ON THE SUSTAINABILITY OF FAST FASHION SUPPLY CHAINS – A COMPARISON BETWEEN THE SUSTAINABILITY OF INDITEX AND H&M’S SUPPLY CHAINS

Alexandra-Codruta POPESCU (bîzoi)
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Alexandra-Codruta POPESCU (bîzoi): West University of Timisoara, România
Authors registered in the RePEc Author Service: Alexandra-Codruța Popescu (married Bîzoi)

Management and Marketing Journal, 2015, vol. XIII, issue 2, 333-352

Abstract: In an industry facing major unsustainability issues, companies struggle to implement sustainable practices, to ensure the sustainability of their supply chains. Sustainable fashion supply chains are a source of competitive advantage if applying sustainable manufacturing, eco-material production, green distribution, green retailing and ethical consumer practices. We will analyze the action of two companies, Inditex, and H&M, companies recognized for the efforts they undertake in order to ensure the sustainability of their supply chains, businesses and brands.

Keywords: supply chain management; sustainable supply chain management; sustainability (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:xiii:y:2015:i:2:p:333-352

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