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CORPORATE MANAGEMENT IN FEW MULTINATIONAL COMPANIES REPRESENTED IN ROMANIA

Armenia Androniceanu
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Armenia Androniceanu: Academy of Economic Studies Bucharest

Management and Marketing Journal, 2011, vol. IX, issue 2, 171-182

Abstract: The paper contains the results of an interesting research done by the author in some multinational companies which have branches in Romania, mainly in Bucharest, Arad and Timisoara. The objective of the research paper was to find out some particular aspects of the corporate management taking into account some key variables like: corporate values, leadership style, strategic perspectives and communication. In order to do this research we have developed a special survey based on a questioner. The survey shown us how all these above mentioned variables are influencing the corporate management and how important is each of them within the management process. The results of these surveys gave us the possibility to find out the way in which corporate management is influencing and is influenced by the variables considered. Last part of the paper presents some conclusions of our survey and the most important changes which should be taken into account by the corporate management team members in order to be more efficient and effective in their work.

Keywords: corporate management; cultural values; leadership; strategic perspectives; communication (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2011
References: View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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