CONSIDERATIONS REGARDING BEHAVIOR AND STRATEGIC ORIENTATIONS OF ROMANIAN RETAILERS DURING THE ECONOMIC CRISIS

Tudor Nistorescu and Silvia Puiu
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Silvia Puiu: University of Craiova

Management and Marketing Journal, 2011, vol. IX, issue 2, 183-194

Abstract: The paper presents the results of an empirical research having as a goal the identification of Romanian retailers’ behavior during the crisis and the establishment of the strategic alternatives that could be followed in conditions of uncertainty regarding the future evolutions of this sector. The research has at its basis an investigation realized on a representative sample at a national level. Starting from a few hypotheses, we propose to find some correlations between phenomena, facts and indicators related to Romanian retail sector, the research leads to highlighting some strategic options regarding prices, costs, the assortment, financial sources, etc.

Keywords: strategic options; retail; retailers’ behavior; assortment (search for similar items in EconPapers)
JEL-codes: M00 M38 (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:ix:y:2011:i:2:p:183-194

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