SMEs’ COMMUNICATION IN THE ROMANIAN BUSINESS ENVIRONMENT – A PREMISE OF ECONOMIC PERFORMANCES’ IMPROVEMENT FOR THE INTEGRATION INTO THE EUROPEAN UNION STRUCTURES

Nicoleta Cristache
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Nicoleta Cristache: Dunarea de Jos University, Galati, Romania

Management and Marketing Journal, 2006, vol. 4, issue 1, 101-106

Abstract: Today’s environment determines companies to use scanning activities in order to seize the opportunities and to avoid the threats. Individual factors and organizational factors influence the scanning behavior. The examination of the environment can be presented in a model based on environment analyzability and organizational intrusiveness.

Keywords: marketing communication; European integration; SME management (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:aio:manmar:v:4:y:2006:i:1:p:101-106

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