IN THE MAZE OF E-COMMERCE. ONLINE TRADE DEFINING VARIABLES IN ROMANIA

Erika Kulcsár and Sándor Téglás
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Erika Kulcsár: “Babes-Bolyai” University of Cluj-Napoca, Romania

Management and Marketing Journal, 2017, vol. XV, issue 1, 124-138

Abstract: The number of those articles dealing with the issue of online trade is significant both at international and national level. Among the main identified themes addressed in this present article are the following: (a). the characteristics that define the segment of those who purchase via the Internet, (b). the influencing factors which play a crucial role at purchases made online, (c). the identification of those variables through which online consumer behavior can be studied (d). the advantages offered by the Internet, and therefore by online trade. The purpose of this article is to understand and know the buying habits of online customers. The main variables included in the analysis are the following: (1) type of customer, (2) customers’ residency, (3) the day of the online order, (4) time interval/time frame when the order was placed (4) ordered brands, (5) the average value of orders.

Keywords: Internet; credibility; website; factor analysis (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:xv:y:2017:i:1:p:124-138

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