EVOLUTION OF THE MAIN RETAILERS ON THE ROMANIAN MARKET

Silvia Puiu

Management and Marketing Journal, 2010, vol. VIII, issue S1, S115-S122

Abstract: The paper presents the retail market in Romania, the main retailers and their evolution in our country. The theme is better highlighted in the foreign professional literature, but also Romanian economists analyzed some features of this subject. The purpose of this paper was to examine and interpret how Romanian retailers evolved during the period 2002-2009. A qualitative method was chosen for this research, and the empirical data was gathered from the companies in the Romanian retail sector. Primary data was collected through annual information from their websites, annual reports and different articles. The research is useful for companies, in order to understand and anticipate the tendencies in the field.

Keywords: market; retail evolution; format (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:viii:y:2010:i:s1:p:s115-s122

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