ABORDAREA PRODUSULUI MOBILA PRIN PRISMA COMPORTAMENTULUI CONSUMATORULUI

Gheorghe Meghisan
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Gheorghe Meghisan: University of Craiova, Craiova, Romania

Management and Marketing Journal, 2005, vol. 3, issue 1, 50-55

Abstract: The furniture is a complex product and it must be approached in two ways: as a concept and as a function. This approach is based on consumer behavior. The concept of furniture must cover the notions of architect-furniture, sign-furniture, system-furniture. The basic functions of furniture in marketing approach are the utility function (material utility) and symbolic function (psychological utilities).

Keywords: consumer behaviour; furniture market; furniture symbolistic (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:3:y:2005:i:1:p:50-55

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