IMPACT OF AGE AS A SOCIO-DEMOGRAPHIC VARIABLE ON HEALTH INSURANCE PRODUCTS

Catalin Campeanu
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Catalin Campeanu: University of Craiova, Romania

Management and Marketing Journal, 2023, vol. XXI, issue 1, 51-60

Abstract: The private health insurance has taken off over the recent years, boosted by the pandemic of COVID 19, setting the pace for other similar products, over a market severely dominated by MTPL. However, there were numerous factors influencing this growth, starting with state policies, insurance companies’ management along with welfare and socio-demographic factors. This paper addresses some of the later by focusing on age and notoriety, aiming to determine the possible correlation between socio-demographic variables such as age and health insurance products. The data used were provided by a recent study, conducted by the Institute of Financial Studies, an organization specialized on nonbanking financial system, gathered through a questionnaire, focused on a relevant group, considering all the necessary indicators regarding age, financial situation, area of living, studies, etc.

Keywords: economy; management; sales; health; insurance; socio-demographic (search for similar items in EconPapers)
JEL-codes: I12 I15 (search for similar items in EconPapers)
Date: 2023
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