DISCRIMINANT ANALYSIS IN MARKETING RESEARCH

Erika Kulcsár
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Erika Kulcsár: Babes-Bolyai University of Cluj-Napoca, Romania

Management and Marketing Journal, 2010, vol. VIII, issue 1, 146-152

Abstract: This paper classifies among marketing researches aiming to study the influence that the following independent variables (explanatory) have: Estimating the expenses incurred in Centre Development Region, including country of residence and the variable "How many days have you planned to stay in this region?" on the construction of separate groups which form the dependent variables - the type of tourist (foreign, Romanian). Thus I shall analyse the explication of the different characteristics of the groups in terms of different attributes that members of these groups have with respect to the independent variables (explanatory). Questionnaires have been distributed to hotels in Brasov, Predeal, Poiana-Brasov, Sfântu Gheorghe, Covasna, Miercurea-Ciuc, Gheorgheni, Tusnad, Târgu-Mures, Sighisoara, Sibiu, Alba – Iulia and other localities that have linked this route. More than 2,000 questionnaires have been distributed. The quantitative research was conducted between 15.05.2009-17.10.2009.

Keywords: marketing research; dependent variable; independent variable; discriminant coefficient (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:viii:y:2010:i:1:p:146-152

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