 CONSIDERATIONS REGARDING THE INTEGRATION OF ARTIFICIAL INTELLIGENCE INTO THE MANAGEMENT OF ORGANIZATIONSLiliana Ciresica Stoica
Management and Marketing Journal, 2020, vol. XVIII, issue 2, 205-220 Abstract: The challenge facing society is to identify a way to meet customer needs in an innovative way, and Artificial Intelligence helps us achieve this innovation through creative ways. In this paper, we aim to study, from simple to complex, the overview of artificial intelligence technologies, the opportunities generated by their creation and implementation but also the consequences generated by it in the activity of all companies/corporations/and institutions regardless of work done. The subject is deepened by a case study on the process of transformation of an institution in the banking financial system that will allow us to highlight the origins, content, execution and consequences of the transformation process generated by the adoption of artificial intelligence. Keywords: artificial intelligence; robotics; organizational culture; predictability; digital economy; information technology; decision-making processes. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:xviii:y:2020:i:2:p:205-220 Access Statistics for this article Management and Marketing Journal is currently edited by Tudor Nistorescu More articles in Management and Marketing Journal from University of Craiova, Faculty of Economics and Business Administration Contact information at EDIRC. |
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