE DIGITAL TRANSFORMATION OF A TRADITIONAL ORGANIZATION pp. 108-124

Ioana Borcan

RESIDENTS-TOURISTS RELATIONSHIPS - THE INFLUENCE OF THE SOCIO-DEMOGRAPHIC CHARACTERISTICS ON THE RESIDENTS’ ATTITUDE TOWARD TOURISM pp. 131-137

Andreea-Daniela Moraru

IMPROVING THE DECISION-MAKING PROCESS BY MODELING DIGITAL TWINS IN A BIG DATA ENVIRONMENT pp. 138-154

Madalina Cuc

Volume XVIII, issue 2, 2020

THE ROLE OF SOCIAL MEDIA IN PORTUGUESE SMEs pp. 99-116

Elisabete Silva, Hugo Soares, José Duarte Santos and Fernando Almeida

GREEN BRAND: AN INTEGRATED CONCEPTUAL FRAMEWORK pp. 117-134

Mihai Stoica

SUCCESION MANAGEMENT IN ROMANIAN SMEs pp. 135-150

Vladislav Rotaru, Laurentiu Mihai and Radu Ogarca

INTEROPERABILITY AND EFFECTIVENESS OF INDUSTRIES IN THE SUB-SAHARAN AFRICA (SSA) EVIDENCE FROM NESTLE NIGERIA PLC pp. 151-161

Kensington Onajero Ohwo

RESEARCH REGARDING THE PERCEPTION OF THE INHABITANTS OF SALAJ COUNTY CONCERNING THE REGIONAL TOURISTIC DEVELOPEMENT pp. 162-180

Flaviu Doru Neaga

PROJECT MANAGEMENT OFFICE (PMO) FOR STRATEGY ALIGNMENT: CASE OF THE MINISTRY OF INDUSTRY, TRADE, GREEN AND DIGITAL ECONOMY IN MOROCCO pp. 181-192

Salma Echcharqy

FACTORS CONTRIBUTING TO POOR HR PERFORMANCE IN FISCAL ADMINISTRATION pp. 193-204

Gabriel Ioan Avramescu

CONSIDERATIONS REGARDING THE INTEGRATION OF ARTIFICIAL INTELLIGENCE INTO THE MANAGEMENT OF ORGANIZATIONS pp. 205-220

Liliana Ciresica Stoica

REBUILT CITIES IN THE FUTURE. URBAN FORESIGHT pp. 221-227

Yesim Parlakyildiz and Liliana Tulay Guzel

Volume XVIII, issue 1, 2020

APPRAISING THE INFLUENCE OF THEORY OF CONSUMPTION VALUES ON ENVIRONMENTALLY-FRIENDLY PRODUCT PURCHASE INTENTION IN INDONESIA pp. 7-25

Nosica Rizkalla and Deyna Dwitama Setiadi

INTERDEPENDENCE BETWEEN INTERACTIONAL JUSTICE AND JOB SATISFACTION pp. 26-39

Mohd Ridwan ABD Razak and Enah Ali

A MUSEUM MANAGEMENT ISSUE: THE IMPLICATIONS OF BECOMING MORE CONSUMER ORIENTED BY FOLLOWING THE TRENDS pp. 40-56

Tünde Szabó and Mónika Fosztó

CUSTOMER CITIZENSHIP BEHAVIOR: SCALE DEVELOPMENT AND VALIDATION pp. 57-72

Cuneyd Ikbal Sarioglu

CHALLENGES, RESTRICTIONS AND QUALITY MANAGEMENT IN HOSPITAL UNITS FROM ROMANIA pp. 73-82

Elena Iancu and Ionut Catalin Nica

THE CHARACTERISTICS OF TRAINING HUMAN RESOURCES IN THE ROMANIAN SECONDARY EDUCATION SYSTEM pp. 83-91

Mariana Popa