WINE TOURISM – A NEW IMAGE OF IASI COUNTY

Mihaela Manila and Florin Gabriel Barhalescu
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Mihaela Manila: Alexandru Ioan Cuza University of Iasi, Romania
Florin Gabriel Barhalescu: Alexandru Ioan Cuza University of Iasi, Romania

Management and Marketing Journal, 2013, vol. XI, issue 2, 303-310

Abstract: Wine tourism is an emerging form of tourism who took birth in crisis due to the development of wine-growing sector in the countries of the New World (New Zealand, Australia, USA). It appeared as a means to revitalize, preservation, use of the wine industry. The great handicap faced is the existence of a very complex offer but less legible on wine product and tourism. In Romania, the Iasi county is one of the national leader in terms of recognition of the most important wine brand in the country – Cotnari. Fame and age of the Cotnari vineyard that gave also the name of the most appreciate wine of the country make of Iasi county a wine tourism destination for the lovers of wine. High quality wine, wine-growing landscape of the county, the reputation gained by national and international competitions, facilitate the development of the wine tourism based on a local scale on a complex and competitive offer with other wine-growing regions of the country.

Keywords: wine tourism; wine; vineyard; viticulture; Iasi county (search for similar items in EconPapers)
JEL-codes: L66 M30 (search for similar items in EconPapers)
Date: 2013
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