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A CRITICAL APPROACH OF SOCIAL ENTREPRENEURSHIP THEORIES

Cristian Piecu, Florin-Aurelian Birchi, Ramona-Cristina Ghita and Patricia Cristiana Boruzescu
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Cristian Piecu: University of Craiova, Craiova, Romania
Florin-Aurelian Birchi: University of Craiova, Craiova, Romania
Ramona-Cristina Ghita: University of Craiova, Craiova, Romania
Patricia Cristiana Boruzescu: University of Craiova, Craiova, Romania

Management and Marketing Journal, 2024, vol. XXII, issue 1, 81-88

Abstract: Along with the evolution of society, the theories of social entrepreneurship have also evolved, and the aim of our research consists of the critical analysis of the theories related to entrepreneurial intention with a particularization of social entrepreneurship. Our research results led us to conclude that the Theory of Planned Behavior (TPB) is still a dominant theory used to measure entrepreneurial intention. However, the resource-based theory is much more oriented toward creating a genuine motivation for social entrepreneurs to transform their ideas into a social project, and the resources that the community makes available to the entrepreneurs have the potential to stimulate them to fulfill social goals. Consequently, the emotional feature of the social entrepreneur contributes to the promotion of entrepreneurial behavior oriented towards solving a specific social need of the community or society.

Keywords: Social Entrepreneurship; Theory of Planned Behavior; Stimulus-Organism-Response Theory; Resource-Based Theory. (search for similar items in EconPapers)
JEL-codes: M10 M11 (search for similar items in EconPapers)
Date: 2024
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