A CONTENT ANALYSIS OF THE MISSION STATEMENTS OF IRAN, TURKEY, INDIA AND UNITED STATES PHARMACEUTICAL COMPANIES

Shahriar Azizi and Vahid Hosseinabadi
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Shahriar Azizi: Shahid Beheshti University, Tehran, Iran
Vahid Hosseinabadi: Shahid Beheshti University, Tehran, Iran

Management and Marketing Journal, 2014, vol. XII, issue 1, 52-66

Abstract: Pharmaceutical companies play a critical role in healthcare economy. Articulating mission statement of a Pharmaceutical company results in guiding strategies and activities of the firm. In this survey, mission statements of Iranian, Turkish, Indian and American pharmaceutical companies are analyzed. By using content analysis, frequencies of nine elements of the mission statement according to Fred R. David including: customers, product/service, market, technology, survival/growth/profitability, philosophy, self-perception, public image and employee were investigated. 98 mission statements of pharmaceutical companies (32 iranain companies, 16 Turkish companies, 30 Indian companies, and 20 American companies) were analyzed. Simple correspondence analysis was used to extract the perceptual map. Results indicate that two dimensions of perceptual map include: focus of mission (throughput or input/output), and focus of mission elements (market or support). Iranian companies placed on the quarter of throughput /support, American and Turkish companies placed on the quarter of throughput/market. Indian companies placed on the quarter of input and output/market.

Keywords: Correspondence Analysis; Mission; Pharmaceutical Companies; Perceptual Map (search for similar items in EconPapers)
JEL-codes: M16 (search for similar items in EconPapers)
Date: 2014
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