CONTRIBUTII LA DEZVOLTAREA MARKETINGULUI EDUCATIONAL PE EXEMPLUL FACULTATII DE STIINTE ECONOMICE A UNIVERSITATII DIN ORADEA

Elena Botezat, Dorin Coita and Dinu Sasu
Additional contact information
Dinu Sasu: University of Oradea, Oradea, Romania

Management and Marketing Journal, 2004, vol. 2, issue 1, 63-70

Abstract: In this paper we try to clarify the marketing concepts in an educational environment. We consider the Faculty of Economics from the University of Oradea, but the concepts are general, having general applicability. We would like to stimulate the debate concerning the role of marketing in higher education. We will ask the question: Why marketing in higher education? Which is the target of higher education? What are the students looking for in evaluating the education services?

Keywords: marketing of higher education; higher education institution's management (search for similar items in EconPapers)
JEL-codes: M11 (search for similar items in EconPapers)
Date: 2004
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.mnmk.ro/documents/2004/2004-7.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:2:y:2004:i:1:p:63-70

Access Statistics for this article

Management and Marketing Journal is currently edited by Tudor Nistorescu

More articles in Management and Marketing Journal from University of Craiova, Faculty of Economics and Business Administration Contact information at EDIRC.
Bibliographic data for series maintained by Catalin Barbu ().